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2025 Proton X50: Differences between the Executive, Premium, and Flagship variants

Proton has officially opened bookings for the facelifted model of its B-segment SUV, the 2025 X50.

The first 10,000 customers will receive an exclusive offer that includes a cash rebate of RM1,000, a limited edition Touch ‘n Go card, as well as a “Gempak” offer to be announced during its official launch.

At this time, Proton has yet to disclose the sales price of the X50 2025, but it is reported that there are three main variants: Executive, Premium, and Flagship.

As standard, all three variants are powered by a 1.5-liter turbocharged inline-four engine that generates 181 PS at 5,500 rpm and 290 Nm of torque at 2,000-3,500 rpm.

This power is transmitted to the front wheels through a seven-speed dual-clutch transmission (DCT).

The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, and it is said to be 4.7% more fuel-efficient compared to the previous model.

Here are the new details for each variant:

X50 Executive

  • New LED headlights with daytime running lights
  • New LED taillights
  • New front grille
  • New 17-inch alloy wheels
  • New dashboard
  • Center console with a storage space of 10 liters
  • 14.6-inch infotainment screen and 8.88-inch cluster screen
  • Hi Proton voice command support in Malay
  • Apple CarPlay and Android Auto support
  • Fabric seats
  • Six speakers
  • Automatic climate control with N95 cabin filter
  • Six airbags
  • Rearview camera
  • Lane Change Assist (LCA), Rear Collision Warning (RCW), Rear Cross Traffic Alert (RCTA), Door Opening Warning (DOW)

X50 Premium (features additional to the above)

  • 18-inch alloy wheels
  • Powered tailgate
  • Roof rails
  • Red brake calipers
  • 72-color ambient lighting system
  • Leatherette upholstered seats
  • HD 360-degree camera + 180-degree transparent display
  • Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Adaptive Cruise Control (ACC), Intelligent Cruise Control (ICC), Lane Departure Warning and Prevention (LDW & LDP), Lane Centering Control (LCC), Traffic Sign Information (TSI), High Beam Assist (IHBC), and Tire Pressure Monitoring System (TPMS)

X50 Flagship (features additional to the above)

  • Sporty roof spoiler
  • Two-tone exterior finish
  • Gloss black finish on side mirrors
  • Semi-transparent sun visor
  • Wireless charging slot
  • Panoramic glass roof
  • Two-tone interior finish
  • Auto Park Assist (APA)

Five colors are offered for the Proton X50: Snow White, Passion Red, Jet Grey, Armour Silver, and the new Teal Bayou Green.

According to Proton, the X50 2025 model features approximately 245 new components, with a development period that took about 412,000 hours and has undergone road testing over a distance of 4.3 million km.

Proton X50 Premium

 

Proton X50 Flagship

NEWS

2025 Proton X50 facelift: What you need to know

Proton has announced a comprehensive update for the B-segment SUV model, the 2025 X50.

Unlike its predecessors, the heavily facelifted X50 now features a distinctly different appearance on the exterior, a revamped cockpit, and, notably, a more powerful engine offering.

Here are some key details about the 2025 X50 facelift:

 

1. Engine

Say goodbye to the three-cylinder engine; the X50 facelift now comes equipped with a 1.5-liter inline four-cylinder turbo engine.

It delivers a power output of 181 PS and 290 Nm, transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).

The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, all while offering 4.7 percent improved fuel efficiency.

 

2. Stylish Exterior

The Proton X50 facelift boasts a refreshed front and rear design with new headlight units, taillights, bumpers, spoilers, and a new set of 18-inch alloy wheels.

Four existing colors are available (Snow White, Passion Red, Jet Grey, and Armour Silver), along with a new color option: Teal Bayou Green.

 

3. More Elegant Cabin

In the cabin, the dashboard layout has been completely redesigned, featuring a smaller cluster screen and a 14.6-inch infotainment screen that now supports Apple CarPlay and Android Auto as standard.

The center area is more spacious and includes a wireless charging slot for smart devices, as the gear shift lever has been relocated to the steering column.

Additional features include ambient lighting with 72 color options, a central console with under-storage space, and voice commands now supporting the Malay language.

 

4. Enhanced ADAS

The safety features of the Proton X50 have been upgraded with an improved Level 2 Advanced Driver Assistance System (ADAS) that includes the following functions:

  • Rear Side Radar System (RSRS)
  • Automatic Parking Assistance (APA) with a 360-degree HD camera
  • 180-degree under-vehicle transparent display

More details will be announced in the near future.

NEWS

New Proton models to be equipped with locally-made high-tech components

Proton recently signed four joint venture agreements as well as two technical agreements with local vendors and global suppliers for Geely’s products.

This new collaboration aims to strengthen the company’s local supply chain and enhance the capabilities of local vendors.

It also aims to accelerate the localization of key components for Proton models in the internal combustion engine (ICE) and electric vehicle (EV) segments.

Among the key components involved are as follows:

  • ADAS (Advanced Driver Assistance Systems) for model AMA01 (Delloyd Technology Bhd & Imotion Automotive Technology (Suzhou) Co. Ltd)
  • Brake systems for model AMA01 and Series X (PEPS JV (M) Sdn Bhd & Liuzhou Sanly Autoparts Co. Ltd)
  • Lighting systems (JHM Consolidation Bhd & Jiangsu Dekai Auto Parts Co. Ltd)
  • HVAC (Heating, Ventilation, and Air Conditioning) systems (Trillion Speed (M) Sdn Bhd & Shanghai Yinlun Heat Exchange Systems Co. Ltd)

Additionally, a technical agreement has been finalized between SHJ Interia Sdn Bhd and Changcun Fawsn Automotive Trim Co. Ltd to develop and transfer new manufacturing technologies for interior components, particularly roof linings.

The second technical agreement involves Xenso Electronics Sdn Bhd and Freetech Intelligent Systems Co. Ltd, aimed at developing advanced driver assistance systems (ADAS), specifically for blind spot monitoring and lane change assistance functions.

“With high-tech components becoming increasingly important in our models, it is essential for PROTON to bring the development and production of these components into the local ecosystem. This is not only for cost reduction but also to enhance the capabilities of our R&D team and vendors.

These joint venture and technical agreements reflect our long-term commitment to manufacturing vehicles in Malaysia while making the country an automotive hub by contributing to the realization of the Automotive High Tech Valley (AHTV) led by the company’s shareholders,” said Wang Huaibing, Chief Procurement Officer of PROTON.

NEWS

Proton offers more car model options for Grab drivers

Proton continues to expand its strategic partnership with Grab Malaysia by introducing more car model options to meet the needs of drivers on this e-hailing platform.

This collaboration follows the success of the previous campaign, “Saga Power Up for Grab Driver-Partners,” which was launched in November 2024.

Apart from the Proton Saga, Grab driver partners can choose to acquire the Proton S70 sedan and the premium model range of the X Series (Proton X50, Proton X70, and Proton X90), tailored under the GrabCar Plus and GrabCar (6-seater) categories.

This collaboration also offers attractive incentives, such as cash rebates of up to RM13,000, as well as a 5 percent service discount for the first two years or up to 40,000 km.

It also provides petrol support worth RM500 to ease initial ownership operating costs.

Ong Chee Wooi, Deputy Sales Director of Proton EDAR, stated, “This strengthened collaboration with Grab Malaysia is an important step in reinforcing the e-hailing sector. PROTON is pleased to offer the S70 model and the premium X series to Grab driver partners.

“For gig workers, this comprehensive program not only provides exclusive advantages but also guarantees reliability and affordable maintenance – crucial factors for those who use their vehicles as the primary tool for earning a living.”

Rashid Shukor, Director of Country Operations and Mobility at Grab Malaysia, said, “We are pleased to strengthen our collaboration with PROTON, which reflects our ongoing commitment to providing flexible opportunities for Malaysians.

“This initiative has made it easier for our driver partners to acquire vehicles, enabling them to generate income and support their families while meeting the growing demand from passengers.

“With the expansion of this collaboration – including the S70 model and the premium X series – driver partners now have the opportunity to enhance their driving experience, upgrade their vehicles, and meet the diverse needs of customers. We hope to continue moving forward together in building a future that is more inclusive and full of opportunities for all.”

 

EV, NEWS

Proton launches e.MAS 7 in Trinidad and Tobago

Proton has officially launched its first electric vehicle, the e.MAS 7, in the export market of Port of Spain, the capital of Trinidad and Tobago, distributed by ANSA Motors.

This country marks the second international market for the Proton e.MAS 7, just three months after its inaugural launch in Nepal.

ANSA Motors has been the official dealer for Proton vehicles in Trinidad and Tobago since 2013.

Coinciding with this launch, ANSA Motors has also opened a new electric vehicle showroom located in The City of Grand Bazaar.

The state-of-the-art facility is expected to provide a comprehensive experience for customers to explore, understand, and receive specialized support for Proton’s electric vehicle models.

The Proton e.MAS 7 is available in a Premium specification, featuring an electric motor with a power output of 214 hp and 320 Nm of torque, along with a 60.22 kWh Aegis Short Blade battery pack, allowing for a driving range of up to 410 km (WLTP data).

Since entering this market last year, Proton has successfully sold a total of 481 units of cars, including 271 units of the Proton X50, 141 units of the Proton X90, and 44 units of the Proton Saga.

According to Edmund Lim Meng Thong, Director of International Sales Division at Proton, “The journey of Proton with the e.MAS 7 into the Trinidad market is a significant milestone for Proton and reflects our commitment to lead the acceptance of electric vehicles in the country.”

Among the new export markets Proton is expected to enter by the end of this year are Mauritius and Singapore.

NEWS

Proton appoints Ainol Azmil as acting deputy CEO, succeeding Roslan Abdullah

Proton has announced the appointment of Ainol Azmil as Acting Deputy Chief Executive Officer, taking over the role from Roslan Abdullah.

Ainol Azmil will report to Dr. Li Chunrong (Chief Executive Officer of Proton) and will continue to manage his existing portfolio in Corporate Strategy and Group Technical Procurement.

According to Dr. Li Chunrong, “Proton welcomes Ainol Azmil as Acting Deputy Chief Executive Officer and is confident in his ability to assume this temporary position.”

“At the same time, Proton wishes to express its highest appreciation to Roslan Abdullah for his contributions to the company and wishes him success in his future endeavors.”

Roslan Abdullah served as Deputy Chief Executive Officer for five years, during which he helped strengthen Proton’s position in Malaysia and facilitated the company’s entry into the EV market through the Proton e.MAS 7 model.

NEWS

Proton offers Continental tire installation services at selected 3S/4Ss, prices starting from RM211

Proton has announced a strategic partnership with Continental Malaysia to further enhance the customer ownership experience nationwide.

Through this new collaboration, Proton will introduce integrated tire services at selected service centers across the country, where customers can purchase Continental tires at more competitive prices.

By the end of this year, Proton aims for at least 60 branches to provide this service, making it easier for customers to access complete maintenance packages under one roof.

In addition to competitively priced packages starting from RM211, there is also a Total Confidence Plan (TCP) protection package offered by Continental Malaysia.

This includes a one-year road damage guarantee and a complimentary one-for-one tire replacement for unforeseen cases.

Installment financing options are also available.

According to Roslan Abdullah, CEO of Proton Edar, “The introduction of the tire change service is the next step in our efforts to transform 3S/4S centers into a complete one-stop solution.

“This reflects our commitment to strengthening Proton’s image as the preferred automotive brand for Malaysians,” he elaborated.

Proton currently operates more than 173 service centers and 73 body and paint centers nationwide.

EV, NEWS

Proton delivers 2,716 e.MAS 7 in the first four months of 2025

In the first four months of 2025, Pro-Net successfully delivered 2,716 units of the Proton e.MAS 7 to customers in Malaysia and export markets.

This means that, on average, one Proton e.MAS 7 is sold every hour!

In April 2025 alone, Proton recorded sales of 863 units of the e.MAS 7 for both the local and export markets, further solidifying its position as the leader in the EV segment.

The market share stands at 26 percent for four consecutive months.

To facilitate ownership, Pro-Net continues to expand its charging network, with the Integrated Direct Charging Map now featuring over 2,500 charging points.

e.MAS 7 owners living in condominiums and apartments need not worry, as more than 1,000 charging points are available at 397 residential locations.

Additionally, e.MAS 7 owners can send their vehicles for regular maintenance services at 24 3S centers, supported by 10 Body and Paint centers.

According to Zhang Qiang, CEO of Pro-Net, “In line with the rapid growth of EVs, we are also actively improving our services so that every e.MAS 7 owner can enjoy a smoother, more enjoyable, and environmentally friendly vehicle ownership experience.”

As standard, the Proton e.MAS 7 is powered by a front-wheel-drive electric motor generating 218 PS and 320 Nm of torque, allowing for acceleration from 0 to 100 km/h in just 6.9 seconds.

There are two battery pack options available: a 49.52 kWh pack providing a range of 345 km, or a 60.22 kWh pack with a range of up to 410 km.

For the Malaysian market, the Proton e.MAS 7 is priced starting at RM105,800 for the Prime variant, and RM119,800 for the Premium variant.

NEWS

Proton Xchange Programme offers RM2,000 incentive for trading in old cars for new models

Proton today launched the Proton Xchange programme, encouraging owners of old vehicles to trade them in for new Proton models, regardless of their brand.

This initiative aligns with the government’s efforts to enhance road safety and promote greener mobility.

With a budget of RM4.8 million, Proton will collaborate with Car Medic Sdn Bhd, an approved automotive treatment facility (AATF), to devise a comprehensive solution that offers incentives to participants while ensuring the safe disposal of old vehicles.

For each old vehicle disposed of, owners will receive an incentive valued at RM2,000, which can be used towards the purchase of any new Proton model, including the Proton e.MAS 7 EV.

The requirements to participate in the Proton Xchange programme are as follows:

  • Open to all types of vehicles, including sedans, MPVs, vans, 4x4s, trucks, and buses
  • The vehicle must be at least 15 years old and in a condition that is no longer safe for use
  • Must include a Vehicle Ownership Certificate (VOC) and form JPJK1KD
  • Owners must also obtain a Certificate of Destruction (COD) from Car Medic

The Proton Xchange programme will run until the end of this year, with only 2,400 slots available.

Speaking at the event, Malaysia’s Minister of Transport, YB Anthony Loke Siew Fook, stated, “The Ministry of Transport supports the Xchange program initiative and encourages more original equipment manufacturers (OEMs) to follow PROTON’s lead by looking beyond just sales targets and profits.”

“As the first automotive company in the country, PROTON is once again becoming a change agent in the automotive industry and setting a good example. No other automotive brand has a program with the same depth and scope, and this will significantly reduce their carbon footprint,” he explained.

Proton’s Chief Executive Officer, Dr. Li Chunrong, said, “The PROTON Xchange programme marks an important step towards safer and greener automotive practices in Malaysia, showcasing PROTON’s commitment to its customers and the nation.

“We also hope this initiative encourages the replacement of old vehicles with new cars equipped with modern safety features, thereby reducing road risks.”

During his speech, Anthony Loke also announced a surprise: every new Proton vehicle registered through this programme will get one year free road tax.

EV, NEWS

Proton e.MAS 7 debuts in Singapore with prices starting from RM565k

After more than a decade, Proton has made its long-awaited return to the neighboring market of Singapore with the launch of the Proton e.MAS 7 electric vehicle (EV), managed by the new distributor VINCAR Group.

This best-selling EV in Malaysia was officially launched at The Car Expo 2025, which recently took place.

According to Proton’s Chief Executive Officer, Dr. Li Chunrong, “The launch of the Proton e.MAS 7 in Singapore marks an important step in expanding our international market, as well as our commitment to introducing high-quality and advanced EVs to this region.”

“We are confident that the e.MAS 7, with its attractive features and suitability for urban environments, will receive a positive response from Singaporean drivers who are increasingly prioritizing electric mobility,” he explained.

Proton’s return to Singapore aligns with the country’s rapid transition towards green mobility.

The Singapore EV market is reported to have seen a consistent increase from 12 percent in 2022 to 18 percent in 2023, with a target of reaching 55 percent by 2027.

The Singaporean government also aims to provide up to 12,000 EV charging points in 2,000 Housing and Development Board (HDB) parking areas by the end of this year, and 60,000 by 2030.

In Singapore, the Proton e.MAS 7 is offered in six attractive color options, including the new color Moyu Black.

Based on the supplied images, the Proton e.MAS 7 for this market resembles the Prime variant sold in Malaysia, featuring 18-inch wheels (compared to the 19-inch wheels for the Premium variant).

Other features include a 15.4-inch touchscreen, Flyme Auto audio system, and full LED lighting.

The Proton e.MAS 7 is priced starting from S$173,988 (approximately RM565,429).

EV, NEWS

Proton e.MAS 7 to serve as patrol car at Northport

Proton New Energy Technology Sdn Bhd (Pro-Net) recently delivered three Proton e.MAS 7 electric SUVs to the management of Northport (Malaysia) Sdn Bhd for use by its auxiliary police force.

This achievement marks Northport as the first port operator in the country to utilize the e.MAS 7 in its fleet management, reinforcing its commitment to corporate ESG initiatives and sustainable transportation solutions.

The use of the Proton e.MAS 7 electric SUV will not only reduce fuel consumption, carbon emissions, and noise pollution, but its quiet and smooth ride will also make patrol operations more comfortable and reduce officer fatigue.

According to Zhang Qiang, CEO of Pro-Net, “We are delighted to be working with Northport, an organization that exemplifies sustainability.”

“Its use in Northport’s operations proves that electric vehicles are not just a vision of the future, but a solution that can be adopted today.”

Fakhrul Azhar Tajudin, CEO of Northport, said, “At Northport, we are committed to practicing a sustainable approach and supporting clean energy solutions.”

“As a port that is proud of its Malaysian identity, the selection of the Proton brand also reflects our support for local innovation and national industry development. With its balance of performance, safety and technology, the Proton e.MAS 7 is a suitable choice to meet the demanding operational needs of the port.”

EV, NEWS

Proton e.MAS 7 remains as best-selling EV in Malaysia

In March, Pro-Net, a subsidiary of Proton, successfully sold 797 units of the Proton e.MAS 7 electric SUV.

This brings the total deliveries of the e.MAS 7 to 1,853 units for the first quarter (Q1) of 2025, contributing to a market share of 30 percent thus far this year, making it the number one EV in Malaysia.

According to Zhang Qiang, the CEO of Pro-Net, “We would like to extend our gratitude to customers for their unwavering support and confidence in the Proton e.MAS 7, as well as their trust in us to provide an ecosystem that allows them to enjoy an electric driving experience.”

“This achievement will motivate us to continuously improve in offering high-quality products and provide a better ownership experience for our customers,” he stated.

For the Malaysian market, the Proton e.MAS 7 is available in two variants, the Prime priced at RM105,800 and the Premium priced at RM119,800, applicable for the first 6,000 bookings.

To facilitate users, Proton has established 75 DC charging points with up to 120 kW at several dealerships.

Additionally, owners can access over 90 percent of existing charging points in Malaysia operated by Gentari, JomCharge, chargEV, DC Handal, Chargesini, Carput Zap, RExharge, and Charge+, along with a live integrated charging map through the Proton e.MAS app.

Zhang Qiang further remarked, “Our goal is not just to sell cars; we aim to develop a complete ecosystem that involves not only 36 dealerships but also the entire EV charging infrastructure in Malaysia.

“We are also working closely with charging point operators (CPOs) to facilitate easier EV ownership as we want our customers to transition smoothly from ICE to EV.”

NEWS

Proton donates RM250k, offers free car inspections for Putra Heights incident victims

The automotive company Proton has announced a comprehensive support initiative for residents and victims of the gas pipeline fire incident in Putra Heights that occurred on the morning of April 1.

A total of RM250,000 has been allocated to address the immediate needs of residents who have lost their homes, including those placed in several temporary evacuation centers (PPS).

Proton has also established six service centers in the nearby area to offer a thorough free vehicle assessment program, in addition to assisting with insurance claims for all Proton brand vehicles affected by the unfortunate incident.

This service aims to assess the extent of damage in detail and provide owners with a clear pathway for the repair and recovery of affected vehicles.

Affected Proton owners can obtain a comprehensive assessment free of charge at the following six Proton service centers:

For more information, please contact Proton’s 24-hour customer service line at 1-800-88-8398 or via WhatsApp at 012-219 5426.

EV, NEWS

Proton e.MAS7 convoy covers 9,000 km across 9 ASEAN countries for 2025 Malaysia Autoshow

The Proton e.MAS7 convoy, along with four X Series vehicles showcased by Proton and Pro-Net, embarked on a journey spanning 9,000 km last Thursday (March 20).

The ASEAN Unity Drive 2025 (AUD 2025) is an initiative that highlights Malaysia’s leadership in driving green mobility, cross-border collaboration, and automotive innovation across Southeast Asia.

The Proton e.MAS7 has been chosen as the official vehicle for AUD 2025, symbolizing Malaysia’s commitment to electric mobility and supporting the national EV agenda and broader ASEAN sustainability goals.

Two main routes have been planned:

  • Northern Route: Starting in Hanoi, Vietnam, passing through Laos, Cambodia, and Thailand before arriving in Malaysia.
  • Southern Route: Starting in Manila, Philippines, through Sabah, Brunei, Sarawak, Indonesia, and Singapore before reaching Malaysia.

The AUD 2025 convoy will converge at the Malaysia Autoshow 2025 (MAS 2025), which will take place at MAEPS, Serdang from May 9 to 15.

The launch ceremony was held at the MITI Tower and officiated by the Minister of Investment, Trade, and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz.

“The ASEAN Unity Drive 2025 represents the collective strength of the region in advancing sustainable mobility while reinforcing economic integration and environmental management.

“Malaysia, through initiatives such as the ASEAN Automotive Institute Alliance, is committed to forming a unified mobility ecosystem that accelerates innovation, aligns standards, and strengthens ASEAN’s position as a global leader in next-generation transportation.

“This initiative is a significant step towards a future-ready automotive industry and brings benefits to the entire region,” he added.

In addition to the launch of new models and exhibitions of EV and ICE technology, this year’s MAS 2025 will feature a Women in Automotive segment, a Career Day exhibition, and the ASEAN Automotive Debate.

A total of 55 leading brands are scheduled to participate in the Malaysia Autoshow 2025, which is expected to attract a larger audience compared to previous editions.

EV, NEWS

Nepal becomes first international market for Proton eMAS 7

Proton has made its debut in the international electric vehicle (EV) market with the launch of the Proton eMAS 7 in Nepal.

According to the automaker, the launch follows the model’s strong performance in Malaysia since its debut on December 16 and helps to pave the way of a broader international strategy.

In the Nepalese market, the eMAS 7 is distributed by the brand’s authorised distributor, Jagdamba Motors. Similar to Malaysia, it is available in Prime and Premium guises, priced at NPR 5,699,000 (RM 183k) and NPR 6,799,000 (RM 218k), respectively.

There are six colours to choose from, namely Platinum Silver, Turquoise Green, Slate Grey, Quarts Rose, Moyu Black, and Lithium White. Notably, Moyu Black is not offered in Malaysia.

Aside from the addition of the black colour, the specifications of the eMAS 7 for the Nepali market are the same as those for the Malaysian market. The Prime variant comes with a 49.52 kWh Aegis Short Blade battery that promises a WLTP range of 345 km, whereas the Premium variant, equipped with a 60.22 kWh battery, offers a range of 410 km.

According to Proton, the eMAS 7 embarked on a tour in Nepal from February 21 to March 4, prior to its official launch. The tour covered all seven provinces and included 18 stops, such as Janakpur, Birtamod, and Itahari.

The company said its entry to the market is timely and aligns well with Nepal’s Green Mobility Vision. Over the past four years, the EV penetration rate in the country has increased from 6% of its total industry volume (TIV) in 2021 to 73% in 2024, equivalent to a nine-fold increase from 1,138 units to 10,794 units during that period.

Currently, Jagdamba Motors has three operational dealers, with plans to finalise agreements with 12 dealers nationwide by the end of 2025. It also has plans to establish charging infrastructures and build a robust service center network nationwide.

“Nepal is just the beginning. Plans are already in motion to introduce the Proton eMAS 7 to other international markets to support the brand’s global growth ambitions,” said Dr Li Chunrong, Chief Executive Officer, Proton.

“Going forward, we will be bringing our EV model to Trinidad & Tobago, Mauritius as well as Singapore,” he added.

NEWS

Proton sales up 13.2% to 11,232 units in February

Proton has announced its sales performance for February 2025, during which it sold 11,232 units of vehicles. The figure includes both the domestic market and export sales, as well as the Proton eMAS and smart electric vehicles.

The number reflects an increase of 13.2% compared to January’s record. Proton said it estimates a market share of 17.2% from a forecast total industry volume (TIV) of 65,276 units.

The national automaker also revealed that three of its models lead their respective segments for Year-To-Date (YTD) sales. The S70 remains the best-selling C-segment sedan in Malaysia with 2,340 units sold in the first two months of the year.

The X90 continues to dominate D-segment SUV sales, with 746 units sold last month, while the X50 cements its position atop the class with a sales of 1,824 units.

As for the eMAS 7, Proton noted that the popularity of the EV is surging, with over 4,500 bookings received since its launch. February saw 580 units of the eMAS 7 delivered to customers, bringing the total number of deliveries to over 1,000 units.

Aside from domestic sales, the MAS 7 is also in line to make waves in export markets. 50 units were shipped to Nepal in February ahead of its future launch while a small number of units have also been sent to Singapore and Trinidad & Tobago for evaluation purposes.

Along with increases in sales, February also brought new developments to Proton’s export operations with the roll out of the CKD version of the LHD Proton Saga at the Ezz Elarab Elsewedy Automotive Factories (ESAF) in Egypt. The new facility was built with an investment of USD50 million, with an annual production capacity of 40,000
vehicles.

“Sales for Proton recovered in February after a slow start to 2025. There is some lingering uncertainty regarding buyer liquidity but for now, our volumes are on an upward trend. Therefore, as a whole, Proton is continuing to chase sales volumes for our range of ICE products while setting the pace in the EV market.

“The Proton e.MAS 7 has proven to be an early success so our challenge now is to keep it in the spotlight while aggressively planning for our other model introductions later this year,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

EV, NEWS

Proton eMAS 7 deliveries hit 1,000 units in less than three months

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Pro-Net has announced that it has delivered 1,000 units of the Proton eMAS 7 to date. The electric vehicle was officially launched on 16 December 2024.

The subsidiary of Proton stated that the overwhelming response to the eMAS 7 is a testament to the trust Malaysians have placed in the national automaker’s vision for sustainable mobility.

“The success of the eMAS 7 is a reflection of our commitment to providing a compelling EV proposition that aligns with the needs of Malaysian consumers.

“Our goal is not just to sell cars but to foster a complete ecosystem that ensures a seamless and confident transition to electric mobility,” said Zhang Qiang, Chief Executive Officer of Pro-Net.

The company says survey results indicate that 58% of buyers recognize the eMAS 7 as a value-for-money proposition, while 51% appreciate its spaciousness and practicality.

Additionally, 38% were drawn to its advanced safety features, including Level 2 ADAS and semi-autonomous driving capabilities, and 39% cited the Live Integrated Charging Map as a key factor in their decision-making process.

According to Pro-Net, they have secured over 4,500 bookings for the EV. The company is confident of reaching 6,000 bookings soon, thanks in part to the extension of the Power Package that provides exclusive pricing to early adopters.

The company added that the eMAS 7 has captured 25% share of the local EV market. As a refresher, it has also emerged as the best-selling EV in Malaysia for January 2025.

NEWS

Proton, Ezz Elarab launch CKD Saga in Egypt

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Proton’s International Sales Division has announced the launch of the locally assembled (CKD) Proton Saga in Egypt, coinciding with the 20th anniversary of their partnership.

This achievement comes just three months after the inauguration of the CKD factory at Ezz Elarab Elsewedy Automotive Factories (ESAF) by Malaysia’s Prime Minister, YAB Dato’ Seri Anwar Ibrahim, in November of last year.

According to Dr. Li Chunrong, the Chief Executive Officer of Proton, “Egypt’s strategic location and large population provide exceptional growth opportunities for Proton.”

“In 2024, Proton’s export sales increased by 31.1 percent, and Egypt played a crucial role in this achievement.”

He further explained that in addition to the Proton Saga, the company will explore opportunities to launch a range of products, including SUVs and NEVs, depending on market conditions.

The ESAF CKD factory was built with an investment of US$50 million and has an annual production capacity of 40,000 units (two shifts).

According to Eng. Amr Abu Al-Saud, Chief Executive Officer of Ezz Elarab Elsewedy Investment (ESI), mass production is set to begin in the first quarter (Q1) of 2025.

The 20-year partnership between Proton and Ezz Elarab Automotive has successfully sold over 18,000 vehicles in the Egyptian market.

NEWS

Miss Asia (Southeast Asia) 2024 winner gets a Proton S70

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Proton recently presented a Proton S70 as the grand prize to Miss Asia (Southeast Asia) 2024 winner Janice Chian Yan Tong, during a ceremony held at the Proton Centre of Excellence (COE) headquarters.

The 24-year-old, originally from Ipoh, was crowned the prestigious title over 16 other finalists.

“Proton is proud to present the winner of Miss Asia (Southeast Asia) 2024 with a unit of the Proton S70 as the grand prize and as a reward for her victory. This prestigious pageant embodies excellence, ambition, and confidence, which are values that align perfectly with our own corporate values,” stated Roslan Abdullah, Deputy Chief Executive Officer of Proton.

After experiencing her new car for the first time, Janice expressed her admiration for the handling, smart features, and sleek design of the sedan.

“The Proton S70 delivers everything I could possibly want, impressive power, sophisticated style, safety, and modern technology. It is a car that truly stands out in its class,” Janice shared.

Launched in November 2023, the S70 is powered by a 1.5-litre turbo three-cylinder engine that produces 150 PS and 226 Nm of torque. Power is transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).

The selling prices start from RM73,800 for the Executive model, RM79,800 for the Premium, RM89,800 for the Flagship, and RM94,800 for the Flagship X.

NEWS

Our X-Series lineup remains strong despite stiff competition, says Proton

National automaker Proton in a statement said that its X-Series SUV lineup remains resilient in the market despite facing stiff competition from other brands vying for the same customer base.

X50

According to the automaker, the X50 has emerged as its best-selling SUV, with total sales of 23,647 units last year. The 2024 version, launched on 4 June, received an overwhelming response with a total of 8,000 bookings in the first month. A total of 13,780 units of the 2024 X50 were sold last year, accounting for 58.3% of the model’s total sales.

Meanwhile, the X50 Sport Edition (SE) received 941 orders, with 299 units registered in less than a month after its debut.

A recent survey of over 1,300 customers revealed that X50 owners were drawn to the vehicle primarily due to its combination of features, engine performance and spacious cabin.

X70

Proton’s first SUV, the X70, recorded sales of 5,628 units for the 2025 version. This makes up 62.6% of the total 8,992 units sold in 2024.

From the same recent survey, key reasons for purchase included fuel efficiency, features and engine performance.

Launched in August last year, the 2025 X70 is a comprehensive update to its predecessor, featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology.

X90

 

The X90, Proton’s entrant in the D-segment SUV space, ended 2024 with 3,553 units delivered, maintaining its position as a market leader since its launch two years ago.

Proton reported that buyers were drawn to the X90’s driving performance, storage capacity and value for money. About 30% of buyers preferred the car for its strong driving performance, while 27% liked it because of its large storage compartments, good value for money and number of features compared to competitors.

The automaker added that X90 owners have families with children with a similar buying profile as X50.

“Thanks to our intelligent models, we have managed to raise the overall level of sophistication in cars offered to Malaysian buyers and while the strong market response to our current model lineup is testament to the trust and loyalty we have earned from our customers. Looking ahead, we remain dedicated to delivering vehicles that offer outstanding performance, features, and value,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.