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Proton’s export strategy begins to bear fruit, sales rise 13.6% in May

Proton Saga 2022

PROTON has announced its sales performance for May 2024, which saw the national carmaker record sales of 12,522 units for both the domestic and export markets.

The figure represents a 13.6% increase compared to the previous month, bringing the total sales for the first five months to 62,697 units.

The achievement allows Proton to cement its second position in the overall national automotive sales ranking sales table with a forecast market share of 19%.

In a statement, Proton stated that the sales growth is in line with the trend for Total industry volume (TIV) which is estimated to have grown by 20.7% to approximately 70,000 units in May.

Cumulatively, the year-to-date (YTD) figure for TIV is estimated to be at 330,236 units, equivalent to 8.8% increase over 2023.

The automakers’s plans to expand and reestablish its brand in countries such as Trinidad and Tobago, Bangladesh, and Iraq this year have proven fruitful as its export sales came in at 509 units in May, the highest shipment recorded for 2024 thus far.

Since February this year, the best-selling export model is the Saga, which again led the pack with 360 units exported in May.

Most models also saw an uptick in May export sales, bringing the cumulative export sales to 1,344 units since January this year compared to 820 units for the same period in 2023. This represents a 63.9% increase in year-to-date export sales.

In Malaysia, the X90 reclaimed the title of the most popular D-segment SUV with 364 units sold. Sales of the S70 increased by 23% to 2,011 units, up from 1,635 units recorded in April.

Meanwhile, Saga sales increased by 21.6% to 6,119 units in May, with year-to-date sales growing by 8% to 29,397 units.

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