Proton set to return to export markets including the UK
PROTON is now actively developing its export market and is said to be returning to the United Kingdom (UK), according to CEO Li Chunrong.
According to the UK media report, Autocar, this development also includes new right-hand drive (RHD) markets across Asia and South Africa, in addition to returning to Australia and New Zealand.
This is aimed at increasing Proton’s global sales following the opening of a new headquarters and production center currently under construction in Tanjung Malim, Perak.
Known as the Automotive Hi-Tech Valley (AHTV), this billion Ringgit investment facility is the result of Geely and DRB-Hicom Berhad.
The increase in production capacity will be a decisive factor in Proton’s long-term plan to expand their global sales.
“With the existing investment, Proton will have the capacity to return to markets that have been left, while penetrating new markets,” Autocar sources reported.
No timeline has been disclosed for Proton’s return to the UK, but it is reported to be expected “by the end of this decade.” Proton previously sold vehicles in the UK from 1989 to 2014.
In 2023, Geely announced plans to invest in the development of AHTV.
At present, Proton is selling Geely-based models such as the X50, X70, and S70, as well as self-developed models like the Saga, Persona, and Iriz.
Proton also recently launched their first electric vehicle (EV), the eMAS 7.
Which model do you think will be the choice for export to new markets in the future?
