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7 most iconic rebadged Proton models

The word “rebadge” has quite a negative connotation among car enthusiasts in Malaysia. For them, rebadging is considered a somewhat shameful practice that should not be done by any aspiring car manufacturer.

But little do they know that rebadging has certain advantages that can help a company grow in the early stages of its business.

The main upside of rebadging is that it helps companies save on R&D costs. Developing a vehicle from scratch requires massive investment, and not all brands, especially new ones, are willing to break the bank as they do not want to face the risk of heavy losses.

So thanks to the magic of rebadging, companies not only can reduce R&D expenses but they are also able to sell their products at a much more affordable price to entice their target market.

For Proton, this has been the path taken since its inception in 1983. With Mitsubishi as a technical partner at that time, the national car manufacturer finally launched its first car, the Proton Saga, just two years after it was founded.

Fast forward today after nearly 40 years since the first Proton car was introduced, Proton is still in the business of rebadging cars but its involvement in the entire process is more profound, with the company taking part not only in design but vehicle tuning as well.

So without further ado, let’s take a walk down memory lane and look at the seven most iconic rebadged Proton models ever offered:

Saga

The car that started it all for Proton. Launched by Tun Mahathir, the Saga was based on the Mitsubishi Lancer Fiore and sold until 1992 before being replaced by the Saga Iswara. It is currently in its third generation but now uses Proton’s very own platform.

Wira

The second rebadged model from Proton, which was produced for 16 years from 1993 to 2009. Based on the 1991 Lancer, it was available as a four-door sedan or a five-door hatchback known as the Aeroback. It had several notable versions like 1.8 EXI Limited (C99) and the ultra-rare Sembilu, which sadly never saw the light of day.

Satria

The first-generation Satria was produced from 1994 to 2006 using the Mitsubishi Mirage Cyborg as its base. This hatchback spawned two highly sought-after, performance-oriented versions co-developed with Lotus, namely the Satria GTi and Satria R3. It was later replaced by the Satria Neo, which was sold until 2015.

Putra

Photo: Wikipedia

The Putra was a surprise addition to Proton’s lineup because at that time nobody thought a newcomer like Proton had the cojones to offer a coupe. It was based on the Mitsubishi Mirage Asti and was only available with the 1.8-litre 4G93P engine that was also used in the Wira 1.8 EXI Limited and Satria GTi.

Arena

Photo: wheel-size.my

Also known as Jumbuck in international markets, the Arena was essentially a Wira that was cut in half and joined by a pickup truck cargo bed. In Malaysia, the Arena was offered in three variants – Freestyle, Sportdeck, and Fastback, each with different specifications to meet various customer needs.

Juara

Photo: ProtonPro Facebook

Another rebadged model produced in collaboration with Mitsubishi, the Juara was a microvan based on the Mitsubishi Town Box Wide. Marketed as a lifestyle vehicle, it received a lukewarm reception leading Proton to halt sales in 2004, just three years after its launch.

X70

Launched at the end of 2018, the X70 is a crucial model in Proton’s history as it is the first product to emerge after the merger with Geely, and also the first-ever SUV for Proton. Fair to say that the X70 is single-handedly responsible for restoring customer confidence in the national car manufacturer.

NEWS

Proton set to return to export markets including the UK

PROTON is now actively developing its export market and is said to be returning to the United Kingdom (UK), according to CEO Li Chunrong.

According to the UK media report, Autocar, this development also includes new right-hand drive (RHD) markets across Asia and South Africa, in addition to returning to Australia and New Zealand.

Photo by: Autocar

This is aimed at increasing Proton’s global sales following the opening of a new headquarters and production center currently under construction in Tanjung Malim, Perak.

Known as the Automotive Hi-Tech Valley (AHTV), this billion Ringgit investment facility is the result of Geely and DRB-Hicom Berhad.

The increase in production capacity will be a decisive factor in Proton’s long-term plan to expand their global sales.

“With the existing investment, Proton will have the capacity to return to markets that have been left, while penetrating new markets,” Autocar sources reported.

Photo by: Autocar

No timeline has been disclosed for Proton’s return to the UK, but it is reported to be expected “by the end of this decade.” Proton previously sold vehicles in the UK from 1989 to 2014.

In 2023, Geely announced plans to invest in the development of AHTV.

At present, Proton is selling Geely-based models such as the X50, X70, and S70, as well as self-developed models like the Saga, Persona, and Iriz.

Proton also recently launched their first electric vehicle (EV), the eMAS 7.

Which model do you think will be the choice for export to new markets in the future?

NEWS

Proton sold 15,103 cars in July, highest since September 2022

PROTON posted a strong start to the second half of the year with a total of 15,103 units sold in July (domestic and export).

The national automaker says the figure is the highest since September 2022 and represents a 37.3% jump over the previous month.

Total year-to-date sales (YTD) up to the end of July stand at 88,799 units, allowing Proton to cement its hold on second place.

Total industry volume (TIV) for the month is estimated to be 73,761 units, an increase of 27.1% over the previous month while the estimated market share for Proton in July has increased to 20.5%.

Proton’s sales growth in July was led by the Proton Saga with 7,855 units sold, marking the best achievement for the model since October 2013.

This brings total YTD sales for the Saga to 42,693 units, which is 8.8% ahead of sales from 2023.

Other Proton models also achieved sparkling results. The X50 recorded its best sales of the year with 2,585 units sold in July, bringing YTD sales to 12,789 units.

The Persona also recorded its best sales month of 2024 with 1,911 units sold bringing its YTD total to 11,664 units.

The S70 recorded 1,636 units sold in July and has a cumulative YTD figure of 12,550 units.

“July has been the best sales month for Proton in 2024 so far, setting the tone for what we hope is a productive second half of 2024.

“There are many plans to be executed in the coming months, starting with the 2025 Proton X70 which will be launched in August. At the same time, the groundwork for the launch of Proton’s first EV model is also proceeding rapidly, which will lead to the launch of the first Malaysian EV,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

NEWS

2025 Proton X70: here’s what you need to know

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The first product to be born of the Proton-Geely partnership, the X70, has been in the market since December 2018.

During that period, it has received several updates to keep things fresh but for the 2025 model, Proton has given the SUV more comprehensive improvements.

Here’s what you need to know about the Proton X70 2025:

It is available in four variants, namely Standard, Executive, Premium, and Premium X.

Proton says the facelift model features 360 new components, with the R&D process taking 290,000 hours. Road tests have been conducted covering a distance of 4.2 million km.

The X70 2025 boasts a fresher carried over from the Geely Boyue facelift 2022. In addition to new LED lights, it comes with a larger grille with diamond-like studs, as well as a redesigned hood, front and rear bumpers, as well as tailgate.

It also gets newly designed 19-inch alloy wheels for the Premium and Premium X, and 18-inch for the Executive.

Five colours to choose from: Snow White, Amour Silver, Jet Grey, Ruby Red, and the new Marine Blue.

The dashboard now features a piano black panel with 72-colour “rhythmic” ambient lighting.

Placed in the center of the dashboard is a new 12.3-inch infotainment touchscreen. For the first time for Proton, Apple CarPlay and Android Auto are onboard.

Additionally, the X70 2025 receives a new steering wheel, a new display on the LCD meter panel, and Nappa leather upholstery in Stone Grey.

In terms of features, the X70 now comes with Walk Away Auto Lock, while its powered tailgate now has the Nearby Auto Open function for hands-free operation.

ADAS is available on the Premium and Premium X variants. It includes several new features such as Adaptive Cruise Control with Stop & Go, Intelligent Cruise Control, Lane Departure Warning, Lane Departure Prevention, Lane Centering Control, Traffic Sign Information, and Rear Collision Warning.

All variants are powered by a 1.5-litre TGDI three-cylinder engine producing 5,500 rpm and 255 Nm from 1,500-4,000 rpm. It is paired with a seven-speed DCT transmission.

With improvements in areas such as combustion efficiency, thermal management, and friction reduction, Proton claims the engine achieves a fuel consumption of 7.3 litres/100 km, which is 4% better than the X70 2022.

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NEWS

2025 Proton X70 open for booking, now with Apple CarPlay/Android Auto

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National automaker Proton has today announced that the eagerly awaited X70 2025 is now open for booking.

Those interested can place their bookings for the SUV at any Proton 3S and 4S showroom with a deposit of RM500.

The latest upgraded version of Proton’s first SUV features a significantly refreshed exterior together with enhanced performance boosting both its aesthetic and driving appeal experience.

Nearly six years after it pioneered the Advanced Driver Assistance Systems (ADAS) for premium C-segment SUVs, the 2025 X70 is upgraded with Level 2 ADAS for improved safety and convenience.

Another notable feature is the 12.3-inch infotainment head unit equipped with Android Auto and Apple CarPlay connectivity.

The PROTON Link app has the extended capability to start the engine remotely to cool down the vehicle.

The interior has been updated with Nappa leather seats in stone grey and multicolour rhythmic ambient light. Additional details will be revealed during the official launch soon.

Similar to the 2024 X50, the soon-to-launched 2025 X70 will have an amazing price and early bird package to award the customers for their trust and support.

NEWS

Here’s a list of Proton limousines from back in the day

IN addition to the lineup of SUVs and several sedans offered today, Proton has also produced limousine models in the past. As we all know, a limousine is a longer version of a sedan, based on the sedan models that Proton was selling at that time.

It is important to remember that a limousine is distinct from the Executive version that Proton released. The Executive also has a longer wheelbase, but the rear doors are elongated and still connected to the front doors. Limousines have regular-sized rear doors, so with a longer wheelbase, they are separate from the front doors.

There are also limousine models that have six doors, meaning two additional doors between the front and rear. So in this article, let’s take a look at the Proton limousine models that you should know about.

Proton Saga and Iswara Limousine

Because the Saga and Iswara are two models that are almost identical with the same engine offerings, we include both of these models under one sub-topic. The Saga and Iswara Limousines were released in the 90s and offered in various lengths, namely 4.8 meters, 5.1 meters, and 5.5 meters. Interesting, isn’t it?

Even more intriguing is that their prices ranged from around RM69,800 to RM165,000, significantly cheaper compared to luxury brand limousines that typically cost two or three times as much. The Limousine models come with premium features such as a vinyl-coated roof, 14-inch alloy wheels, front and rear air conditioning units, and power windows.

They also include wind deflectors, a rear center armrest for rear passengers, chrome accents, a suede roof lining, and luxurious carpeting. The Proton Saga Grand Limousine was first showcased at the Shah Alam International Trade Exhibition in July 1990.

Proton Wira Grand Limousine

The Proton Wira Grand Limousine could be the answer for those who felt that the Wira Executive was not long enough. This is because the Wira Grand Limousine had an additional 915mm wheelbase compared to the standard sedan model.

Only 25 units were ever produced, making this Wira rarer than the Satria R3! Additionally, the Wira Grand Limousine was manufactured in Australia, not in Malaysia.

The Wira Limo is equipped with features such as a television with a video player, a boomerang antenna, Connolly leather upholstery, a table with drawers, a privacy partition between the front and rear, and an intercom system with the driver.

It also boasts sheepskin floor carpets, wood trim on the dashboard, rear reading lights, ambient lighting, and soft PVC-wrapped roof lining. Quite luxurious, especially during its release in 1996. The Wira Grand Limousine was powered by a 1.6-liter 4-cylinder engine producing 113hp and 137Nm of torque. Its price at that time was RM108,358.97.

Proton Perdana Limousine

This is the older generation of the Perdana, before the V6 model was introduced. There isn’t much information available other than official images. It is believed to have used the same 4-cylinder engine as the Perdana SEi, the 2.0-liter 4G63.

Proton Perdana (Accordana) Limousine

For the Perdana, rebadged from the Honda Accord model, there were several limousine versions. The first was a more ‘common’ version for cabinet ministers with an additional 457mm in length, without many other changes.

Then there were three units specially built for Najib Razak, Muhyiddin Yassin, and one left-hand drive unit for the President of Turkey, Recep Tayyip Erdogan.

Another version was more luxurious with limited production. This Perdana Limousine was exclusively made for the seventh Prime Minister of Malaysia, Tun Dr. Mahathir. This unit received Tun’s personal touch, starting with OZ Racing Italia 150 rims and a special red-themed rear cabin, complete with a Nespresso coffee machine.

The individual rear seats featured electric adjustments with controls mounted on door panels resembling those in Mercedes-Benz vehicles. A Bose home theater audio system was also installed. At the front, it had a center-placed push-start button, electronic parking brake, and something rather extraordinary, a rotating gear knob akin to that of a Jaguar.

Proton Chancellor

The Proton Chancellor was based on the Waja, with an additional 250mm in length. It featured a different engine, using the V6 2.0-liter from the Perdana V6 paired with a 4-speed automatic gearbox.

This engine produced 150hp and 179Nm of torque. An interesting fact about the Proton Chancellor is that its prototype was sent to Spain for a 220,000km test on the uneven terrain of Belgian Pave.

According to Proton, the same test was also undertaken by Lotus vehicles. Additionally, structural enhancements were made to the chassis and roof, making the Proton Chancellor sturdier compared to the Perdana Executive. It was designed for high-ranking government officials and corporate executives. Its selling price at that time (2005) was RM138,000.

However, in our opinion, the Proton Chancellor is more akin to the Waja Executive. Our research indicates the existence of an actual elongated Waja Limousine. However, there is no further information available, and we suspect it utilized the standard 1.6-liter Campro engine.

NEWS

Proton announces RM253 million investment in new stamping lines in Tg Malim

PROTON recently performed a groundbreaking ceremony for new additions to its stamping facilities in Tanjong Malim.

Known as stamping E and F-Line, the new lines will expand the volume of parts stamping at Proton Tanjong Malim as the company prepares to relocate production of the Proton Saga from Shah Alam by 2026.

A sum of RM253 million has been earmarked for the project, which is expected to also cater to growing overall
production volume as well as any new models to be introduced in the near future.

This is the second planned expansion to the national automaker’s parts stamping capabilities in recent years after the inauguration of the D-Line stamping plant on 14 March 2023 by the Menteri Besar of Perak, Datuk Seri Saarani Mohamad.

Dr Li Chunrong, Chief Executive Officer of Proton said the addition of the parts stamping E and F-Line are critical to the company’s future volume expansion plans as it gives more flexibility to ramp up production and meet market demand.

“For the whole of 2023 and up to June 2024, our Tanjong Malim plant has stamped out 6,067,064 components, of which 395,211 are from the new D-Line, and this number will grow exponentially when production for the Proton Saga is relocated here in 2026,” he added.

The new E-Line will feature a four stage stamping process with a 1600-tonne stamping machine and three 800-tonne machines while the F-Line will have a five stage stamping process utilising a 2000-tonne, 1200-tonne and three 1000-tonne stamping force machines.

Aside from the stamping machines robots will also be used to transfer parts between workstations while IR 4.0 technology will be implemented using real-time data and machine learning to improve the quality of parts produced.

Additionally, the new stamping lines will help to further reduce PROTON’s reliance on imported parts for its models, insulating the company against potential disruptions to global trade, and improving local parts supply.

At the same time, the investment further builds on competencies available in Tanjong Malim and will contribute towards the ongoing development of the Automotive High Tech Valley (AHTV).

NEWS

Proton e.MAS calls for more dealership opportunities, apply here

A few weeks ago, Proton announced the appointment of the first 17 official e.MAS dealers during the brand’s launch on June 12.

To date, this number has increased to 18 dealers across Malaysia.

The establishment of 18 Proton e.Mas branches, represented by 16 dealers, signifies a significant step towards leading the development of an extensive and comprehensive network.

Seventeen of these branches are strategically located throughout Peninsular Malaysia: 3 in Kuala Lumpur, 4 in Selangor, 2 in Johor, 3 in Perak, 2 in Penang, 1 in Kedah, 1 in Kelantan, and 1 in Pahang. One branch is situated in East Malaysia, specifically in Sabah.

These branches operate under a comprehensive network model, ranging from 1S centers to 3S centers to ensure customers receive holistic services from every aspect.

This development demonstrates PRO-NET’s dedication to establishing a complete and comprehensive ecosystem to ensure readiness for prospective Proton e.MAS owners.

PRO-NET aims to achieve 30 dealer branches by 2025, with a flexible expansion plan based on high demand.

PRO-NET is seeking interested and committed partners to join the Proton e.MAS dealer network in the following areas:

  • Alor Setar
  • Kuala Terengganu
  • Selangor
  • Kuala Lumpur
  • Seremban
  • Melaka
  • Johor Bahru
  • Batu Pahat
  • Muar
  • Kuching
  • Sibu
  • Bintulu
  • Miri
  • Sandakan, and
  • Tawau.

If you are interested in being part of the journey towards a sustainable future, please email: Zhaole@proton.com / affendyk@proton.com

NEWS

Pro-Net to fully manage Proton e.MAS brand

In addition to smart, Proton’s wholly-owned subsidiary Pro-Net will take under its wing the Proton e.MAS EV brand, which was officially launched on June 12, 2024.

In an official statement, Pro-Net said it is tasked with the crucial responsibilities of establishing the e.MAS brand, enhancing its market presence, and preparing for upcoming product launches.

Pro-Net’s roles roles include recruiting a dedicated team, setting up a robust dealer network, and fostering partnerships with charging providers to ensure a seamless EV ecosystem.

With a proven track record from successfully launching the smart #1, currently a top contender in the premium SUV segment, and the impending introduction of the smart #3, the company is well-equipped to champion the e.MAS brand.

The Pro-Net team The team leverages its well-established networks, digital platforms, and expert personnel to ensure that e.MAS not only matches but surpasses the success seen with the smart models in the EV landscape.

Dr Li Chunrong, Chief Executive Officer of Proton, expressed confidence in Pro-Net’s capabilities.

“The expertise Pro-Net has developed over the past two years positions us uniquely to elevate Proton e.MAS to the forefront of the EV industry.

“Our future customers will benefit from a holistic range of services that not only meet but exceed their expectations, similar to the premium experience provided to smart vehicle owners,” Dr. Li said.

The excitement surrounding the e.MAS brand was evident as over 25,000 participants entered the recent contest to guess the new brand name.. The winners are as follows:

  • Grand Prize of RM5,000 – Puteri Hanna Batrisha binti Ibrahim
  • Runner-up Prize of RM1,500 – Noor Hidayah Binti Mohd Rodzi
  • Third Prize of RM1,000 – Ahmad Norrizzuan Bin Noor Azhar

Pro-Net also announced that e.MAS’s official social media accounts are now live under the username “Proton e.MAS Cars” for Facebook and Xiaohongshu, and “@protonemasofficial” for Instagram and TikTok.

NEWS

Proton sold 73,696 cars in first six months of 2024

PROTON has announced that for the month of June 2024, it successfully sold a total of 10,999 vehicles for the domestic and export markets. This allowed the national car manufacturer to strengthen its hold of second place in the automotive sales table.

The figures for June show a slight drop from May, during which the company recorded sales of 12,522 units. Proton said in a statement that sales volume was affected by a planned one-week plant shutdown for scheduled operations improvement activities.

However, overall, the company achieved a market share figure of 19.1% for the month, the same as its year-to-date (YTD) market share figure. Total sales for the first half of 2024 closed at 73,696 units.

According to Proton, total industry volume (TIV) for June is forecast softer than any month this year. An estimated 57,700 units were sold last month, lower than April, the previous low point in 2024 during a period affected by the long festive holiday.

Cumulatively however, the forecast TIV figure for the first six months of 2024 is approximately 386,600 units, which is nearly 20,000 units more than the same time period in 2023 when it reached a new record high.

June was a busy month for Proton. Aside from launching its e.MAS EV brand, it also celebrated the roll-out of the 5 millionth vehicle from its production line and launched the 2024 Proton X50.

This resulted in an immediate improvement in sales volume with the X50 returning to the top of the B-segment SUV class with 1,711 units, its best performance in three months. With production set to increase after the improvements to the plant, sales are expected to rise in the coming months.

The other model to finish at the head of its segment was the S70 with 1,440 units sold last month. The new model has lead C-segment sedan sales every month in 2024.

The Saga raked in a further 5,441 units in June, bringing its YTD sales figure to 34,838 units. On average over 5,800 units have been sold each month, making it easily one of the best-selling vehicles in the country.

NEWS

Proton celebrates milestone with five million cars produced in 41 years

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PROTON achieved another historic milestone in its 41-year history when it broke through five million units produced barrier.

The record setting vehicle, a Proton X90 Flagship was revealed during a visit to the company headquarters at the Centre Of Excellence (COE) complex by Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Malaysian Minister of Investment, Trade, and Industry, and Jin Zhuanglong, Chinese Minister of Industry, and Information Technology.

In a statement, Dr Li Chunrong, Chief Executive Officer, Proton said the national automaker was tasked with mobilising Malaysians and establishing a local automotive ecosystem when it was formed in 1983.

“Today, we continue to play a critical role in the nation’s economy. Over 100,000 people earn a living through activities linked to Proton and each of them played a role in driving the company towards this landmark achievement of five million units,” he said.

Since joining forces with the Geely Group in 2017, Proton has launched four all-new models jointly developed with its shareholder, upgraded its locally designed models, and introduced intelligence and connectivity to its entire lineup.

Together with improvements in product quality, investments in after sales and parts management as well as the establishment of a dealer network with the highest number of 3S/4S outlets, these activities have led to five consecutive years of sales growth with a corresponding increase in production.

From the introduction of the Proton X70 on 12 December 2018, more than 217,000 units of the company’s X-series SUVs have been sold thus far to local and export market customers. This makes Proton far and away the overall leader for SUV sales in Malaysia during that time period.

Sales of the Proton Saga meanwhile have surpassed 2 million units, allowing it to keep its position as the most popular Malaysian-made car of all time.

“Just last week, we confirmed e.MAS as the brand name for future Proton EV products and today as we set yet another milestone, the future is ripe with opportunities for PROTON to continue to provide sustainable mobility for Malaysians and our export markets,” added Dr Li.

NEWS

e.MAS: This is Proton’s EV sub-brand, first model to launch by end of 2024

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PROTON today introduced e.MAS as a sub-brand of their fully electric (EV) models. Before we proceed further, the pronunciation of e.MAS is “imas”, with the letter ‘e’ connected to the word ‘mas’. It stands for Electrifying Malaysia.

Proton also unveiled the e.MAS logo, featuring the display of a tiger’s head without confinement. According to Proton, it aligns with the current design trend for EV brands that lean towards cleaner and less complicated graphics.

“The unveiling of the e.MAS brand and logo today marks a significant step forward in Proton’s journey towards launching our own EV model,” said Dr Li Chunrong, Chief Executive Officer, Proton.

“We are aware that as a company tied to the industrialisation of Malaysia, we have a responsibility to provide mobility solutions relevant and within reach of all Malaysians.

“This is why Proton has been deliberate in its approach towards EVs, developing our knowledge base step by step to ensure we have a thorough understanding of the products, technology and user concerns before sales even begin,” he added.

Also announced at this event is the appointment of the first 17 Proton EV dealers who have signed their agreements earlier today.

“As Malaysia’s first automotive brand it is important for Proton to invest in infrastructure to offer a full range of services to EV buyers, instead of just selling product.

“Therefore, when Proton e.MAS models go on sale, customers can be reassured their every need will be taken care of just like it would be for buyers of the current Proton range,” added Dr Li Chunrong.

Proton also shared with the media practitioners that when the cooperation with Geely began in 2017, plans were made to introduce Proton EV models.

Despite delays during the pandemic, activities resumed with the signing of a Memorandum of Agreement (MOA) between Proton and smart on January 19, 2022.

This was followed by the signing of the General Distribution Agreement (GDA) between the two parties on August 18, and the establishment of PRO-NET on September 9 to oversee sales and distribution of smart vehicles and future EV offerings from Proton.

The next step was to sign a Memorandum of Understanding (MOU) with Gentari in October to collaborate on establishing charging infrastructure.

This was followed by sending 16 engineers to China in December 2022 for On-Job Training (OJT) in EVs and related fields such as charging and servicing.

In 2023, Proton appointed dealers for smart and recruited staff from various industries to strengthen the workforce to manage the brand.

Commenting on the new EV brand, Dr. Li Chunrong added, “The e.MAS brand and its products are an extension of Proton’s three core values: innovative technology, reliability, and international standards. This is the next step in the company’s evolution, and in the coming months, we will make new announcements to build brand recognition and product promotion ahead of the launch of the first Proton e.MAS EV in December this year.”

NEWS

Proton’s export strategy begins to bear fruit, sales rise 13.6% in May

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PROTON has announced its sales performance for May 2024, which saw the national carmaker record sales of 12,522 units for both the domestic and export markets.

The figure represents a 13.6% increase compared to the previous month, bringing the total sales for the first five months to 62,697 units.

The achievement allows Proton to cement its second position in the overall national automotive sales ranking sales table with a forecast market share of 19%.

In a statement, Proton stated that the sales growth is in line with the trend for Total industry volume (TIV) which is estimated to have grown by 20.7% to approximately 70,000 units in May.

Cumulatively, the year-to-date (YTD) figure for TIV is estimated to be at 330,236 units, equivalent to 8.8% increase over 2023.

The automakers’s plans to expand and reestablish its brand in countries such as Trinidad and Tobago, Bangladesh, and Iraq this year have proven fruitful as its export sales came in at 509 units in May, the highest shipment recorded for 2024 thus far.

Since February this year, the best-selling export model is the Saga, which again led the pack with 360 units exported in May.

Most models also saw an uptick in May export sales, bringing the cumulative export sales to 1,344 units since January this year compared to 820 units for the same period in 2023. This represents a 63.9% increase in year-to-date export sales.

In Malaysia, the X90 reclaimed the title of the most popular D-segment SUV with 364 units sold. Sales of the S70 increased by 23% to 2,011 units, up from 1,635 units recorded in April.

Meanwhile, Saga sales increased by 21.6% to 6,119 units in May, with year-to-date sales growing by 8% to 29,397 units.

NEWS

Proton X50 updated for 2024 – Better NVH and connectivities, from RM86,300

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PROTON today launched the 2024 X50, an updated version of the compact B-segment SUV. This model has received improvements in four aspects: comfort, safety, connectivity, and reliability/durability.

Before we delve into its updates, let’s first look at the variants and offers. The Proton X50 2024 is available in four variants as follows:

X50 1.5T Standard – RM86,300
X50 1.5T Executive – RM93,300
X50 1.5T Premium – RM101,800
X50 1.5 TGDi Flagship – RM113,300

In terms of improving comfort, Proton has introduced a new NVH (noise, vibration, and harshness) package with 20 spots on the car’s body. This is said to reduce noise in the cabin during driving.

Furthermore, the X50 is now equipped with power boot (available in Premium and Flagship variants only).

In terms of safety, the 360-degree camera (available in Premium and Flagship) now provides clearer visibility for night-time driving. It has gained 3.3 times more pixels, blind spot display, and live 3D display when changing lanes.

Another enhancement is in the connectivity department. All 2024 X50 variants now come with a 10.3-inch infotainment screen that also features faster processing for better touch response.

This new X50 also supports the PROTONLink application that allows you to access several functions from your smartphone.

Other aspects remain unchanged in this SUV. The Proton X50 is still offered with two engine options: the 1.5-liter turbo 3-cylinder for the Standard, Executive, and Premium variants, while the Flagship gets the 1.5-liter direct injection turbocharged engine.

The 1.5-liter turbo 3-cylinder engine generates 150PS at 5,500rpm and 226Nm of torque at 1,500 to 4,000rpm. The more powerful 1.5-liter TGDi unit produces 177PS at 5,500rpm and 255Nm of torque from 1,500 to 4,000rpm.

The gearbox is standard for all, which is a 7-speed dual-clutch automatic, transmitting power to the front wheels. There are still no paddle shifters for this 2024 X50.

Other features starting from the Standard variant include four airbags, LED headlights with DRL, 17-inch rims, and a reverse camera. The Executive variant adds six airbags, leather-wrapped steering wheel, automatic headlights, fog lights, and leather seats.

Moving up to the Premium variant, you’ll get the Tyre Pressure Monitoring System, Security Tint, 18-inch rims, power boot, power driver seat, and 360-degree camera.

For the top-tier Flagship variant, the X50 comes with the addition of the 1.5 TGDi engine, Advanced Driver Assistance System (ADAS), two-tone body color, and panoramic sunroof.

The Proton X50 2024 is available in five color options – Snow White, Armour Silver, Jet Grey, Ocean Blue, and Passion Red.

NEWS

Proton introduces 5-star after sales rating initiative

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PROTON has announced the commencement of a 5-Star Rating initiative to further raise the level of after sales service for customers at its outlets nationwide.

The new initiative recognises Proton dealers who have achieved an outstanding level of after sales service and is an extension of the Proton Operational Excellence (POE) initiative that was begun on March 6, 2024.

The new rating is awarded to dealers based on their POE score and Service Quality, encouraging all outlets to achieve and maintain a high level of customer service and satisfaction.

Service Quality is evaluated in two categories, namely Speed and Compliance, and these are then measured over six focus areas. The end goal is for outlets to manage customers concerns effectively and to deliver the best customer experience.

Proton’s POE initiative emphasizes adherence to a thorough list of requirements such as service process, technician competency, stock inventory and customer management.

“It was launched with the primary aim of enhancing the business performance of outlets and improving the operations efficiency of service centres nationwide,” the company says in a statement.

Each outlet is assessed on a monthly basis and the results shared with all dealers to clearly indicate where they stand within the network.

The automaker’s After Sales Division works closely with the outlets to proactively raise their service levels and scores with quarterly roadshows also held to give recognition to top achievers as well as reinforce standards by the sharing of best practices.

With the beginning of the 5-Star Rating initiative, five dealerships will be awarded the top accolade every month, marking them out as centres of excellence for after sales and customer service.

To ensure parity and buy-in from its network, KPI’s for the initiative are set based on feedback from all outlets as well as after benchmarking of best practices from other OEMs.

To mark the commencement of the 5-Star initiative, a launch event was held at Melinau Auto in Kuching, one of the top three Proton outlets to be recognised for meeting all the requirements to earn the new accolade.

Following the launch the 5-Star Initiative, the list of outlets to obtain the ranking will be published on Proton’s corporate website, www.proton.com, accompanied by a distinctive badge for dealership recognition.

NEWS

Here’s the Proton S70 R3 race car, see it at Malaysia Autoshow 2024

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Here, ladies and gentlemen, presenting the racing machine Proton S70 R3 set to compete in the Sepang 1000km (S1k) event.

If you wish to get a closer look at this Proton S70 R3, you can visit the Malaysia Autoshow 2024 at Malaysia Agro Exposition Park Serdang (MAEPS) from May 22 to 26 as it will be displayed to the public for the first time.

The S70 R3 is Proton R3’s first all-new racing car since the Saga R3 in 2019, marking the brand’s return to the S1k race. To date, Proton R3 has secured five victories, surpassing other teams, including three consecutive wins from 2017 to 2019.

Still under development, the showcased car displays the latest evolution of an aerodynamic package customized for this racing car. Two new car units will be competed by the team in this year’s S1k race.

“Proton has a long history in motorsports, starting with the original Proton Saga, and our involvement increased with the establishment of Proton R3 in 2003,” said Roslan Abdullah, Deputy CEO of Proton.

“Since then, we have competed and won in various competitions globally with models such as the Proton Satria, Waja, Suprima S, Iriz, and the latest Saga.

“Now with the Proton S70 R3, we are achieving another milestone in our legacy, not only marking the return of the Proton name to the S1K event but also introducing the first racing car based on a model co-developed by Proton and Geely,” he added.

Buyers and visitors can enhance their experience at Malaysia Autoshow 2024 with exclusive promotions and rewards from Proton during the event. Visitors making direct bookings for Proton models will receive exclusive gifts such as sunshades, toll readers, and wireless chargers for selected models.

Special promotions are also offered specifically for bookings made at Malaysia Autoshow with registration before June 30, 2024. This includes two years of free maintenance for X50, X70, and X90 models, as well as an RM500 cash voucher for S70, Saga, and Persona models.

There is also the Test Drive Lucky Spin where participants can spin the lucky wheel to win exclusive Proton merchandise after test-driving Proton models.

NEWS

Proton organizes naming contest for first EV, launching soon?

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Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly-owned subsidiary of Proton, has announced a competition for the people of Malaysia to name their first EV.

“The Proton EV brand naming contest signifies our readiness for the imminent launch of the first electric vehicle,” stated Proton in a press release today.

The grand prize winner stands a chance to win RM5,000 in cash, with RM1,500 for the second place and RM1,000 for the third place. The top five will also receive rewards, with each winner getting RM100 cash. Show your creativity and stand a chance to win exciting prizes.

Here are three easy steps for you to unleash your ideas for Proton’s first EV:

Step 1: Fill out the registration form at Proton EV contest website.
Step 2: Decode and rearrange the images or statements provided.
Step 3: Share the contest link with friends to participate.

Visit Proton EV contest website to decode and guess the name for your chance to win exciting prizes. The contest ends on June 5, 2024.

“Proton is grateful for the support we received from Malaysians over the past 41 years and aims to embark on this EV journey with people at the forefront of its vision,” said Zhang Qiang, Chief Executive Officer of PRO-NET.

NEWS

EON opens revamped Proton 3S centre in Banting

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EDARAN Otomobil Nasional Berhad (EON), a wholly-owned subsidiary of DRB-HICOM Berhad (DRB-HICOM) has launched its revamped Proton EON 3S centre in Banting, Selangor.

The new centre, which previously only operated as a showroom, has now been upgraded to offer 3S services, namely sales, after-sales service and spare parts replacement.

With a total of RM6 million invested in refurbishment and upgrades, the Proton EON Banting 3S centre offers customers enhanced experience through digital sales and after-sales services within a comfortable and modern enlarged showroom.

The upgraded showroom spans an impressive 18,775 square feet build up area capable of displaying eight units of Proton vehicles.

Complementing the showroom is an advanced service centre covering 12,347 square feet, equipped with 10 service bays featuring state-of-the-art technology for efficient and reliable servicing of various Proton models.

Customers also stand to benefit from EON’s digitalisation push with the introduction of Workforce Management (WFM) platform that enables customers to get appointments for car servicing online and enjoy real-time service updates. Those who are car hunting can even book for new vehicles online via www.eon.com.my.

The showroom is open from 8:30am to 5:30pm Mondays to Saturdays, and 10:00am to 4:00pm Sundays and public holidays. Its service centre operates from 8:30am to 5:30pm Mondays to Fridays, and 8:30am to 1:00pm on Sundays.

NEWS

Proton sales up 17.1% in April as S70 builds momentum

PROTON has announced its sales performance for April 2023, which saw the national car manufacturer recording sales of 11,025 units for the domestic and export markets.

The figure represents a 17.1% increase compared to the 9,415 units achieved in April last year.

Sales for the first four months of 2024 have also increased to 50,175 units, higher than the 49,702 units sold from January to April 2023.

Total industry volume (TIV) for the Malaysian automotive market meanwhile also grew for the same period to an estimated 59,100 units and a cumulative total of 261,345 units for the year.

Proton’s market share is estimated at 18.7% in April alone while year-to-date market share is forecast to be at 19.2%, maintaining its second position in the overall national automotive sales ranking.

According to national automaker, the X50 years, regained the top spot for B-segment SUVs despite growing competition from the market with 1,642 units sold in April.

Meanwhile, the S70 continues to lead the C-segment sedan sales with 1,635 units sold last month, resulting in cumulative sales of 7,463 units for 2024.

The Saga remains Proton’s best-selling model, recording sales of 5,031 units in April, with year-to-date sales up 8.8% to 23,278 units.

The X70 came in at 552 units, while the Persona and X90 recorded sales of 1,429 units and 312 units, respectively. Iriz added 424 units to its April sales volume, making the total sales to date1,958 units.

“The slowdown in automotive sales in April, where TIV shrank by 16.8% compared to March 2024, can be attributed to the long holiday period as OEMs, dealerships and other members of the local automotive ecosystem took time off to celebrate Hari Raya Aidilfitri,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

Year to date, Proton export sales volume has surged 38.5% to 835 units as compared to 603 units registered in the same period last year.

Leading the export sales chart is the Saga with 427 units sold year-to-date, an increase of 16% from 368 units from the same period last year. The X50 came in second with 176 units sold while the S70 recorded 89 units in Brunei, its only export market.

VIRAL

Proton S70 found to have 73 problems with just 300 km on the odometer

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A Proton S70 owner is facing stroke of bad luck as his newly purchased sedan was reported to have encountered a total of 73 issues despite being brand new.

In a post on the Proton S70 Malaysian Community (MYS70COM) group, Ku Azhar mentioned receiving a Space Grey S70 Flagship X on February 2, 2024. However, the car reportedly began facing issues the following day (February 3), after merely traveling 300 km.

Ku Azhar said he sent his car to the service center on February 5, where it remained for 15 days. He stated that the car was also sent to the Proton headquarters for a day and to the Proton factory in Tanjung Malim for 15 days.

It was revealed that 33 issues were pinpointed during the Tanjung Malim visit, and as of March 17, a total of 69 problems had been detected.

Ku Azhar highlighted that the latest count of issues reached 73, with 54 problems remaining unresolved at the time of the visit.

Here are some of the problems experienced by Ku Azhar’s S70 Flagship X:

  • Noisy steering rack/absorber
  • Excessive engine vibration (confirmed by Service Center, abnormal compared to other S70s, vibrating after being returned by Proton Tanjung Malim)
  • AEB suddenly brakes when taking corners
  • IHU lagging, unable to change mode/do anything on the screen
  • Loud brake pad noises: Proton Tanjung Malim replaced brake pads and discs due to overheating spots.
  • Loud bubbling noise from AC: Proton Tanjung Malim replaced o-ring, piping, condenser, and topped up coolant tank to maximum
  • Loud knocking sound every time compressor starts running
  • Low gear makes very loud noise compared to test-driven S70 – confirmed by Service Center, borrowed test drive unit for comparison.
  • Powertrain missing next service mileage while at Proton Tanjung Malim, odometer not working but next service mileage shows 776 km left – HQ instructed to have service at 10,000 km at 9,400 km, with owner covering costs to avoid warranty issues later.
  • Car difficult to start, remote start also not functioning. No response from HQ/SC in when stranded at R&R.
  • Auto-hold gear not engaging even after pressing brake and stopping, car still moves forward, green P symbol did not come on

Additionally, he mentioned his car also suffered from exterior and interior cosmetic issues due to improper installation after returning from Proton Tanjung Malim.

These included stone chip marks on bumpers and hood, and scratch marks on the dashboard. He even claimed there were shoe prints on the rear seats.

According Ku Azhar his last meeting with CRM on March 18 at the Proton Center of Excellence (COE) in Shah Alam. He explained that the rectification plan, initially scheduled for the following week, was postponed to April 15, 2024, due to the promised replacement car not being available yet.

He claimed that the date was further pushed to April 16 as the contact person was on leave on April 15, 2024. In the meantime, Proton suggested continuing to use the car until the rectification is done.