Proton, Geely join forces to upgrade Saga
In a recent statement, Proton has confirmed that it is working closely with Geely to explore model enhancement activities for the existing Saga.
According to the national car manufacturer, the collaborative efforts with Geely, which have been conducted for several years, have been accelerated after the establishment of the Proton R&D Centre (China) in April this year.
Detailed information and a timeline for the launch of the new Saga were not disclosed; however, Proton stated that the upgrading of the Proton’s homegrown models involves leveraging joint resources with Geely and is led by Proton R&D engineers in Malaysia.
“The ability to conceptualise, design, develop and manufacture new vehicles from the ground up is unique for Proton as a national brand. These abilities have now been strengthened by enhancing the synergies of Proton’s existing in-house competencies with the resources and know-how of Geely,” the company said.
In the same statement, Proton informed that the Saga, which is now in its 39th year of production, recorded remarkable sales of 7,855 units last month. This marks the best single-month achievement for the model since October 2013.
Cumulatively, year-to-date (YTD) sales for the model have grown 8.8% year-on-year to 42,693 units, setting the stage for a stellar sales year ahead.
Since the first Proton Saga began rolling off the production lines on 9 July 1985, its sales have surpassed the 2 million mark this year, solidifying its status as the most popular model from a Malaysian automotive brand.
In celebration of Malaysia’s National Day and as a gesture of giving back to the rakyat, Proton has launched the “Saga-Merdeka Easy to Own” campaign, offering various incentives and exclusive deals throughout the month of August.
During the month-long period, the company is offering RM500 cash rebate on the purchase of any Proton Saga model. On top of that, Maybank customers are eligible for an additional RM200 rebate when the promotional message from Maybank is presented by the customer in any participating Proton dealers.
