Proton sold 73,696 cars in first six months of 2024
PROTON has announced that for the month of June 2024, it successfully sold a total of 10,999 vehicles for the domestic and export markets. This allowed the national car manufacturer to strengthen its hold of second place in the automotive sales table.
The figures for June show a slight drop from May, during which the company recorded sales of 12,522 units. Proton said in a statement that sales volume was affected by a planned one-week plant shutdown for scheduled operations improvement activities.
However, overall, the company achieved a market share figure of 19.1% for the month, the same as its year-to-date (YTD) market share figure. Total sales for the first half of 2024 closed at 73,696 units.
According to Proton, total industry volume (TIV) for June is forecast softer than any month this year. An estimated 57,700 units were sold last month, lower than April, the previous low point in 2024 during a period affected by the long festive holiday.
Cumulatively however, the forecast TIV figure for the first six months of 2024 is approximately 386,600 units, which is nearly 20,000 units more than the same time period in 2023 when it reached a new record high.
June was a busy month for Proton. Aside from launching its e.MAS EV brand, it also celebrated the roll-out of the 5 millionth vehicle from its production line and launched the 2024 Proton X50.
This resulted in an immediate improvement in sales volume with the X50 returning to the top of the B-segment SUV class with 1,711 units, its best performance in three months. With production set to increase after the improvements to the plant, sales are expected to rise in the coming months.
The other model to finish at the head of its segment was the S70 with 1,440 units sold last month. The new model has lead C-segment sedan sales every month in 2024.
The Saga raked in a further 5,441 units in June, bringing its YTD sales figure to 34,838 units. On average over 5,800 units have been sold each month, making it easily one of the best-selling vehicles in the country.
