Proton exceeds 100k-unit sales for 6th consecutive year
Proton has announced that its sales has exceeded the 100,000-mark for the sixth year in a row with 101,489 units sold year-to-date (YTD), after achieving sales of 12,690 units (domestic and export) in August.
This has solidified the company’s second position in the overall national automotive sales ranking table with a forecast market share of 19%.
Total industry volume (TIV) for the Malaysian automotive market is estimated to have grown by 1.3% month-on-month to approximately 72,678 units in August while the YTD figure is estimated to be at 534,766 units, an increase of 6.2% over 2023.
The recently launched 2024 Proton X50 continues to find favour with buyers as 2,440 units were delivered in August, the third time volume has breached the 2,000 threshold in 2024. YTD sales now stand at 15,229 units, making the X50 the most popular SUV in Proton’s range.
Saga came in at 6,211 units in August leading to YTD sales of 48,904 units, an uptick of 6.7% over 2023. Sales for the S70 were 1,205 units for a total of 13,755 units, while the Persona saw 1,452 units change hands, bringing its YTD total to 13,116 units
The X90 retained leadership for its segment with 241 being delivered in August and a YTD figure of 2,507 units, while the Iriz, sold 403 units to bring its total sales to date to 3,719 units.
“In light of the resilient domestic economy, with GDP growth projected at 4% to 5%, Proton agrees with the
Malaysian Automotive Association’s (MAA) decision to increase the full-year TIV projection to 765,000 units
and we remain optimistic about the potential for further growth in the local automotive industry,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
As for its export performance, Proton says last month Brunei saw its highest ever monthly sales performance with 120 units sold to customers there.
Since February this year, the best-selling export model is the Saga, which again led the pack with 140 units exported in August. Other models also saw an uptick in August export shipments, bringing the cumulative export sales from Proton to its distributors to 2,110 units since January this year.
