Tag Archives: PROTON

NEWS

2026 Proton X70 Sport Edition officially launched – limited to 600 units, priced at RM112,800

Proton has officially launched the 2026 Proton X70 Sport Edition (SE) for the Malaysian market with a selling price starting at RM112,800.

Production is limited to only 600 units.

Exclusive Features

The Proton X70 Sport Edition boasts several exclusive features, including:

  • Full body kit (front, side, and rear skirts)
  • 19-inch black alloy wheels
  • Exclusive Sport Edition emblem
  • Quartz Black color

The cabin is enhanced with red stitching on the steering wheel, seats, and armrest.

Additionally, it features an embroidered Sport Edition logo on the seats and a practical boot tray for everyday use.

Specifications Remain Unchanged

The X70 Sport Edition is based on the Premium variant and is equipped with features such as:

  • 12.3-inch infotainment system with wireless Apple CarPlay/Android Auto support
  • Level 2 ADAS with 13 safety features

The 1.5TD i-GT inline 4-cylinder engine delivers a power output of 181 PS at 5,500 rpm and torque of 290 Nm at 2,000-3,500 rpm, paired with a seven-speed DCT transmission.

NEWS

2026 Proton X70 Sport Edition: Limited to 600 units, bookings now open

Proton is set to launch yet another limited edition SUV model on April 16, namely the 2026 Proton X70 Sport Edition.

This new model will be showcased at selected dealerships this weekend.

Details of the X70 Sport Edition

Limited to 600 units, the X70 Sport Edition is offered based on the Premium variant and features an exclusive Quartz Black color.

Key details of this model include:

  • Special body kit (front, side, and rear skirts)
  • 19-inch black alloy wheels
  • Sport Edition emblem

Inside the cabin, the following features are available:

  • Sport Edition logo on the front seats
  • Red stitching accents on the seats, steering wheel, and front armrest
  • Cargo tray

An Important Model for the Proton Brand

According to Dato’ Ir Abdul Rashid Musa, Chief Executive Officer of Proton Edar, “The Proton X70 is an important model that has changed customer perception of the Proton brand.

“It marks the beginning of a new era for the company in terms of products, technology, and global collaboration.”

“The introduction of the X70 Sport Edition offers a more stylish and exclusive option for customers. It reflects the ongoing evolution of the X70 in line with market expectations,” he further explained.

NEWS

2026 Proton X90 officially launched in Malaysia – 3 variants, starting from RM99,800

It’s only March but Proton has already launched its fourth model of the year, the 2026 Proton X90.

Three variants are offered, with the following price tags:

  • Proton X90 Lite – RM99,800
  • Proton X90 Prime – RM109,800
  • Proton X90 Prime X – RM115,800

Proton X90 Now Features a New Engine

The most significant change is undoubtedly the powertrain, which replaces the mild hybrid system of the previous model.

The Proton X90 is now powered by a 1.5TD i-GT four-cylinder engine, delivering 181 PS and 290 Nm of torque, paired with a 7-speed DCT transmission.

According to Proton, the fuel consumption rate is approximately 6.9 liters per 100 km.

Minimal Changes to the Exterior

There are not many cosmetic changes made to the 2026 Proton X90.

The exterior of this three-row SUV features:

  • Full LED headlights along with LED daytime running lights (DRL)
  • 18-inch alloy wheels
  • Roof rails (with a load capacity of 75 kg)

The Prime and Prime X variants come with additional features such as automatic headlights, a Follow Me Home function, and rain-sensing wipers.

Interior Features

Standard equipment for the 2026 X90 cabin includes:

  • 12.3-inch infotainment screen
  • Wireless Apple CarPlay & Android Auto support
  • 3.5-inch display meter combination
  • Leatherette-wrapped steering wheel
  • Leatherette-wrapped seats
  • Dual-zone automatic climate control
  • 6-speaker audio system

The Prime variant adds features such as:

  • 10.3-inch digital cluster screen
  • 6-way power adjustable driver’s seat

Meanwhile, the Prime X (6-seater) boasts the following features:

  • Nappa leather-wrapped seats
  • 8-way power adjustable driver’s seat with lumbar support
  • 4-way power adjustable front passenger seat
  • Boss Switch
  • Second-row captain’s chairs
  • Ventilated seats (first and second rows)
  • Ergonomic headrests (first and second rows)

The cargo space measures 257 liters and can expand up to 2,050 liters when the second and third-row seats are folded down.

Safety Features

The 2026 Proton X90 is equipped with the following safety features:

  • 6 airbags
  • 4 rear parking sensors
  • Rearview camera
  • Walk Away Auto Lock

The Prime variant adds:

  • HD 360-degree camera with a 180-degree transparent view function
  • Tire Pressure Monitoring System (TPMS)
  • 2 front parking sensors

Finally, the Prime X variant includes a driving recorder (DVR) as an exclusive feature.

NEWS

Proton launches CNY campaign, offers grand prize of iPhone 17 Pro

Proton has launched its Chinese New Year 2026 campaign themed “Drive Towards Prosperity.”

This campaign runs for two months, from February 5 to April 6, offering 88 exciting prizes.

 

Participation

Participating is easy; customers simply need to purchase at least one unit of any of the following components:

  • Battery
  • Brake pads
  • Wiper blades

After that, participants must answer five simple questions and create a creative slogan related to Proton.

 

Grand Prize: iPhone 17 Pro

Lucky winners will take home an Apple iPhone 17 Pro valued at RM5,499.

The second prize is an Apple iPad Air (valued at RM2,799), followed by a Honor 400 Pro (valued at RM2,399) as the third prize.

NEWS

2026 Proton S70: Bookings open February 7, new engine with 181 PS, 290 Nm

Proton today announced that the 2026 Proton S70 sedan has officially arrived at 3S/4S showrooms across the country.

Bookings for the model will officially open starting February 7, with a booking fee of RM500.

 

Specifications

One of the major changes made to the S70 is the new 1.5-liter turbocharged inline 4-cylinder engine, which replaces the original 3-cylinder engine.

This new engine produces a power output of 181 PS and 290 Nm, paired with a 7-speed DCT gearbox.

The 0-100 km/h acceleration time is now just 7.5 seconds, with a fuel consumption rate of only 5.7 liters per 100 km.

In terms of exterior design, the S70 features revised headlights, daytime running lights (DRL), and 17-inch alloy wheels.

There is also an aerodynamic kit for a more stylish appearance.

The cabin is equipped with a 12.3-inch infotainment screen that now supports wireless Apple CarPlay and Android Auto.

The S70 comes with 13 Level 2 Advanced Driver Assistance System (ADAS) features, which include functions such as:

  • Autonomous Emergency Braking (AEB)
  • Lane Keeping Assistance (LKA)
  • Rear Traffic Cross Alert (RCTA)

Since its launch, the Proton S70 has sold over 38,000 units.

NEWS

Proton offers incentives up to RM4,000 for scrapping old cars

Proton has announced an incentive offer of up to RM4,000 for all its current models, in line with the Malaysian Government’s implementation of the Vehicle Replacement Grant Matching Program.

This program aims to reduce the number of old vehicles on the road and encourage the use of safer, more energy-efficient cars.

Through this initiative, customers who trade in their old cars will be eligible to receive incentives from PROTON, which will be matched by the Ministry of Transport for up to RM2,000.

For the Proton Saga and Proton e.MAS 5 models, PROTON offers incentives of up to RM1,000, and up to RM2,000 for the X50, X70, and e.MAS 7 models.

According to Dr. Li Chunrong, the Chief Executive Officer of Proton, “The incentives offered by Proton are a continuation of the Proton Xchange Program introduced in May 2025.”

He further stated that by the end of 2025, a total of 4,344 transactions had been recorded, involving the disbursement of approximately RM6.68 million to assist in the purchase of new vehicles.

EV, NEWS

2026 Proton e.MAS 7 CKD officially launched – priced at RM99,800

Pro-Net has announced the arrival of the Proton e.MAS 7 electric SUV in a locally assembled (CKD) version, with a starting price of RM99,800 after rebates.

Several new features have been added to both variants of the e.MAS 7, detailed as follows:

Prime Variant:

  • Addition of an electric tailgate.

Premium Variant:

  • Upgraded Advanced Driver Assistance System (ADAS), which includes features such as Forward Collision Traffic Alert (FCTA), Active Lane Change Assistance (ALCA), and Evasive Maneuver Assist (EMA).

Pro-Net also announced an additional benefits package, which includes:

  • Power Home: A 7 kW wall charger (valued at RM1,500)
  • Power Plus: A Vehicle-to-Load (V2L) adapter (valued at RM500)
  • Power Online: 5 years of unlimited internet data (valued at RM1,800)
  • Power Thru: Unlimited vehicle warranty for 6 years and an 8-year/160,000 km warranty on the battery and high-voltage components
  • Power Exchange: Exclusive trade-in rebate for Proton owners (valued at RM5,000)
NEWS

2026 Proton X70 now with i-GT 1.5 turbo engine – starting from RM99,800

Proton has officially launched the updated 2026 X70 SUV for the local market.

In terms of exterior design, the new X70 appears almost identical to what was offered two years ago.

However, the significant change is the replacement of the original 3-cylinder engine with a 4-cylinder i-GT 1.5-liter turbo engine.

This new engine delivers a power output of 181 PS at 5,500 rpm and a torque of 290 Nm at 2,000-3,500 rpm, paired with a 7-speed DCT transmission.

Proton claims that the fuel consumption rate is approximately 6.9 liters per 100 km, which is 5.5 percent more economical compared to the previous X70.

The NVH (Noise, Vibration, and Harshness) levels have improved by 4.5 percent, thanks to the use of a geared timing chain that is said to be 25.24 percent quieter than the standard timing chain.

Proton has also addressed the X70’s handling and comfort by enhancing the steering response and improving the ratio, followed by a retuned suspension.

Safety features included are six airbags, a Tire Pressure Monitoring System (TPMS), a 360-degree camera, and ADAS functions specific for Premium variant that encompass:

  • Autonomous Emergency Braking (AEB)
  • Forward Collision Warning (FCW)
  • Adaptive Cruise Control (ACC)
  • Intelligent Cruise Control (ICC)
  • Lane Departure Warning (LDW)
  • Lane Departure Prevention (LDP)
  • Lane Keeping Assist (LCC)
  • Lane Change Assist (LCA)
  • Door Open Warning (DOW)
  • High Beam Control (IHBC)
  • Traffic Sign Information (TSI)
  • Rear Collision Warning (RCW)
  • Rear Traffic Cross Alert (RTCA)

 

The cabin of the 2026 X70 still offers the same features as the previous model, such as a 12.3-inch infotainment screen, Apple CarPlay and Android Auto support, along with the “Hi Proton” voice command feature.

However, it is unfortunate that some previously available features, like Nappa leather upholstery and a panoramic sunroof have been removed.

The 2026 Proton X70 Premium variant continues to feature the original 19-inch wheel design, although the Continental UC6 tires have been replaced with Giti Comfort F50 tires (225/55R19).

The selling price (after RM7,000 rebate for the first 1,500 units, valid until March 31) starts from RM99,800 for the Executive variant to RM112,800 for the Premium variant.

NEWS

2026 Proton Saga officially launched in Malaysia – priced from RM37,990

Proton has officially announced the sales prices for the 2026 Proton Saga in the Malaysian market.

The following are the sale prices for each variant offered:

  • 1.5 Standard – RM37,990
  • 1.5 Executive – RM43,990
  • 1.5 Premium – RM48,990

The 2026 Proton Saga is powered by a 1.5-liter inline four-cylinder i-GT engine that produces 120 PS at 6,100 rpm and 150 Nm of torque at 4,000 rpm.

There are two transmission options available: a 4-speed automatic for the Standard and Executive variants, while the Premium variant features a CVT.

In terms of dimensions, the new Saga measures 4,390 mm in length, 1,690 mm in width, and 1,525 mm in height, with a wheelbase of 2,465 mm. The turning radius is a compact 5.2 meters.

The suspension system consists of MacPherson struts in the front, complemented by a torsion beam setup in the rear.

Exterior features include LED projector headlights, LED daytime running lights, 15-inch alloy wheels (14 inches for the Standard variant), electrically adjustable side mirrors, and a full-width LED rear light.

Inside the cabin, the Saga boasts a seven-inch instrument cluster display, a nine-inch infotainment screen, support for Apple CarPlay and Android Auto, four speakers (two for the Standard variant), leatherette seat upholstery (fabric for the lower two variants), and USB charging ports.

Safety features include six airbags, ABS, EBD, Brake Assist, Electronic Stability Control (ESC), Traction Control System (TCS), Hill Hold Assist (HHA), and various Advanced Driver Assistance Systems (ADAS) such as:

  • Autonomous Emergency Braking (AEB)
  • Forward Collision Warning (FCW)
  • Front Vehicle Start Alert (FDA)
  • Intelligent High Beam Control (IHBC)
  • Lane Departure Warning (LDW)
  • Lane Change Assist (LCA)
  • Rear Collision Warning (RCW)
  • Rear Cross Traffic Alert (RCTA)
  • Door Open Warning (DOW)
NEWS

2026 Proton Saga: Bookings now open, 3 variants, estimated prices from RM40,000

Proton has officially announced that bookings for the new Saga sedan model are now open.

The 2026 Proton Saga will be available in three variants: Standard, Executive, and Premium, with estimated selling prices ranging from RM40,000 to RM50,000.

Proton is also offering exclusive rewards for customers who make reservations before the official launch.

The first 20,000 buyers who place their reservations from November 10, 2025, until the official launch date and complete their registration by December 31, 2025, will be eligible for the following offers:

  • Free Service Package for 1 Year or up to 20,000 km (whichever comes first)
  • New Touch ‘n Go Saga Limited Edition Card

Details about the 2026 Proton Saga can be found through the following link:

4 things you need to know about the 2026 Proton Saga
NEWS

Proton Shah Alam Plant officially closed, operations moved to Tanjong Malim

After nearly four decades, Proton has officially closed its vehicle assembly plant in Shah Alam, marking the end of a glorious era in the history of the nation’s automotive industry.

The last unit of the Proton Saga was reported to roll off the production line on September 30, 2025.

Manufacturing operations have now been fully relocated to Tanjong Malim, where a total of 1,400 production staff have already moved.

A special celebration event was recently held at Proton Tanjong Malim to honor the 1,400 workers and was officiated by Ainol Azmil, Acting Deputy Chief Executive Officer, along with the senior management team of PROTON.

According to Ainol Azmil, “Today is a historic moment for PROTON as 1,400 colleagues from Shah Alam embark on a new journey in Tanjong Malim.

“With their experience and dedication, PROTON is now ready to step into the next phase, establishing this plant as the main hub for the new generation of PROTON vehicles,” he added.

Production of the Saga model will continue in Tanjong Malim along with the Persona model, the X series SUVs, and the S70 sedan at the high-tech manufacturing hub AHTV, which also houses Proton’s new energy vehicle (NEV) assembly plant.

The Tanjong Malim facility has an annual production capacity of 250,000 units and consists of five main production divisions: Engine and Transmission Machining, Pressing, Body Assembly, Painting, and Final Assembly.

The Proton Shah Alam plant has been in operation since 1985, covering an area of approximately 83.48 hectares with an investment of RM370 million.

In addition to housing a research and development (R&D) center, it is also equipped with comprehensive testing facilities, including a semi-high-speed test track.

Throughout its operational period, the plant has produced over 4 million units of vehicles, including the iconic models Saga, Wira, Perdana, and Exora.

NEWS

Proton offers basic Ihsan Madani service package, starting from RM145

Proton has launched the Ihsan Madani Service Campaign aimed at reducing vehicle ownership costs for the people of Malaysia.

Running from September 11 to November 11, this campaign is also supported by the Ministry of Domestic Trade and Cost of Living (KPDN) under the Malaysia Madani program.

Through this latest campaign, owners of the Proton Persona, Iriz, Exora, and Saga (PIES) can access packages at fixed promotional prices as follows:

  • Semi-Synthetic Package – RM145.00
  • Full Synthetic Package – RM198.00

In addition to savings of up to 30 percent, owners will also receive a complimentary 40-point safety inspection covering essential components such as brakes, battery, wipers, and other critical components at all authorized Proton service centers.

According to Ainol Azmil Abu Bakar, Acting Deputy Chief Executive Officer of Proton, “The Ihsan MADANI Service Campaign reflects PROTON’s efforts to facilitate vehicle ownership and provide peace of mind to the people of Malaysia.

“By supporting the aspirations of the Malaysia MADANI program, PROTON is committed not only to offering more affordable services but also to emphasizing safety and responsibility on the road. This initiative demonstrates PROTON’s commitment to safeguarding customer interests while supporting national mobility development.”

EV, NEWS

PMX inaugurates Proton’s EV factory in Tanjung Malim; CKD e.MAS 7 commences

Proton has officially launched its electric vehicle (EV) production facility located in the Automotive High Technology Valley (AHTV) of Tanjung Malim.

The launch ceremony was officiated by Malaysia’s Prime Minister, YAB Dato’ Seri Anwar Ibrahim, and was also attended by the Chief Minister of Perak, Dato’ Seri Saarani Mohamad; the Minister of Transport, Anthony Loke Siew Fook; and the Minister of Investment, Trade, and Industry, Tengku Zafrul Tengku Abdul Aziz.

With operations commencing this month, the EV factory will serve as an assembly site for various models from the Global Modular Architecture (GMA) platform.

The first model to be assembled at this factory will be the Proton e.MAS 7 electric SUV, followed by the Proton e.MAS 5 in due course.

Initially, the factory will have a production capacity of up to 20,000 units per year, with the ability to scale up to 45,000 units per year depending on domestic and international demand.

This factory is also expected to generate over 200 job opportunities for the local community.

EV, NEWS

Proton’s EV factory to start production this September, creating 200 job opportunities

Proton’s electric vehicle (EV) manufacturing plant in Tanjung Malim is nearing completion and is set to begin operations this September.

Within six months of the groundbreaking ceremony held in February, the construction of this facility has reached 90.4%, with equipment installation at 83.5%, resulting in an overall project progress of 86.9%.

The factory will be used for assembling various models from the Global Modular Architecture (GMA) platform, starting with the Proton e.MAS 7, followed by the e.MAS 5.

With an initial production capacity of 20,000 units per year, the facility can expand to accommodate up to 45,000 units in line with the growth of domestic and international demand.

To facilitate this, each production line can be enhanced with several stations featuring a modular testing line capable of supporting platform variations or the production of multiple model types.

Logistics, utilities, storage systems, and digital traceability tools have also been optimized to support scaling for various models for both local and export markets.

Unlike the existing factory, this EV production facility has a new layout specifically designed for battery assembly, high-voltage safety measures, and electrical testing processes.

Proton is also training 30 non-executive workers with Malaysian Skills Certificate (SKM) and diploma backgrounds before the full-scale production begins this September.

This EV factory is expected to generate over 200 new job opportunities for the local community, particularly in the fields of EV industrialization and technical services.

Additionally, Proton is collaborating strategically with Politeknik Sultan Azlan Shah (PSAS) to strengthen local talent, where Proton contributes technical syllabus input and supports internship initiatives.

Geely, as Proton’s partner, provides technical guidance on the production systems, assists in equipment selection, and positions experts to support installation and trial testing.

Furthermore, Geely facilitates overseas training for Proton staff to ensure the new facility meets global EV manufacturing standards.

According to Wan Yousry bin Mohamed, Chief Manufacturing Engineer at PROTON, “This factory represents PROTON’s transformation and our unwavering commitment to a sustainable, high-tech future.

“We are also laying the groundwork for Malaysia’s leadership in the regional EV landscape by strategically expanding our EV offerings into new international markets. This is a monumental step for both the company and the country, and we are excited to see the first Malaysian-made EV roll off the production line and onto our roads,” he added.

NEWS

Proton and RCM join forces to clean up Morib Beach

Proton has partnered with Reef Check Malaysia (RCM) to launch a beach cleanup campaign at Morib Beach as part of its corporate social responsibility (CSR) initiative.

This effort marks the second consecutive year Proton has returned to the renowned coastal area, known for its valuable marine and mangrove ecosystems.

The latest campaign brought together 157 volunteers, including Proton staff, vendors, dealers, and bank representatives.

The main focus was on areas popular with visitors, where a total of 468.27 kg of waste was successfully collected, including cans/metal, plastic, and glass.

The cleanup activities also removed plastic straws and cigarette butts, both of which have a significant impact on the natural beauty of the beach.

In addition to improving the quality of the beach, this activity raises awareness about the importance of coastal preservation and the role of mangrove ecosystems in environmental conservation.

It also provides participants with insights into personal actions they can take to reduce waste.

Ainol Azmil, Acting Deputy Chief Executive Officer of Proton, stated, “This collaboration at Morib Beach truly reflects Proton’s spirit.

“By participating in community work, we are not only contributing to a healthier environment but also strengthening our spirit of cooperation and responsibility. In moments like these, our core values—Teamwork, Achiever, Respect, and Integrity (TARI)—come to life.”

EV, NEWS

Proton launches Jelajah MISI 5 to promote the e.MAS 5 EV

Proton New Energy Technology (Pro-NET) has announced the Jelajah MISI 5 tour across the country, which will take place from August to October 2025.

The MISI 5 tour aims to introduce the second EV model from Proton, the e.MAS 5, which is set to be launched soon.

Below is the schedule of locations starting from August 9 to August 17 in the Klang Valley:

  • August 9: SG Car (Shah Alam), Wheelcorp (Setia Alam), EON (Glenmarie), and AJG (Puchong)
  • August 10: AJG (Sri Kembangan), Jawira (Balakong), ProAuto (Kajang), and Jewel Sonic (Putrajaya)
  • August 16: Able Mobility (Cheras), MBF EV (Jalan Tun Razak), Cahaya (Segambut), and Igreen (Setapak)
  • August 17: Pantai Bharu (Rawang), EON (Damansara), Regal Motor (Petaling Jaya), and Peringgit (Jalan Klang Lama)

 

Following this, the MISI 5 tour will head north from August 21 to 25, followed by the East Coast (Pahang, Terengganu, Kelantan) from September 4 to 8, Johor from September 13 to 15, Negeri Sembilan and Melaka from September 20 to 21, Sarawak from September 25 to 28, and finally Sabah from October 3 to 5.

Through this tour, the public will have the opportunity to get a closer look at the e.MAS 5, as well as learn how this second Proton EV can be adapted to the lifestyle of the Malaysian people.

NEWS

Proton establishes export company to expand global footprint

Proton Holdings Berhad has announced the establishment of its wholly-owned subsidiary, Proton International Corporation Sdn Bhd (PICSB), to spearhead efforts in expanding its international market presence.

Enmund Lim Meng, the former Director of Proton’s International Sales Division, has been appointed as the Chief Executive Officer of the new company.

PICSB will be responsible for expanding Proton’s export markets, with an aim to grow into global southern countries while overseeing and developing sales and marketing efforts in existing markets.

For the entirety of 2025, PICSB aims to achieve export sales reaching 6,000 units, with a target to exceed ten times that number by 2030.

Currently, Proton has exported 20,169 vehicles to 19 countries, including South Africa, Angola, Bangladesh, Bermuda, Brunei, Fiji, Ghana, Iraq, Kenya, Mauritius, Egypt, Mozambique, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, and Trinidad & Tobago.

The top three Proton models in terms of export units since 2020 are the Proton Saga (10,998 units), Proton X50 (3,968 units), and Proton X70 (3,316 units).

The warm reception for the Proton e.MAS 7 has propelled its sales figures, making it the third highest-selling model in exports this year.

Since the commencement of export activities to Nepal and Trinidad & Tobago, a total of 233 units have been shipped as of December 2024.

This model has maintained strong sales, with 916 units sold in May alone for both domestic and international markets, bringing the year-to-date (YTD) total sales to 3,632 units.

In a brief historical note, Proton began exporting to the Bangladeshi market in 1986, a year after its first car was launched.

By 1992, Proton had become the fastest-growing new car franchise in the UK, with annual sales reaching 15,000 units.

By the early 2000s, Proton models were present in 64 countries worldwide.

NEWS

Proton records sales of 11,069 units in June 2025

In June 2025, Proton reported total sales of 11,069 units, bringing its year-to-date (YTD) sales figure to 72,156 units.

This positions Proton as the second-largest brand in the industry, despite a 21 percent decline in total industry volume (TIV) to 53,500 units compared to 68,007 units in May.

Proton’s market share for June is estimated at 20.7 percent, reflecting an increase of 1.1 percent compared to the previous month and up 1.2 percent from the YTD figure of 19.5 percent.

According to Proton, the decline in automotive sales in June was influenced by external factors such as increased tensions in the Middle East and the expansion of the Sales and Service Tax (SST), which negatively affected buyer sentiment.

So far, the Proton Saga continues to top the chart as Proton’s best-selling car with 5,206 units sold, followed by the Proton X50 (1,657 units), Proton S70 (1,402 units), Proton Persona (1,171 units), Proton X70 (533 units), Proton Iriz (288 units), and Proton X90 (174 units).

Meanwhile, the only EV model, the Proton e.MAS 7, concluded the first half of 2025 with 4,253 units sold in the domestic and export markets, achieving a 24 percent market share.

Proton’s vehicle exports surged by 56.8 percent to 414 units in June 2025 compared to June 2024, resulting in a total export figure for the first half of the year that increased by 39.9 percent to 2,250 units.

Proton anticipates that these figures will continue to rise as the Proton e.MAS 7 model is introduced in more countries in the future.

Returning to the local market, Proton is expected to launch the facelifted X50 model this July, featuring changes in design, engine specifications, and enhancements to the ADAS 2.0 system.

NEWS

2025 Proton X50 facelift: What you need to know

Proton has announced a comprehensive update for the B-segment SUV model, the 2025 X50.

Unlike its predecessors, the heavily facelifted X50 now features a distinctly different appearance on the exterior, a revamped cockpit, and, notably, a more powerful engine offering.

Here are some key details about the 2025 X50 facelift:

 

1. Engine

Say goodbye to the three-cylinder engine; the X50 facelift now comes equipped with a 1.5-liter inline four-cylinder turbo engine.

It delivers a power output of 181 PS and 290 Nm, transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).

The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, all while offering 4.7 percent improved fuel efficiency.

 

2. Stylish Exterior

The Proton X50 facelift boasts a refreshed front and rear design with new headlight units, taillights, bumpers, spoilers, and a new set of 18-inch alloy wheels.

Four existing colors are available (Snow White, Passion Red, Jet Grey, and Armour Silver), along with a new color option: Teal Bayou Green.

 

3. More Elegant Cabin

In the cabin, the dashboard layout has been completely redesigned, featuring a smaller cluster screen and a 14.6-inch infotainment screen that now supports Apple CarPlay and Android Auto as standard.

The center area is more spacious and includes a wireless charging slot for smart devices, as the gear shift lever has been relocated to the steering column.

Additional features include ambient lighting with 72 color options, a central console with under-storage space, and voice commands now supporting the Malay language.

 

4. Enhanced ADAS

The safety features of the Proton X50 have been upgraded with an improved Level 2 Advanced Driver Assistance System (ADAS) that includes the following functions:

  • Rear Side Radar System (RSRS)
  • Automatic Parking Assistance (APA) with a 360-degree HD camera
  • 180-degree under-vehicle transparent display

More details will be announced in the near future.

NEWS

New Proton models to be equipped with locally-made high-tech components

Proton recently signed four joint venture agreements as well as two technical agreements with local vendors and global suppliers for Geely’s products.

This new collaboration aims to strengthen the company’s local supply chain and enhance the capabilities of local vendors.

It also aims to accelerate the localization of key components for Proton models in the internal combustion engine (ICE) and electric vehicle (EV) segments.

Among the key components involved are as follows:

  • ADAS (Advanced Driver Assistance Systems) for model AMA01 (Delloyd Technology Bhd & Imotion Automotive Technology (Suzhou) Co. Ltd)
  • Brake systems for model AMA01 and Series X (PEPS JV (M) Sdn Bhd & Liuzhou Sanly Autoparts Co. Ltd)
  • Lighting systems (JHM Consolidation Bhd & Jiangsu Dekai Auto Parts Co. Ltd)
  • HVAC (Heating, Ventilation, and Air Conditioning) systems (Trillion Speed (M) Sdn Bhd & Shanghai Yinlun Heat Exchange Systems Co. Ltd)

Additionally, a technical agreement has been finalized between SHJ Interia Sdn Bhd and Changcun Fawsn Automotive Trim Co. Ltd to develop and transfer new manufacturing technologies for interior components, particularly roof linings.

The second technical agreement involves Xenso Electronics Sdn Bhd and Freetech Intelligent Systems Co. Ltd, aimed at developing advanced driver assistance systems (ADAS), specifically for blind spot monitoring and lane change assistance functions.

“With high-tech components becoming increasingly important in our models, it is essential for PROTON to bring the development and production of these components into the local ecosystem. This is not only for cost reduction but also to enhance the capabilities of our R&D team and vendors.

These joint venture and technical agreements reflect our long-term commitment to manufacturing vehicles in Malaysia while making the country an automotive hub by contributing to the realization of the Automotive High Tech Valley (AHTV) led by the company’s shareholders,” said Wang Huaibing, Chief Procurement Officer of PROTON.