Proton records sales of 11,069 units in June 2025

In June 2025, Proton reported total sales of 11,069 units, bringing its year-to-date (YTD) sales figure to 72,156 units.

This positions Proton as the second-largest brand in the industry, despite a 21 percent decline in total industry volume (TIV) to 53,500 units compared to 68,007 units in May.

Proton’s market share for June is estimated at 20.7 percent, reflecting an increase of 1.1 percent compared to the previous month and up 1.2 percent from the YTD figure of 19.5 percent.

According to Proton, the decline in automotive sales in June was influenced by external factors such as increased tensions in the Middle East and the expansion of the Sales and Service Tax (SST), which negatively affected buyer sentiment.

So far, the Proton Saga continues to top the chart as Proton’s best-selling car with 5,206 units sold, followed by the Proton X50 (1,657 units), Proton S70 (1,402 units), Proton Persona (1,171 units), Proton X70 (533 units), Proton Iriz (288 units), and Proton X90 (174 units).

Meanwhile, the only EV model, the Proton e.MAS 7, concluded the first half of 2025 with 4,253 units sold in the domestic and export markets, achieving a 24 percent market share.

Proton’s vehicle exports surged by 56.8 percent to 414 units in June 2025 compared to June 2024, resulting in a total export figure for the first half of the year that increased by 39.9 percent to 2,250 units.

Proton anticipates that these figures will continue to rise as the Proton e.MAS 7 model is introduced in more countries in the future.

Returning to the local market, Proton is expected to launch the facelifted X50 model this July, featuring changes in design, engine specifications, and enhancements to the ADAS 2.0 system.