The first product to be born of the Proton-Geely partnership, the X70, has been in the market since December 2018.
During that period, it has received several updates to keep things fresh but for the 2025 model, Proton has given the SUV more comprehensive improvements.
Here’s what you need to know about the Proton X70 2025:
It is available in four variants, namely Standard, Executive, Premium, and Premium X.
Proton says the facelift model features 360 new components, with the R&D process taking 290,000 hours. Road tests have been conducted covering a distance of 4.2 million km.
The X70 2025 boasts a fresher carried over from the Geely Boyue facelift 2022. In addition to new LED lights, it comes with a larger grille with diamond-like studs, as well as a redesigned hood, front and rear bumpers, as well as tailgate.
It also gets newly designed 19-inch alloy wheels for the Premium and Premium X, and 18-inch for the Executive.
Five colours to choose from: Snow White, Amour Silver, Jet Grey, Ruby Red, and the new Marine Blue.
The dashboard now features a piano black panel with 72-colour “rhythmic” ambient lighting.
Placed in the center of the dashboard is a new 12.3-inch infotainment touchscreen. For the first time for Proton, Apple CarPlay and Android Auto are onboard.
Additionally, the X70 2025 receives a new steering wheel, a new display on the LCD meter panel, and Nappa leather upholstery in Stone Grey.
In terms of features, the X70 now comes with Walk Away Auto Lock, while its powered tailgate now has the Nearby Auto Open function for hands-free operation.
ADAS is available on the Premium and Premium X variants. It includes several new features such as Adaptive Cruise Control with Stop & Go, Intelligent Cruise Control, Lane Departure Warning, Lane Departure Prevention, Lane Centering Control, Traffic Sign Information, and Rear Collision Warning.
All variants are powered by a 1.5-litre TGDI three-cylinder engine producing 5,500 rpm and 255 Nm from 1,500-4,000 rpm. It is paired with a seven-speed DCT transmission.
With improvements in areas such as combustion efficiency, thermal management, and friction reduction, Proton claims the engine achieves a fuel consumption of 7.3 litres/100 km, which is 4% better than the X70 2022.
National automaker Proton has today announced that the eagerly awaited X70 2025 is now open for booking.
Those interested can place their bookings for the SUV at any Proton 3S and 4S showroom with a deposit of RM500.
The latest upgraded version of Proton’s first SUV features a significantly refreshed exterior together with enhanced performance boosting both its aesthetic and driving appeal experience.
Nearly six years after it pioneered the Advanced Driver Assistance Systems (ADAS) for premium C-segment SUVs, the 2025 X70 is upgraded with Level 2 ADAS for improved safety and convenience.
Another notable feature is the 12.3-inch infotainment head unit equipped with Android Auto and Apple CarPlay connectivity.
The PROTON Link app has the extended capability to start the engine remotely to cool down the vehicle.
The interior has been updated with Nappa leather seats in stone grey and multicolour rhythmic ambient light. Additional details will be revealed during the official launch soon.
Similar to the 2024 X50, the soon-to-launched 2025 X70 will have an amazing price and early bird package to award the customers for their trust and support.
IN addition to the lineup of SUVs and several sedans offered today, Proton has also produced limousine models in the past. As we all know, a limousine is a longer version of a sedan, based on the sedan models that Proton was selling at that time.
It is important to remember that a limousine is distinct from the Executive version that Proton released. The Executive also has a longer wheelbase, but the rear doors are elongated and still connected to the front doors. Limousines have regular-sized rear doors, so with a longer wheelbase, they are separate from the front doors.
There are also limousine models that have six doors, meaning two additional doors between the front and rear. So in this article, let’s take a look at the Proton limousine models that you should know about.
Proton Saga and Iswara Limousine
Because the Saga and Iswara are two models that are almost identical with the same engine offerings, we include both of these models under one sub-topic. The Saga and Iswara Limousines were released in the 90s and offered in various lengths, namely 4.8 meters, 5.1 meters, and 5.5 meters. Interesting, isn’t it?
Even more intriguing is that their prices ranged from around RM69,800 to RM165,000, significantly cheaper compared to luxury brand limousines that typically cost two or three times as much. The Limousine models come with premium features such as a vinyl-coated roof, 14-inch alloy wheels, front and rear air conditioning units, and power windows.
They also include wind deflectors, a rear center armrest for rear passengers, chrome accents, a suede roof lining, and luxurious carpeting. The Proton Saga Grand Limousine was first showcased at the Shah Alam International Trade Exhibition in July 1990.
Proton Wira Grand Limousine
The Proton Wira Grand Limousine could be the answer for those who felt that the Wira Executive was not long enough. This is because the Wira Grand Limousine had an additional 915mm wheelbase compared to the standard sedan model.
Only 25 units were ever produced, making this Wira rarer than the Satria R3! Additionally, the Wira Grand Limousine was manufactured in Australia, not in Malaysia.
The Wira Limo is equipped with features such as a television with a video player, a boomerang antenna, Connolly leather upholstery, a table with drawers, a privacy partition between the front and rear, and an intercom system with the driver.
It also boasts sheepskin floor carpets, wood trim on the dashboard, rear reading lights, ambient lighting, and soft PVC-wrapped roof lining. Quite luxurious, especially during its release in 1996. The Wira Grand Limousine was powered by a 1.6-liter 4-cylinder engine producing 113hp and 137Nm of torque. Its price at that time was RM108,358.97.
Proton Perdana Limousine
This is the older generation of the Perdana, before the V6 model was introduced. There isn’t much information available other than official images. It is believed to have used the same 4-cylinder engine as the Perdana SEi, the 2.0-liter 4G63.
Proton Perdana (Accordana) Limousine
For the Perdana, rebadged from the Honda Accord model, there were several limousine versions. The first was a more ‘common’ version for cabinet ministers with an additional 457mm in length, without many other changes.
Then there were three units specially built for Najib Razak, Muhyiddin Yassin, and one left-hand drive unit for the President of Turkey, Recep Tayyip Erdogan.
Another version was more luxurious with limited production. This Perdana Limousine was exclusively made for the seventh Prime Minister of Malaysia, Tun Dr. Mahathir. This unit received Tun’s personal touch, starting with OZ Racing Italia 150 rims and a special red-themed rear cabin, complete with a Nespresso coffee machine.
The individual rear seats featured electric adjustments with controls mounted on door panels resembling those in Mercedes-Benz vehicles. A Bose home theater audio system was also installed. At the front, it had a center-placed push-start button, electronic parking brake, and something rather extraordinary, a rotating gear knob akin to that of a Jaguar.
Proton Chancellor
The Proton Chancellor was based on the Waja, with an additional 250mm in length. It featured a different engine, using the V6 2.0-liter from the Perdana V6 paired with a 4-speed automatic gearbox.
This engine produced 150hp and 179Nm of torque. An interesting fact about the Proton Chancellor is that its prototype was sent to Spain for a 220,000km test on the uneven terrain of Belgian Pave.
According to Proton, the same test was also undertaken by Lotus vehicles. Additionally, structural enhancements were made to the chassis and roof, making the Proton Chancellor sturdier compared to the Perdana Executive. It was designed for high-ranking government officials and corporate executives. Its selling price at that time (2005) was RM138,000.
However, in our opinion, the Proton Chancellor is more akin to the Waja Executive. Our research indicates the existence of an actual elongated Waja Limousine. However, there is no further information available, and we suspect it utilized the standard 1.6-liter Campro engine.
PROTON recently performed a groundbreaking ceremony for new additions to its stamping facilities in Tanjong Malim.
Known as stamping E and F-Line, the new lines will expand the volume of parts stamping at Proton Tanjong Malim as the company prepares to relocate production of the Proton Saga from Shah Alam by 2026.
A sum of RM253 million has been earmarked for the project, which is expected to also cater to growing overall
production volume as well as any new models to be introduced in the near future.
This is the second planned expansion to the national automaker’s parts stamping capabilities in recent years after the inauguration of the D-Line stamping plant on 14 March 2023 by the Menteri Besar of Perak, Datuk Seri Saarani Mohamad.
Dr Li Chunrong, Chief Executive Officer of Proton said the addition of the parts stamping E and F-Line are critical to the company’s future volume expansion plans as it gives more flexibility to ramp up production and meet market demand.
“For the whole of 2023 and up to June 2024, our Tanjong Malim plant has stamped out 6,067,064 components, of which 395,211 are from the new D-Line, and this number will grow exponentially when production for the Proton Saga is relocated here in 2026,” he added.
The new E-Line will feature a four stage stamping process with a 1600-tonne stamping machine and three 800-tonne machines while the F-Line will have a five stage stamping process utilising a 2000-tonne, 1200-tonne and three 1000-tonne stamping force machines.
Aside from the stamping machines robots will also be used to transfer parts between workstations while IR 4.0 technology will be implemented using real-time data and machine learning to improve the quality of parts produced.
Additionally, the new stamping lines will help to further reduce PROTON’s reliance on imported parts for its models, insulating the company against potential disruptions to global trade, and improving local parts supply.
At the same time, the investment further builds on competencies available in Tanjong Malim and will contribute towards the ongoing development of the Automotive High Tech Valley (AHTV).
PROTON announced that the 2024 Proton X50 has received an overwhelming response, amassing a total of 8,000 bookings within just one month since its debut in June.
Since its original debut in 2020, the X50 has been Malaysia’s best-selling SUV, with 115,262 units sold up to June.
In response to the overwhelming demand, Proton said it is ramping up production to expedite delivery timeline for eager customers by August 2024.
Roslan Abdullah, Chief Executive Officer, Proton Edar said the automaker is thrilled to see such exceptional booking numbers in the first month alone, which demonstrates the strong appeal of the 2024 X50.
“This reaffirms our commitment to delivering outstanding value and quality to our customers. We understand the excitement and anticipation surrounding the 2024 Proton X50, and we want to assure our customers that we are doing everything possible to meet their expectations,” he added.
The automaker also said that all customers who are entitled for early bird promotion of RM7,000 cash discount and RM1,000/ RM1,500 trade-in support will receive it accordingly.
While its exterior has been left untouched, the 2024 X50 comes with a new NVH package that brings improvements to over 20 areas for better road noise insulation. Additionally, the power tailgate added to the Premium and Flagship variants offers ease of operation.
The upgraded 10.3-inch infotainment head unit (IHU) is another highlight, featuring a new dual quad-core processor unit that provides faster bootup speed and loading time.
Another enhancement is the 360 camera, which delivers exceptional clarity even in low-light conditions. Test drive videos have highlighted the 3D display that integrates a blind spot monitoring system, enhancing safety and awareness while cruising at speeds up to 150 km/h.
In conjunction with celebrating Proton’s 5 millionth production milestone, Proton has also rolled out promotional packages for other models, such as a cash rebate of RM500 for the Saga, RM7,000 for the X70 and a free 2-year service maintenance for the X90.
Additionally, a long awaited ‘no purchase obligation Test Drive and Win’ event has been introduced at Proton showrooms nationwide.
A few weeks ago, Proton announced the appointment of the first 17 official e.MAS dealers during the brand’s launch on June 12.
To date, this number has increased to 18 dealers across Malaysia.
The establishment of 18 Proton e.Mas branches, represented by 16 dealers, signifies a significant step towards leading the development of an extensive and comprehensive network.
Seventeen of these branches are strategically located throughout Peninsular Malaysia: 3 in Kuala Lumpur, 4 in Selangor, 2 in Johor, 3 in Perak, 2 in Penang, 1 in Kedah, 1 in Kelantan, and 1 in Pahang. One branch is situated in East Malaysia, specifically in Sabah.
These branches operate under a comprehensive network model, ranging from 1S centers to 3S centers to ensure customers receive holistic services from every aspect.
This development demonstrates PRO-NET’s dedication to establishing a complete and comprehensive ecosystem to ensure readiness for prospective Proton e.MAS owners.
PRO-NET aims to achieve 30 dealer branches by 2025, with a flexible expansion plan based on high demand.
PRO-NET is seeking interested and committed partners to join the Proton e.MAS dealer network in the following areas:
In addition to smart, Proton’s wholly-owned subsidiary Pro-Net will take under its wing the Proton e.MAS EV brand, which was officially launched on June 12, 2024.
In an official statement, Pro-Net said it is tasked with the crucial responsibilities of establishing the e.MAS brand, enhancing its market presence, and preparing for upcoming product launches.
Pro-Net’s roles roles include recruiting a dedicated team, setting up a robust dealer network, and fostering partnerships with charging providers to ensure a seamless EV ecosystem.
With a proven track record from successfully launching the smart #1, currently a top contender in the premium SUV segment, and the impending introduction of the smart #3, the company is well-equipped to champion the e.MAS brand.
The Pro-Net team The team leverages its well-established networks, digital platforms, and expert personnel to ensure that e.MAS not only matches but surpasses the success seen with the smart models in the EV landscape.
Dr Li Chunrong, Chief Executive Officer of Proton, expressed confidence in Pro-Net’s capabilities.
“The expertise Pro-Net has developed over the past two years positions us uniquely to elevate Proton e.MAS to the forefront of the EV industry.
“Our future customers will benefit from a holistic range of services that not only meet but exceed their expectations, similar to the premium experience provided to smart vehicle owners,” Dr. Li said.
The excitement surrounding the e.MAS brand was evident as over 25,000 participants entered the recent contest to guess the new brand name.. The winners are as follows:
Grand Prize of RM5,000 – Puteri Hanna Batrisha binti Ibrahim
Runner-up Prize of RM1,500 – Noor Hidayah Binti Mohd Rodzi
Third Prize of RM1,000 – Ahmad Norrizzuan Bin Noor Azhar
Pro-Net also announced that e.MAS’s official social media accounts are now live under the username “Proton e.MAS Cars” for Facebook and Xiaohongshu, and “@protonemasofficial” for Instagram and TikTok.
PROTON has announced that for the month of June 2024, it successfully sold a total of 10,999 vehicles for the domestic and export markets. This allowed the national car manufacturer to strengthen its hold of second place in the automotive sales table.
The figures for June show a slight drop from May, during which the company recorded sales of 12,522 units. Proton said in a statement that sales volume was affected by a planned one-week plant shutdown for scheduled operations improvement activities.
However, overall, the company achieved a market share figure of 19.1% for the month, the same as its year-to-date (YTD) market share figure. Total sales for the first half of 2024 closed at 73,696 units.
According to Proton, total industry volume (TIV) for June is forecast softer than any month this year. An estimated 57,700 units were sold last month, lower than April, the previous low point in 2024 during a period affected by the long festive holiday.
Cumulatively however, the forecast TIV figure for the first six months of 2024 is approximately 386,600 units, which is nearly 20,000 units more than the same time period in 2023 when it reached a new record high.
June was a busy month for Proton. Aside from launching its e.MAS EV brand, it also celebrated the roll-out of the 5 millionth vehicle from its production line and launched the 2024 Proton X50.
This resulted in an immediate improvement in sales volume with the X50 returning to the top of the B-segment SUV class with 1,711 units, its best performance in three months. With production set to increase after the improvements to the plant, sales are expected to rise in the coming months.
The other model to finish at the head of its segment was the S70 with 1,440 units sold last month. The new model has lead C-segment sedan sales every month in 2024.
The Saga raked in a further 5,441 units in June, bringing its YTD sales figure to 34,838 units. On average over 5,800 units have been sold each month, making it easily one of the best-selling vehicles in the country.
PROTON achieved another historic milestone in its 41-year history when it broke through five million units produced barrier.
The record setting vehicle, a Proton X90 Flagship was revealed during a visit to the company headquarters at the Centre Of Excellence (COE) complex by Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Malaysian Minister of Investment, Trade, and Industry, and Jin Zhuanglong, Chinese Minister of Industry, and Information Technology.
In a statement, Dr Li Chunrong, Chief Executive Officer, Proton said the national automaker was tasked with mobilising Malaysians and establishing a local automotive ecosystem when it was formed in 1983.
“Today, we continue to play a critical role in the nation’s economy. Over 100,000 people earn a living through activities linked to Proton and each of them played a role in driving the company towards this landmark achievement of five million units,” he said.
Since joining forces with the Geely Group in 2017, Proton has launched four all-new models jointly developed with its shareholder, upgraded its locally designed models, and introduced intelligence and connectivity to its entire lineup.
Together with improvements in product quality, investments in after sales and parts management as well as the establishment of a dealer network with the highest number of 3S/4S outlets, these activities have led to five consecutive years of sales growth with a corresponding increase in production.
From the introduction of the Proton X70 on 12 December 2018, more than 217,000 units of the company’s X-series SUVs have been sold thus far to local and export market customers. This makes Proton far and away the overall leader for SUV sales in Malaysia during that time period.
Sales of the Proton Saga meanwhile have surpassed 2 million units, allowing it to keep its position as the most popular Malaysian-made car of all time.
“Just last week, we confirmed e.MAS as the brand name for future Proton EV products and today as we set yet another milestone, the future is ripe with opportunities for PROTON to continue to provide sustainable mobility for Malaysians and our export markets,” added Dr Li.
Last night, Proton launched the e.MAS, their sub-brand for fully electric vehicles (EVs) that will begin entering the market by the end of this year. As a generation that experienced the era of Friendster and Myspace, this reminds the writer of the Proton EMAS concept from more than a decade ago.
The Proton EMAS is a concept designed by the firm Italdesign Giugiaro. The name EMAS stands for Eco Mobility Advance Solution, which also obviously means “gold” in English. Eco Mobility Advance Solution also technically means that EMAS is designed for energy-efficient vehicle solutions.
Therefore, it is equipped with a 1.2-liter 3-cylinder engine that generates 20hp at 1,500rpm and 47hp at 3,500rpm. The torque is 107Nm at 2,500rpm. This engine, weighing only 56kg, is paired with a 16.5kWh battery pack and 370-volt battery cells, making the Proton EMAS a hybrid range extender.
The EMAS can accelerate from 0 to 96km/h in 14 seconds and reach a maximum speed of 169km/h. It can travel up to 563km per tank. The design of EMAS is based on the Toyota iQ platform, including the suspension and steering, but all other aspects are new from Proton. It has MacPherson suspension at the front and a torsion beam at the rear.
Proton first revealed the EMAS concept to the public at the 2010 Geneva Motor Show, one of the most prestigious automotive exhibitions in the world.
The Proton EMAS also comes in several variants. The standard EMAS is a 5-door version with four seats, while the EMAS3 is a 3-door with a 3+1 seating configuration. There is also the EMAS Country, with SUV styling and higher suspension. If you notice, the EMAS Country looks similar to the Iriz Active, doesn’t it? The writer believes the Iriz Active takes inspiration from the EMAS Country.
The writer still remembers reading and seeing this EMAS concept during university and truly hopes it becomes a reality model sold to the public. Perhaps the EMAS could be a competitor to the Myvi?
At the Geneva Motor Show, Proton’s then-CEO, Dato Syed Zainal, said, “The goal is to produce a global car for the world market.” According to him, there were only 17 to 24 months left before entering production, which should have started in 2012 or 2013.
However, the Proton EMAS never became a reality.
Do you still remember the Proton EMAS concept? The writer is sure that the Tiktok generation has never heard of it.
PROTON today introduced e.MAS as a sub-brand of their fully electric (EV) models. Before we proceed further, the pronunciation of e.MAS is “imas”, with the letter ‘e’ connected to the word ‘mas’. It stands for Electrifying Malaysia.
Proton also unveiled the e.MAS logo, featuring the display of a tiger’s head without confinement. According to Proton, it aligns with the current design trend for EV brands that lean towards cleaner and less complicated graphics.
“The unveiling of the e.MAS brand and logo today marks a significant step forward in Proton’s journey towards launching our own EV model,” said Dr Li Chunrong, Chief Executive Officer, Proton.
“We are aware that as a company tied to the industrialisation of Malaysia, we have a responsibility to provide mobility solutions relevant and within reach of all Malaysians.
“This is why Proton has been deliberate in its approach towards EVs, developing our knowledge base step by step to ensure we have a thorough understanding of the products, technology and user concerns before sales even begin,” he added.
Also announced at this event is the appointment of the first 17 Proton EV dealers who have signed their agreements earlier today.
“As Malaysia’s first automotive brand it is important for Proton to invest in infrastructure to offer a full range of services to EV buyers, instead of just selling product.
“Therefore, when Proton e.MAS models go on sale, customers can be reassured their every need will be taken care of just like it would be for buyers of the current Proton range,” added Dr Li Chunrong.
Proton also shared with the media practitioners that when the cooperation with Geely began in 2017, plans were made to introduce Proton EV models.
Despite delays during the pandemic, activities resumed with the signing of a Memorandum of Agreement (MOA) between Proton and smart on January 19, 2022.
This was followed by the signing of the General Distribution Agreement (GDA) between the two parties on August 18, and the establishment of PRO-NET on September 9 to oversee sales and distribution of smart vehicles and future EV offerings from Proton.
The next step was to sign a Memorandum of Understanding (MOU) with Gentari in October to collaborate on establishing charging infrastructure.
This was followed by sending 16 engineers to China in December 2022 for On-Job Training (OJT) in EVs and related fields such as charging and servicing.
In 2023, Proton appointed dealers for smart and recruited staff from various industries to strengthen the workforce to manage the brand.
Commenting on the new EV brand, Dr. Li Chunrong added, “The e.MAS brand and its products are an extension of Proton’s three core values: innovative technology, reliability, and international standards. This is the next step in the company’s evolution, and in the coming months, we will make new announcements to build brand recognition and product promotion ahead of the launch of the first Proton e.MAS EV in December this year.”
PROTON has announced its sales performance for May 2024, which saw the national carmaker record sales of 12,522 units for both the domestic and export markets.
The figure represents a 13.6% increase compared to the previous month, bringing the total sales for the first five months to 62,697 units.
The achievement allows Proton to cement its second position in the overall national automotive sales ranking sales table with a forecast market share of 19%.
In a statement, Proton stated that the sales growth is in line with the trend for Total industry volume (TIV) which is estimated to have grown by 20.7% to approximately 70,000 units in May.
Cumulatively, the year-to-date (YTD) figure for TIV is estimated to be at 330,236 units, equivalent to 8.8% increase over 2023.
The automakers’s plans to expand and reestablish its brand in countries such as Trinidad and Tobago, Bangladesh, and Iraq this year have proven fruitful as its export sales came in at 509 units in May, the highest shipment recorded for 2024 thus far.
Since February this year, the best-selling export model is the Saga, which again led the pack with 360 units exported in May.
Most models also saw an uptick in May export sales, bringing the cumulative export sales to 1,344 units since January this year compared to 820 units for the same period in 2023. This represents a 63.9% increase in year-to-date export sales.
In Malaysia, the X90 reclaimed the title of the most popular D-segment SUV with 364 units sold. Sales of the S70 increased by 23% to 2,011 units, up from 1,635 units recorded in April.
Meanwhile, Saga sales increased by 21.6% to 6,119 units in May, with year-to-date sales growing by 8% to 29,397 units.
PROTON today launched the 2024 X50, an updated version of the compact B-segment SUV. This model has received improvements in four aspects: comfort, safety, connectivity, and reliability/durability.
Before we delve into its updates, let’s first look at the variants and offers. The Proton X50 2024 is available in four variants as follows:
In terms of improving comfort, Proton has introduced a new NVH (noise, vibration, and harshness) package with 20 spots on the car’s body. This is said to reduce noise in the cabin during driving.
Furthermore, the X50 is now equipped with power boot (available in Premium and Flagship variants only).
In terms of safety, the 360-degree camera (available in Premium and Flagship) now provides clearer visibility for night-time driving. It has gained 3.3 times more pixels, blind spot display, and live 3D display when changing lanes.
Another enhancement is in the connectivity department. All 2024 X50 variants now come with a 10.3-inch infotainment screen that also features faster processing for better touch response.
This new X50 also supports the PROTONLink application that allows you to access several functions from your smartphone.
Other aspects remain unchanged in this SUV. The Proton X50 is still offered with two engine options: the 1.5-liter turbo 3-cylinder for the Standard, Executive, and Premium variants, while the Flagship gets the 1.5-liter direct injection turbocharged engine.
The 1.5-liter turbo 3-cylinder engine generates 150PS at 5,500rpm and 226Nm of torque at 1,500 to 4,000rpm. The more powerful 1.5-liter TGDi unit produces 177PS at 5,500rpm and 255Nm of torque from 1,500 to 4,000rpm.
The gearbox is standard for all, which is a 7-speed dual-clutch automatic, transmitting power to the front wheels. There are still no paddle shifters for this 2024 X50.
Other features starting from the Standard variant include four airbags, LED headlights with DRL, 17-inch rims, and a reverse camera. The Executive variant adds six airbags, leather-wrapped steering wheel, automatic headlights, fog lights, and leather seats.
Moving up to the Premium variant, you’ll get the Tyre Pressure Monitoring System, Security Tint, 18-inch rims, power boot, power driver seat, and 360-degree camera.
For the top-tier Flagship variant, the X50 comes with the addition of the 1.5 TGDi engine, Advanced Driver Assistance System (ADAS), two-tone body color, and panoramic sunroof.
The Proton X50 2024 is available in five color options – Snow White, Armour Silver, Jet Grey, Ocean Blue, and Passion Red.
PROTON has announced the commencement of a 5-Star Rating initiative to further raise the level of after sales service for customers at its outlets nationwide.
The new initiative recognises Proton dealers who have achieved an outstanding level of after sales service and is an extension of the Proton Operational Excellence (POE) initiative that was begun on March 6, 2024.
The new rating is awarded to dealers based on their POE score and Service Quality, encouraging all outlets to achieve and maintain a high level of customer service and satisfaction.
Service Quality is evaluated in two categories, namely Speed and Compliance, and these are then measured over six focus areas. The end goal is for outlets to manage customers concerns effectively and to deliver the best customer experience.
Proton’s POE initiative emphasizes adherence to a thorough list of requirements such as service process, technician competency, stock inventory and customer management.
“It was launched with the primary aim of enhancing the business performance of outlets and improving the operations efficiency of service centres nationwide,” the company says in a statement.
Each outlet is assessed on a monthly basis and the results shared with all dealers to clearly indicate where they stand within the network.
The automaker’s After Sales Division works closely with the outlets to proactively raise their service levels and scores with quarterly roadshows also held to give recognition to top achievers as well as reinforce standards by the sharing of best practices.
With the beginning of the 5-Star Rating initiative, five dealerships will be awarded the top accolade every month, marking them out as centres of excellence for after sales and customer service.
To ensure parity and buy-in from its network, KPI’s for the initiative are set based on feedback from all outlets as well as after benchmarking of best practices from other OEMs.
To mark the commencement of the 5-Star initiative, a launch event was held at Melinau Auto in Kuching, one of the top three Proton outlets to be recognised for meeting all the requirements to earn the new accolade.
Following the launch the 5-Star Initiative, the list of outlets to obtain the ranking will be published on Proton’s corporate website, www.proton.com, accompanied by a distinctive badge for dealership recognition.
Here, ladies and gentlemen, presenting the racing machine Proton S70 R3 set to compete in the Sepang 1000km (S1k) event.
If you wish to get a closer look at this Proton S70 R3, you can visit the Malaysia Autoshow 2024 at Malaysia Agro Exposition Park Serdang (MAEPS) from May 22 to 26 as it will be displayed to the public for the first time.
The S70 R3 is Proton R3’s first all-new racing car since the Saga R3 in 2019, marking the brand’s return to the S1k race. To date, Proton R3 has secured five victories, surpassing other teams, including three consecutive wins from 2017 to 2019.
Still under development, the showcased car displays the latest evolution of an aerodynamic package customized for this racing car. Two new car units will be competed by the team in this year’s S1k race.
“Proton has a long history in motorsports, starting with the original Proton Saga, and our involvement increased with the establishment of Proton R3 in 2003,” said Roslan Abdullah, Deputy CEO of Proton.
“Since then, we have competed and won in various competitions globally with models such as the Proton Satria, Waja, Suprima S, Iriz, and the latest Saga.
“Now with the Proton S70 R3, we are achieving another milestone in our legacy, not only marking the return of the Proton name to the S1K event but also introducing the first racing car based on a model co-developed by Proton and Geely,” he added.
Buyers and visitors can enhance their experience at Malaysia Autoshow 2024 with exclusive promotions and rewards from Proton during the event. Visitors making direct bookings for Proton models will receive exclusive gifts such as sunshades, toll readers, and wireless chargers for selected models.
Special promotions are also offered specifically for bookings made at Malaysia Autoshow with registration before June 30, 2024. This includes two years of free maintenance for X50, X70, and X90 models, as well as an RM500 cash voucher for S70, Saga, and Persona models.
There is also the Test Drive Lucky Spin where participants can spin the lucky wheel to win exclusive Proton merchandise after test-driving Proton models.
Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly-owned subsidiary of Proton, has announced a competition for the people of Malaysia to name their first EV.
“The Proton EV brand naming contest signifies our readiness for the imminent launch of the first electric vehicle,” stated Proton in a press release today.
The grand prize winner stands a chance to win RM5,000 in cash, with RM1,500 for the second place and RM1,000 for the third place. The top five will also receive rewards, with each winner getting RM100 cash. Show your creativity and stand a chance to win exciting prizes.
Here are three easy steps for you to unleash your ideas for Proton’s first EV:
Step 1: Fill out the registration form at Proton EV contest website.
Step 2: Decode and rearrange the images or statements provided.
Step 3: Share the contest link with friends to participate.
Visit Proton EV contest website to decode and guess the name for your chance to win exciting prizes. The contest ends on June 5, 2024.
“Proton is grateful for the support we received from Malaysians over the past 41 years and aims to embark on this EV journey with people at the forefront of its vision,” said Zhang Qiang, Chief Executive Officer of PRO-NET.
EDARAN Otomobil Nasional Berhad (EON), a wholly-owned subsidiary of DRB-HICOM Berhad (DRB-HICOM) has launched its revamped Proton EON 3S centre in Banting, Selangor.
The new centre, which previously only operated as a showroom, has now been upgraded to offer 3S services, namely sales, after-sales service and spare parts replacement.
With a total of RM6 million invested in refurbishment and upgrades, the Proton EON Banting 3S centre offers customers enhanced experience through digital sales and after-sales services within a comfortable and modern enlarged showroom.
The upgraded showroom spans an impressive 18,775 square feet build up area capable of displaying eight units of Proton vehicles.
Complementing the showroom is an advanced service centre covering 12,347 square feet, equipped with 10 service bays featuring state-of-the-art technology for efficient and reliable servicing of various Proton models.
Customers also stand to benefit from EON’s digitalisation push with the introduction of Workforce Management (WFM) platform that enables customers to get appointments for car servicing online and enjoy real-time service updates. Those who are car hunting can even book for new vehicles online via www.eon.com.my.
The showroom is open from 8:30am to 5:30pm Mondays to Saturdays, and 10:00am to 4:00pm Sundays and public holidays. Its service centre operates from 8:30am to 5:30pm Mondays to Fridays, and 8:30am to 1:00pm on Sundays.
PROTON has announced its sales performance for April 2023, which saw the national car manufacturer recording sales of 11,025 units for the domestic and export markets.
The figure represents a 17.1% increase compared to the 9,415 units achieved in April last year.
Sales for the first four months of 2024 have also increased to 50,175 units, higher than the 49,702 units sold from January to April 2023.
Total industry volume (TIV) for the Malaysian automotive market meanwhile also grew for the same period to an estimated 59,100 units and a cumulative total of 261,345 units for the year.
Proton’s market share is estimated at 18.7% in April alone while year-to-date market share is forecast to be at 19.2%, maintaining its second position in the overall national automotive sales ranking.
According to national automaker, the X50 years, regained the top spot for B-segment SUVs despite growing competition from the market with 1,642 units sold in April.
Meanwhile, the S70 continues to lead the C-segment sedan sales with 1,635 units sold last month, resulting in cumulative sales of 7,463 units for 2024.
The Saga remains Proton’s best-selling model, recording sales of 5,031 units in April, with year-to-date sales up 8.8% to 23,278 units.
The X70 came in at 552 units, while the Persona and X90 recorded sales of 1,429 units and 312 units, respectively. Iriz added 424 units to its April sales volume, making the total sales to date1,958 units.
“The slowdown in automotive sales in April, where TIV shrank by 16.8% compared to March 2024, can be attributed to the long holiday period as OEMs, dealerships and other members of the local automotive ecosystem took time off to celebrate Hari Raya Aidilfitri,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.
Year to date, Proton export sales volume has surged 38.5% to 835 units as compared to 603 units registered in the same period last year.
Leading the export sales chart is the Saga with 427 units sold year-to-date, an increase of 16% from 368 units from the same period last year. The X50 came in second with 176 units sold while the S70 recorded 89 units in Brunei, its only export market.
A Proton S70 owner is facing stroke of bad luck as his newly purchased sedan was reported to have encountered a total of 73 issues despite being brand new.
In a post on the Proton S70 Malaysian Community (MYS70COM) group, Ku Azhar mentioned receiving a Space Grey S70 Flagship X on February 2, 2024. However, the car reportedly began facing issues the following day (February 3), after merely traveling 300 km.
Ku Azhar said he sent his car to the service center on February 5, where it remained for 15 days. He stated that the car was also sent to the Proton headquarters for a day and to the Proton factory in Tanjung Malim for 15 days.
It was revealed that 33 issues were pinpointed during the Tanjung Malim visit, and as of March 17, a total of 69 problems had been detected.
Ku Azhar highlighted that the latest count of issues reached 73, with 54 problems remaining unresolved at the time of the visit.
Here are some of the problems experienced by Ku Azhar’s S70 Flagship X:
Noisy steering rack/absorber
Excessive engine vibration (confirmed by Service Center, abnormal compared to other S70s, vibrating after being returned by Proton Tanjung Malim)
AEB suddenly brakes when taking corners
IHU lagging, unable to change mode/do anything on the screen
Loud brake pad noises: Proton Tanjung Malim replaced brake pads and discs due to overheating spots.
Loud bubbling noise from AC: Proton Tanjung Malim replaced o-ring, piping, condenser, and topped up coolant tank to maximum
Loud knocking sound every time compressor starts running
Low gear makes very loud noise compared to test-driven S70 – confirmed by Service Center, borrowed test drive unit for comparison.
Powertrain missing next service mileage while at Proton Tanjung Malim, odometer not working but next service mileage shows 776 km left – HQ instructed to have service at 10,000 km at 9,400 km, with owner covering costs to avoid warranty issues later.
Car difficult to start, remote start also not functioning. No response from HQ/SC in when stranded at R&R.
Auto-hold gear not engaging even after pressing brake and stopping, car still moves forward, green P symbol did not come on
Additionally, he mentioned his car also suffered from exterior and interior cosmetic issues due to improper installation after returning from Proton Tanjung Malim.
These included stone chip marks on bumpers and hood, and scratch marks on the dashboard. He even claimed there were shoe prints on the rear seats.
According Ku Azhar his last meeting with CRM on March 18 at the Proton Center of Excellence (COE) in Shah Alam. He explained that the rectification plan, initially scheduled for the following week, was postponed to April 15, 2024, due to the promised replacement car not being available yet.
He claimed that the date was further pushed to April 16 as the contact person was on leave on April 15, 2024. In the meantime, Proton suggested continuing to use the car until the rectification is done.
PROTON has announced that the X90 has been launched in Bangladesh on February 29. This is the fourth export market for the automaker’s flagship SUV after Mauritius, South Africa, and Brunei.
Held in the capital city of Dhaka, the event was officiated over by H.E. Haznah Md. Hashim, High Commissioner of Malaysia to the People’s Republic of Bangladesh, Dr Li Chunrong, Chief Executive Officer of Proton and Romo Rouf Chowdhury, Group Managing Director, Rancon Holdings Limited, the exclusive distributor for Proton in Bangladesh.
Two variants of the X90, the six-seat Flagship and seven-seat Premium, are offered to buyers, and to date, 25 units have already been registered in less than two weeks following its unveiling.
In a statement, Proton states that there is optimism for its first New Energy Vehicle (NEV) to carve out a market niche prior to local assembly (CKD) operations starting later in the year.
“Proton is confident Rancon Holdings is the perfect partner for Proton to be successful in Bangladesh. They are already establishing a sales and after sales network and will invest in a manufacturing line to locally assemble Proton vehicles in the future,” said Dr. Li Chunrong.
“With more offerings in the pipeline, as well as our commitment to support all facets of the partnership, we aim to be a the top-3 brand in Bangladesh within three years,” he added.
A critical component to Proton achieving its lofty targets in Bangladesh will be the setting up of an assembly line. Aside from allowing its products to qualify for more favourable tax rates, a new plant also encourages the development of skilled local workers while energizing the vendor ecosystem through technology transfers.
Operations are targeted to begin as early as 2024, with strict production standards enforced to ensure the output matches the quality of vehicles built in Tanjong Malim.
“To ensure product quality in export markets that have local assembly are the same as the vehicles built in Malaysia, Proton is leaning on its experience of using the Volvo Global Quality Standard, which has been instrumental in improving the quality of our products,” said Dr. Li.
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