Proton has launched the Ihsan Madani Service Campaign aimed at reducing vehicle ownership costs for the people of Malaysia.
Running from September 11 to November 11, this campaign is also supported by the Ministry of Domestic Trade and Cost of Living (KPDN) under the Malaysia Madani program.
Through this latest campaign, owners of the Proton Persona, Iriz, Exora, and Saga (PIES) can access packages at fixed promotional prices as follows:
Semi-Synthetic Package – RM145.00
Full Synthetic Package – RM198.00
In addition to savings of up to 30 percent, owners will also receive a complimentary 40-point safety inspection covering essential components such as brakes, battery, wipers, and other critical components at all authorized Proton service centers.
According to Ainol Azmil Abu Bakar, Acting Deputy Chief Executive Officer of Proton, “The Ihsan MADANI Service Campaign reflects PROTON’s efforts to facilitate vehicle ownership and provide peace of mind to the people of Malaysia.
“By supporting the aspirations of the Malaysia MADANI program, PROTON is committed not only to offering more affordable services but also to emphasizing safety and responsibility on the road. This initiative demonstrates PROTON’s commitment to safeguarding customer interests while supporting national mobility development.”
Proton has officially launched its electric vehicle (EV) production facility located in the Automotive High Technology Valley (AHTV) of Tanjung Malim.
The launch ceremony was officiated by Malaysia’s Prime Minister, YAB Dato’ Seri Anwar Ibrahim, and was also attended by the Chief Minister of Perak, Dato’ Seri Saarani Mohamad; the Minister of Transport, Anthony Loke Siew Fook; and the Minister of Investment, Trade, and Industry, Tengku Zafrul Tengku Abdul Aziz.
With operations commencing this month, the EV factory will serve as an assembly site for various models from the Global Modular Architecture (GMA) platform.
The first model to be assembled at this factory will be the Proton e.MAS 7 electric SUV, followed by the Proton e.MAS 5 in due course.
Initially, the factory will have a production capacity of up to 20,000 units per year, with the ability to scale up to 45,000 units per year depending on domestic and international demand.
This factory is also expected to generate over 200 job opportunities for the local community.
Proton’s electric vehicle (EV) manufacturing plant in Tanjung Malim is nearing completion and is set to begin operations this September.
Within six months of the groundbreaking ceremony held in February, the construction of this facility has reached 90.4%, with equipment installation at 83.5%, resulting in an overall project progress of 86.9%.
The factory will be used for assembling various models from the Global Modular Architecture (GMA) platform, starting with the Proton e.MAS 7, followed by the e.MAS 5.
With an initial production capacity of 20,000 units per year, the facility can expand to accommodate up to 45,000 units in line with the growth of domestic and international demand.
To facilitate this, each production line can be enhanced with several stations featuring a modular testing line capable of supporting platform variations or the production of multiple model types.
Logistics, utilities, storage systems, and digital traceability tools have also been optimized to support scaling for various models for both local and export markets.
Unlike the existing factory, this EV production facility has a new layout specifically designed for battery assembly, high-voltage safety measures, and electrical testing processes.
Proton is also training 30 non-executive workers with Malaysian Skills Certificate (SKM) and diploma backgrounds before the full-scale production begins this September.
This EV factory is expected to generate over 200 new job opportunities for the local community, particularly in the fields of EV industrialization and technical services.
Additionally, Proton is collaborating strategically with Politeknik Sultan Azlan Shah (PSAS) to strengthen local talent, where Proton contributes technical syllabus input and supports internship initiatives.
Geely, as Proton’s partner, provides technical guidance on the production systems, assists in equipment selection, and positions experts to support installation and trial testing.
Furthermore, Geely facilitates overseas training for Proton staff to ensure the new facility meets global EV manufacturing standards.
According to Wan Yousry bin Mohamed, Chief Manufacturing Engineer at PROTON, “This factory represents PROTON’s transformation and our unwavering commitment to a sustainable, high-tech future.
“We are also laying the groundwork for Malaysia’s leadership in the regional EV landscape by strategically expanding our EV offerings into new international markets. This is a monumental step for both the company and the country, and we are excited to see the first Malaysian-made EV roll off the production line and onto our roads,” he added.
Proton has announced a strategic partnership with Touch ‘n Go Sdn Bhd to integrate RFID technology directly into the 2025 Proton X50 SUV model.
Under this new agreement, each new Proton X50 will be equipped with an RFID tag directly from the factory, allowing for smoother access to Malaysia’s RFID-enabled highway network.
According to Zhang Qiang, Deputy Chief Executive Officer of Proton Edar, “Through our collaboration with Touch ‘n Go, Proton is introducing another new feature that aligns with the slogan of this model – Intelligence That Amazes.”
In addition to the X50, Proton also plans to expand the installation of Touch ‘n Go RFID tags in other vehicle models.
Officially launched on July 24, the 2025 Proton X50 features significant changes in exterior and interior design, the latest connectivity technologies, and a powerful 1.5-liter turbo engine.
In the three weeks following its launch, 2,000 units have already been delivered to their respective owners.
Introducing the second electric SUV that Proton will be launching in the coming months, the Proton e.MAS 5.
This model was first showcased at the Malaysia Autoshow 2025 in May.
Upon its launch, the Proton e.MAS 5 is expected to challenge competitors in the B-segment SUV market, such as the BYD Atto 2, and another electric SUV from Perodua.
Here are five things you need to know:
1. Dimensions
As a B-segment SUV, the e.MAS 5 measures 4,135 mm in length, 1,805 mm in width, 1,580 mm in height, and has a wheelbase of 2,650 mm.
Its ground clearance is 160 mm.
The cargo space offers 375 liters and can expand up to 1,320 liters with the second-row seats folded down.
There is also a front cargo space of 70 liters available.
2. Variants
Two main variants will be offered to consumers.
The e.MAS 5 Premium variant is equipped with a 40.16 kWh LFP CATL battery pack, providing a range of 325 km on a full charge (WLTP data).
The battery supports AC charging at 6.6 kW, and fast DC charging at 71 kW, enabling a charge from 30% to 80% in just 21 minutes.
There is also a Prime variant with a 30.12 kWh battery and a range of 250 km (WLTP data) or 310 km according to CLTC data.
3. Performance
The Proton e.MAS 5 is equipped with an 11-in-1 drive unit powering the rear wheels (RWD).
It produces a maximum power output of 114 hp and a torque of 150 Nm.
Acceleration from 0 to 50 km/h takes just 3.9 seconds.
The driving experience is enhanced by a MacPherson strut front suspension setup, followed by a multi-link setup at the rear, as well as an electric steering system.
4. Features
On the exterior, the Proton e.MAS 5 comes with LED lighting units, aerodynamic 16-inch rims, a dual-tone color scheme with a black roof, and neatly integrated door handles.
Interior features of the e.MAS 5 include a two-spoke steering wheel (with a two-tone finish), a central gear selector, an 8.8-inch digital display, and seats upholstered in faux leather.
The main screen measures 14.6 inches and includes the ATLAS Auto operating system, Apple CarPlay/Android Auto support, a mapping system with built-in charging station locations, and voice command support in both Malay and English.
5. Safety
The Proton e.MAS 5 is equipped with six airbags, ABS, Electronic Stability Control (ESC), a 360-degree camera, rear parking sensors, and the following Advanced Driver Assistance Systems (ADAS):
Adaptive Cruise Control (ACC)
Autonomous Emergency Braking (AEB)
Forward Collision Warning (FCW)
Lane Departure Warning (LDW)
Traffic Sign Recognition (TSR)
Front Vehicle Departure Warning (FVD)
Blind Spot Detection (BSD)
Lane Change Assist (LCA)
Rear Cross Traffic Alert (RCTA)
Rear Collision Warning (RCW)
Door Open Warning (DOW)
At this time, Proton has not yet disclosed the actual selling price of the e.MAS 5.
Proton New Energy Technology (Pro-NET) has announced the Jelajah MISI 5 tour across the country, which will take place from August to October 2025.
The MISI 5 tour aims to introduce the second EV model from Proton, the e.MAS 5, which is set to be launched soon.
Below is the schedule of locations starting from August 9 to August 17 in the Klang Valley:
August 9: SG Car (Shah Alam), Wheelcorp (Setia Alam), EON (Glenmarie), and AJG (Puchong)
August 10: AJG (Sri Kembangan), Jawira (Balakong), ProAuto (Kajang), and Jewel Sonic (Putrajaya)
August 16: Able Mobility (Cheras), MBF EV (Jalan Tun Razak), Cahaya (Segambut), and Igreen (Setapak)
August 17: Pantai Bharu (Rawang), EON (Damansara), Regal Motor (Petaling Jaya), and Peringgit (Jalan Klang Lama)
Following this, the MISI 5 tour will head north from August 21 to 25, followed by the East Coast (Pahang, Terengganu, Kelantan) from September 4 to 8, Johor from September 13 to 15, Negeri Sembilan and Melaka from September 20 to 21, Sarawak from September 25 to 28, and finally Sabah from October 3 to 5.
Through this tour, the public will have the opportunity to get a closer look at the e.MAS 5, as well as learn how this second Proton EV can be adapted to the lifestyle of the Malaysian people.
Proton Holdings Berhad has announced the establishment of its wholly-owned subsidiary, Proton International Corporation Sdn Bhd (PICSB), to spearhead efforts in expanding its international market presence.
Enmund Lim Meng, the former Director of Proton’s International Sales Division, has been appointed as the Chief Executive Officer of the new company.
PICSB will be responsible for expanding Proton’s export markets, with an aim to grow into global southern countries while overseeing and developing sales and marketing efforts in existing markets.
For the entirety of 2025, PICSB aims to achieve export sales reaching 6,000 units, with a target to exceed ten times that number by 2030.
Currently, Proton has exported 20,169 vehicles to 19 countries, including South Africa, Angola, Bangladesh, Bermuda, Brunei, Fiji, Ghana, Iraq, Kenya, Mauritius, Egypt, Mozambique, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, and Trinidad & Tobago.
The top three Proton models in terms of export units since 2020 are the Proton Saga (10,998 units), Proton X50 (3,968 units), and Proton X70 (3,316 units).
The warm reception for the Proton e.MAS 7 has propelled its sales figures, making it the third highest-selling model in exports this year.
Since the commencement of export activities to Nepal and Trinidad & Tobago, a total of 233 units have been shipped as of December 2024.
This model has maintained strong sales, with 916 units sold in May alone for both domestic and international markets, bringing the year-to-date (YTD) total sales to 3,632 units.
In a brief historical note, Proton began exporting to the Bangladeshi market in 1986, a year after its first car was launched.
By 1992, Proton had become the fastest-growing new car franchise in the UK, with annual sales reaching 15,000 units.
By the early 2000s, Proton models were present in 64 countries worldwide.
Proton has officially launched the facelifted 2025 version of the B-segment SUV, the Proton X50, for the local market.
Unlike its predecessor, the 2025 X50 features a fresher look, a new engine, and significant changes to the cabin space.
Starting with the engine, the X50 now boasts a 1.5-liter turbocharged inline four-cylinder engine that generates 181 PS and 290 Nm of torque.
The seven-speed dual-clutch transmission (DCT) allows it to accelerate from 0 to 100 km/h in just 7.6 seconds.
The facelifted X50 is also reported to be 4.7 percent more fuel-efficient.
Notable exterior changes include new headlights and bumpers, redesigned taillights, new alloy wheels, and five available color options, including Teal Bayou Green.
The cabin layout has also been updated, resembling more closely that of the e.MAS 7.
It includes a separate digital cluster display, a 14.6-inch central screen that now supports Apple CarPlay and Android Auto, a transmission lever on the steering column, wireless device charging, and voice command support in Malay.
Safety features have been enhanced with new functions such as a rear side radar system (RSRS), automatic parking assistance (APA) with a 360-degree HD camera, as well as a 180-degree transparent under-vehicle display.
For the local market, the 2025 Proton X50 is priced as follows:
Proton X50 Executive – RM89,800
Proton X50 Premium – RM101,800
Proton X50 Flagship – RM113,300
Proton also announced an exciting package featuring a cash rebate of RM4,000 for the first 10,000 customers, bringing the sale price of this facelifted X50 down to as low as RM85,800 for the Executive variant, RM97,800 for the Premium variant, and RM109,300 for the Flagship variant.
Additionally, five special packages are available for the first 10,000 customers, which include:
Pro-Warranty: A five-year warranty with unlimited mileage and free labor for six service visits.
Pro-Connect: A data package of 2GB per month for five years.
Pro-Trade-In: Trade-in support of up to RM2,000.
Pro-Finance: Interest rates as low as 2.35% per year for a five-year financing period, or 2.38% per year for a seven-year period.
In June 2025, Proton reported total sales of 11,069 units, bringing its year-to-date (YTD) sales figure to 72,156 units.
This positions Proton as the second-largest brand in the industry, despite a 21 percent decline in total industry volume (TIV) to 53,500 units compared to 68,007 units in May.
Proton’s market share for June is estimated at 20.7 percent, reflecting an increase of 1.1 percent compared to the previous month and up 1.2 percent from the YTD figure of 19.5 percent.
According to Proton, the decline in automotive sales in June was influenced by external factors such as increased tensions in the Middle East and the expansion of the Sales and Service Tax (SST), which negatively affected buyer sentiment.
So far, the Proton Saga continues to top the chart as Proton’s best-selling car with 5,206 units sold, followed by the Proton X50 (1,657 units), Proton S70 (1,402 units), Proton Persona (1,171 units), Proton X70 (533 units), Proton Iriz (288 units), and Proton X90 (174 units).
Meanwhile, the only EV model, the Proton e.MAS 7, concluded the first half of 2025 with 4,253 units sold in the domestic and export markets, achieving a 24 percent market share.
Proton’s vehicle exports surged by 56.8 percent to 414 units in June 2025 compared to June 2024, resulting in a total export figure for the first half of the year that increased by 39.9 percent to 2,250 units.
Proton anticipates that these figures will continue to rise as the Proton e.MAS 7 model is introduced in more countries in the future.
Returning to the local market, Proton is expected to launch the facelifted X50 model this July, featuring changes in design, engine specifications, and enhancements to the ADAS 2.0 system.
Proton has officially opened bookings for the facelifted model of its B-segment SUV, the 2025 X50.
The first 10,000 customers will receive an exclusive offer that includes a cash rebate of RM1,000, a limited edition Touch ‘n Go card, as well as a “Gempak” offer to be announced during its official launch.
At this time, Proton has yet to disclose the sales price of the X50 2025, but it is reported that there are three main variants: Executive, Premium, and Flagship.
As standard, all three variants are powered by a 1.5-liter turbocharged inline-four engine that generates 181 PS at 5,500 rpm and 290 Nm of torque at 2,000-3,500 rpm.
This power is transmitted to the front wheels through a seven-speed dual-clutch transmission (DCT).
The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, and it is said to be 4.7% more fuel-efficient compared to the previous model.
Here are the new details for each variant:
X50 Executive
New LED headlights with daytime running lights
New LED taillights
New front grille
New 17-inch alloy wheels
New dashboard
Center console with a storage space of 10 liters
14.6-inch infotainment screen and 8.88-inch cluster screen
Hi Proton voice command support in Malay
Apple CarPlay and Android Auto support
Fabric seats
Six speakers
Automatic climate control with N95 cabin filter
Six airbags
Rearview camera
Lane Change Assist (LCA), Rear Collision Warning (RCW), Rear Cross Traffic Alert (RCTA), Door Opening Warning (DOW)
X50 Premium (features additional to the above)
18-inch alloy wheels
Powered tailgate
Roof rails
Red brake calipers
72-color ambient lighting system
Leatherette upholstered seats
HD 360-degree camera + 180-degree transparent display
Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Adaptive Cruise Control (ACC), Intelligent Cruise Control (ICC), Lane Departure Warning and Prevention (LDW & LDP), Lane Centering Control (LCC), Traffic Sign Information (TSI), High Beam Assist (IHBC), and Tire Pressure Monitoring System (TPMS)
X50 Flagship (features additional to the above)
Sporty roof spoiler
Two-tone exterior finish
Gloss black finish on side mirrors
Semi-transparent sun visor
Wireless charging slot
Panoramic glass roof
Two-tone interior finish
Auto Park Assist (APA)
Five colors are offered for the Proton X50: Snow White, Passion Red, Jet Grey, Armour Silver, and the new Teal Bayou Green.
According to Proton, the X50 2025 model features approximately 245 new components, with a development period that took about 412,000 hours and has undergone road testing over a distance of 4.3 million km.
Proton has announced a comprehensive update for the B-segment SUV model, the 2025 X50.
Unlike its predecessors, the heavily facelifted X50 now features a distinctly different appearance on the exterior, a revamped cockpit, and, notably, a more powerful engine offering.
Here are some key details about the 2025 X50 facelift:
1. Engine
Say goodbye to the three-cylinder engine; the X50 facelift now comes equipped with a 1.5-liter inline four-cylinder turbo engine.
It delivers a power output of 181 PS and 290 Nm, transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).
The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, all while offering 4.7 percent improved fuel efficiency.
2. Stylish Exterior
The Proton X50 facelift boasts a refreshed front and rear design with new headlight units, taillights, bumpers, spoilers, and a new set of 18-inch alloy wheels.
Four existing colors are available (Snow White, Passion Red, Jet Grey, and Armour Silver), along with a new color option: Teal Bayou Green.
3. More Elegant Cabin
In the cabin, the dashboard layout has been completely redesigned, featuring a smaller cluster screen and a 14.6-inch infotainment screen that now supports Apple CarPlay and Android Auto as standard.
The center area is more spacious and includes a wireless charging slot for smart devices, as the gear shift lever has been relocated to the steering column.
Additional features include ambient lighting with 72 color options, a central console with under-storage space, and voice commands now supporting the Malay language.
4. Enhanced ADAS
The safety features of the Proton X50 have been upgraded with an improved Level 2 Advanced Driver Assistance System (ADAS) that includes the following functions:
Rear Side Radar System (RSRS)
Automatic Parking Assistance (APA) with a 360-degree HD camera
180-degree under-vehicle transparent display
More details will be announced in the near future.
Proton recently signed four joint venture agreements as well as two technical agreements with local vendors and global suppliers for Geely’s products.
This new collaboration aims to strengthen the company’s local supply chain and enhance the capabilities of local vendors.
It also aims to accelerate the localization of key components for Proton models in the internal combustion engine (ICE) and electric vehicle (EV) segments.
Among the key components involved are as follows:
ADAS (Advanced Driver Assistance Systems) for model AMA01 (Delloyd Technology Bhd & Imotion Automotive Technology (Suzhou) Co. Ltd)
Brake systems for model AMA01 and Series X (PEPS JV (M) Sdn Bhd & Liuzhou Sanly Autoparts Co. Ltd)
Lighting systems (JHM Consolidation Bhd & Jiangsu Dekai Auto Parts Co. Ltd)
HVAC (Heating, Ventilation, and Air Conditioning) systems (Trillion Speed (M) Sdn Bhd & Shanghai Yinlun Heat Exchange Systems Co. Ltd)
Additionally, a technical agreement has been finalized between SHJ Interia Sdn Bhd and Changcun Fawsn Automotive Trim Co. Ltd to develop and transfer new manufacturing technologies for interior components, particularly roof linings.
The second technical agreement involves Xenso Electronics Sdn Bhd and Freetech Intelligent Systems Co. Ltd, aimed at developing advanced driver assistance systems (ADAS), specifically for blind spot monitoring and lane change assistance functions.
“With high-tech components becoming increasingly important in our models, it is essential for PROTON to bring the development and production of these components into the local ecosystem. This is not only for cost reduction but also to enhance the capabilities of our R&D team and vendors.
These joint venture and technical agreements reflect our long-term commitment to manufacturing vehicles in Malaysia while making the country an automotive hub by contributing to the realization of the Automotive High Tech Valley (AHTV) led by the company’s shareholders,” said Wang Huaibing, Chief Procurement Officer of PROTON.
Proton continues to expand its strategic partnership with Grab Malaysia by introducing more car model options to meet the needs of drivers on this e-hailing platform.
This collaboration follows the success of the previous campaign, “Saga Power Up for Grab Driver-Partners,” which was launched in November 2024.
Apart from the Proton Saga, Grab driver partners can choose to acquire the Proton S70 sedan and the premium model range of the X Series (Proton X50, Proton X70, and Proton X90), tailored under the GrabCar Plus and GrabCar (6-seater) categories.
This collaboration also offers attractive incentives, such as cash rebates of up to RM13,000, as well as a 5 percent service discount for the first two years or up to 40,000 km.
It also provides petrol support worth RM500 to ease initial ownership operating costs.
Ong Chee Wooi, Deputy Sales Director of Proton EDAR, stated, “This strengthened collaboration with Grab Malaysia is an important step in reinforcing the e-hailing sector. PROTON is pleased to offer the S70 model and the premium X series to Grab driver partners.
“For gig workers, this comprehensive program not only provides exclusive advantages but also guarantees reliability and affordable maintenance – crucial factors for those who use their vehicles as the primary tool for earning a living.”
Rashid Shukor, Director of Country Operations and Mobility at Grab Malaysia, said, “We are pleased to strengthen our collaboration with PROTON, which reflects our ongoing commitment to providing flexible opportunities for Malaysians.
“This initiative has made it easier for our driver partners to acquire vehicles, enabling them to generate income and support their families while meeting the growing demand from passengers.
“With the expansion of this collaboration – including the S70 model and the premium X series – driver partners now have the opportunity to enhance their driving experience, upgrade their vehicles, and meet the diverse needs of customers. We hope to continue moving forward together in building a future that is more inclusive and full of opportunities for all.”
Proton has officially launched its first electric vehicle, the e.MAS 7, in the export market of Port of Spain, the capital of Trinidad and Tobago, distributed by ANSA Motors.
This country marks the second international market for the Proton e.MAS 7, just three months after its inaugural launch in Nepal.
ANSA Motors has been the official dealer for Proton vehicles in Trinidad and Tobago since 2013.
Coinciding with this launch, ANSA Motors has also opened a new electric vehicle showroom located in The City of Grand Bazaar.
The state-of-the-art facility is expected to provide a comprehensive experience for customers to explore, understand, and receive specialized support for Proton’s electric vehicle models.
The Proton e.MAS 7 is available in a Premium specification, featuring an electric motor with a power output of 214 hp and 320 Nm of torque, along with a 60.22 kWh Aegis Short Blade battery pack, allowing for a driving range of up to 410 km (WLTP data).
Since entering this market last year, Proton has successfully sold a total of 481 units of cars, including 271 units of the Proton X50, 141 units of the Proton X90, and 44 units of the Proton Saga.
According to Edmund Lim Meng Thong, Director of International Sales Division at Proton, “The journey of Proton with the e.MAS 7 into the Trinidad market is a significant milestone for Proton and reflects our commitment to lead the acceptance of electric vehicles in the country.”
Among the new export markets Proton is expected to enter by the end of this year are Mauritius and Singapore.
Proton has announced the appointment of Ainol Azmil as Acting Deputy Chief Executive Officer, taking over the role from Roslan Abdullah.
Ainol Azmil will report to Dr. Li Chunrong (Chief Executive Officer of Proton) and will continue to manage his existing portfolio in Corporate Strategy and Group Technical Procurement.
According to Dr. Li Chunrong, “Proton welcomes Ainol Azmil as Acting Deputy Chief Executive Officer and is confident in his ability to assume this temporary position.”
“At the same time, Proton wishes to express its highest appreciation to Roslan Abdullah for his contributions to the company and wishes him success in his future endeavors.”
Roslan Abdullah served as Deputy Chief Executive Officer for five years, during which he helped strengthen Proton’s position in Malaysia and facilitated the company’s entry into the EV market through the Proton e.MAS 7 model.
Proton has announced a strategic partnership with Continental Malaysia to further enhance the customer ownership experience nationwide.
Through this new collaboration, Proton will introduce integrated tire services at selected service centers across the country, where customers can purchase Continental tires at more competitive prices.
By the end of this year, Proton aims for at least 60 branches to provide this service, making it easier for customers to access complete maintenance packages under one roof.
In addition to competitively priced packages starting from RM211, there is also a Total Confidence Plan (TCP) protection package offered by Continental Malaysia.
This includes a one-year road damage guarantee and a complimentary one-for-one tire replacement for unforeseen cases.
Installment financing options are also available.
According to Roslan Abdullah, CEO of Proton Edar, “The introduction of the tire change service is the next step in our efforts to transform 3S/4S centers into a complete one-stop solution.
“This reflects our commitment to strengthening Proton’s image as the preferred automotive brand for Malaysians,” he elaborated.
Proton currently operates more than 173 service centers and 73 body and paint centers nationwide.
In the first four months of 2025, Pro-Net successfully delivered 2,716 units of the Proton e.MAS 7 to customers in Malaysia and export markets.
This means that, on average, one Proton e.MAS 7 is sold every hour!
In April 2025 alone, Proton recorded sales of 863 units of the e.MAS 7 for both the local and export markets, further solidifying its position as the leader in the EV segment.
The market share stands at 26 percent for four consecutive months.
To facilitate ownership, Pro-Net continues to expand its charging network, with the Integrated Direct Charging Map now featuring over 2,500 charging points.
e.MAS 7 owners living in condominiums and apartments need not worry, as more than 1,000 charging points are available at 397 residential locations.
Additionally, e.MAS 7 owners can send their vehicles for regular maintenance services at 24 3S centers, supported by 10 Body and Paint centers.
According to Zhang Qiang, CEO of Pro-Net, “In line with the rapid growth of EVs, we are also actively improving our services so that every e.MAS 7 owner can enjoy a smoother, more enjoyable, and environmentally friendly vehicle ownership experience.”
As standard, the Proton e.MAS 7 is powered by a front-wheel-drive electric motor generating 218 PS and 320 Nm of torque, allowing for acceleration from 0 to 100 km/h in just 6.9 seconds.
There are two battery pack options available: a 49.52 kWh pack providing a range of 345 km, or a 60.22 kWh pack with a range of up to 410 km.
For the Malaysian market, the Proton e.MAS 7 is priced starting at RM105,800 for the Prime variant, and RM119,800 for the Premium variant.
Proton today launched the Proton Xchange programme, encouraging owners of old vehicles to trade them in for new Proton models, regardless of their brand.
This initiative aligns with the government’s efforts to enhance road safety and promote greener mobility.
With a budget of RM4.8 million, Proton will collaborate with Car Medic Sdn Bhd, an approved automotive treatment facility (AATF), to devise a comprehensive solution that offers incentives to participants while ensuring the safe disposal of old vehicles.
For each old vehicle disposed of, owners will receive an incentive valued at RM2,000, which can be used towards the purchase of any new Proton model, including the Proton e.MAS 7 EV.
The requirements to participate in the Proton Xchange programme are as follows:
Open to all types of vehicles, including sedans, MPVs, vans, 4x4s, trucks, and buses
The vehicle must be at least 15 years old and in a condition that is no longer safe for use
Must include a Vehicle Ownership Certificate (VOC) and form JPJK1KD
Owners must also obtain a Certificate of Destruction (COD) from Car Medic
The Proton Xchange programme will run until the end of this year, with only 2,400 slots available.
Speaking at the event, Malaysia’s Minister of Transport, YB Anthony Loke Siew Fook, stated, “The Ministry of Transport supports the Xchange program initiative and encourages more original equipment manufacturers (OEMs) to follow PROTON’s lead by looking beyond just sales targets and profits.”
“As the first automotive company in the country, PROTON is once again becoming a change agent in the automotive industry and setting a good example. No other automotive brand has a program with the same depth and scope, and this will significantly reduce their carbon footprint,” he explained.
Proton’s Chief Executive Officer, Dr. Li Chunrong, said, “The PROTON Xchange programme marks an important step towards safer and greener automotive practices in Malaysia, showcasing PROTON’s commitment to its customers and the nation.
“We also hope this initiative encourages the replacement of old vehicles with new cars equipped with modern safety features, thereby reducing road risks.”
During his speech, Anthony Loke also announced a surprise: every new Proton vehicle registered through this programme will get one year free road tax.
After more than a decade, Proton has made its long-awaited return to the neighboring market of Singapore with the launch of the Proton e.MAS 7 electric vehicle (EV), managed by the new distributor VINCAR Group.
This best-selling EV in Malaysia was officially launched at The Car Expo 2025, which recently took place.
According to Proton’s Chief Executive Officer, Dr. Li Chunrong, “The launch of the Proton e.MAS 7 in Singapore marks an important step in expanding our international market, as well as our commitment to introducing high-quality and advanced EVs to this region.”
“We are confident that the e.MAS 7, with its attractive features and suitability for urban environments, will receive a positive response from Singaporean drivers who are increasingly prioritizing electric mobility,” he explained.
Proton’s return to Singapore aligns with the country’s rapid transition towards green mobility.
The Singapore EV market is reported to have seen a consistent increase from 12 percent in 2022 to 18 percent in 2023, with a target of reaching 55 percent by 2027.
The Singaporean government also aims to provide up to 12,000 EV charging points in 2,000 Housing and Development Board (HDB) parking areas by the end of this year, and 60,000 by 2030.
In Singapore, the Proton e.MAS 7 is offered in six attractive color options, including the new color Moyu Black.
Based on the supplied images, the Proton e.MAS 7 for this market resembles the Prime variant sold in Malaysia, featuring 18-inch wheels (compared to the 19-inch wheels for the Premium variant).
Other features include a 15.4-inch touchscreen, Flyme Auto audio system, and full LED lighting.
The Proton e.MAS 7 is priced starting from S$173,988 (approximately RM565,429).
Proton New Energy Technology Sdn Bhd (Pro-Net) recently delivered three Proton e.MAS 7 electric SUVs to the management of Northport (Malaysia) Sdn Bhd for use by its auxiliary police force.
This achievement marks Northport as the first port operator in the country to utilize the e.MAS 7 in its fleet management, reinforcing its commitment to corporate ESG initiatives and sustainable transportation solutions.
The use of the Proton e.MAS 7 electric SUV will not only reduce fuel consumption, carbon emissions, and noise pollution, but its quiet and smooth ride will also make patrol operations more comfortable and reduce officer fatigue.
According to Zhang Qiang, CEO of Pro-Net, “We are delighted to be working with Northport, an organization that exemplifies sustainability.”
“Its use in Northport’s operations proves that electric vehicles are not just a vision of the future, but a solution that can be adopted today.”
Fakhrul Azhar Tajudin, CEO of Northport, said, “At Northport, we are committed to practicing a sustainable approach and supporting clean energy solutions.”
“As a port that is proud of its Malaysian identity, the selection of the Proton brand also reflects our support for local innovation and national industry development. With its balance of performance, safety and technology, the Proton e.MAS 7 is a suitable choice to meet the demanding operational needs of the port.”
Malaysia’s Leading Automotive News | ENGEAR ENGLISH
