Proton shipped 261 units of X Series models to Trinidad & Tobago in 2024, exceeding target volume
PROTON says it has expanded its geographical reach in the Caribbean by partnering with ANSA Motors Limited in Trinidad and Tobago since March this year.
Year-to-date, the national carmaker has shipped 261 units to the country in 2024, achieving 101% of its target volume and bringing the total number of Proton vehicles shipped there to 366 units since CY2023.
To recap, Proton launched the X90 and X50 in the dual-island Caribbean nation on 13 March this year. As local demand grew, ANSA Motors decided to up its ante with an increased target to sell 300 units in 2024.
ANSA Motors has a century’s worth of experience in the automotive industry, and was picked by Proton on the back of an impressive record and strong automotive background.
Despite its population of merely 1.5 million, Trinidad and Tobago’s automotive industry mirrors that of more developed countries, with car buyers increasingly gravitating towards the new “bells and whistles” such as hybrids and electric vehicles (EVs).
As there is more wealth creation in that part of the world, luxury vehicles are growing more desirable and the emergence of new and exciting brands such as Proton is finding unprecedented acceptance.
The ANSA McAL Group of Companies is one of Trinidad and Tobago’s largest conglomerates, with over 25 subsidiaries across the Caribbean.
Founded in 1919, its subsidiary ANSA Motors has been a pioneering force in the automotive industry, introducing leading global automotive brands to the country.
Notably, the century-old dealer was the first Ford dealer in the Caribbean and has played a pivotal role in transforming the automobile industry over decades, making it a subject of study in local schools today.
“The technology and pricing of Proton vehicles are a strength we hope to exploit so we are very enthusiastic about the future. We needed a value for money brand for segments we had no presence in, and the Proton brand certainly filled those spots,” said Jerome Borde, Head of Regional Business, ANSA Motors.
Since launch, Proton has exported 6,501 X series vehicles to 18 other countries, including Trinidad and Tobago, Brunei, Egypt, Nepal, and Ghana, paving the way for future expansion into more export markets.
