Tag Archives: PROTON

NEWS

Proton establishes export company to expand global footprint

Proton Holdings Berhad has announced the establishment of its wholly-owned subsidiary, Proton International Corporation Sdn Bhd (PICSB), to spearhead efforts in expanding its international market presence.

Enmund Lim Meng, the former Director of Proton’s International Sales Division, has been appointed as the Chief Executive Officer of the new company.

PICSB will be responsible for expanding Proton’s export markets, with an aim to grow into global southern countries while overseeing and developing sales and marketing efforts in existing markets.

For the entirety of 2025, PICSB aims to achieve export sales reaching 6,000 units, with a target to exceed ten times that number by 2030.

Currently, Proton has exported 20,169 vehicles to 19 countries, including South Africa, Angola, Bangladesh, Bermuda, Brunei, Fiji, Ghana, Iraq, Kenya, Mauritius, Egypt, Mozambique, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, and Trinidad & Tobago.

The top three Proton models in terms of export units since 2020 are the Proton Saga (10,998 units), Proton X50 (3,968 units), and Proton X70 (3,316 units).

The warm reception for the Proton e.MAS 7 has propelled its sales figures, making it the third highest-selling model in exports this year.

Since the commencement of export activities to Nepal and Trinidad & Tobago, a total of 233 units have been shipped as of December 2024.

This model has maintained strong sales, with 916 units sold in May alone for both domestic and international markets, bringing the year-to-date (YTD) total sales to 3,632 units.

In a brief historical note, Proton began exporting to the Bangladeshi market in 1986, a year after its first car was launched.

By 1992, Proton had become the fastest-growing new car franchise in the UK, with annual sales reaching 15,000 units.

By the early 2000s, Proton models were present in 64 countries worldwide.

NEWS

Proton records sales of 11,069 units in June 2025

In June 2025, Proton reported total sales of 11,069 units, bringing its year-to-date (YTD) sales figure to 72,156 units.

This positions Proton as the second-largest brand in the industry, despite a 21 percent decline in total industry volume (TIV) to 53,500 units compared to 68,007 units in May.

Proton’s market share for June is estimated at 20.7 percent, reflecting an increase of 1.1 percent compared to the previous month and up 1.2 percent from the YTD figure of 19.5 percent.

According to Proton, the decline in automotive sales in June was influenced by external factors such as increased tensions in the Middle East and the expansion of the Sales and Service Tax (SST), which negatively affected buyer sentiment.

So far, the Proton Saga continues to top the chart as Proton’s best-selling car with 5,206 units sold, followed by the Proton X50 (1,657 units), Proton S70 (1,402 units), Proton Persona (1,171 units), Proton X70 (533 units), Proton Iriz (288 units), and Proton X90 (174 units).

Meanwhile, the only EV model, the Proton e.MAS 7, concluded the first half of 2025 with 4,253 units sold in the domestic and export markets, achieving a 24 percent market share.

Proton’s vehicle exports surged by 56.8 percent to 414 units in June 2025 compared to June 2024, resulting in a total export figure for the first half of the year that increased by 39.9 percent to 2,250 units.

Proton anticipates that these figures will continue to rise as the Proton e.MAS 7 model is introduced in more countries in the future.

Returning to the local market, Proton is expected to launch the facelifted X50 model this July, featuring changes in design, engine specifications, and enhancements to the ADAS 2.0 system.

NEWS

2025 Proton X50 facelift: What you need to know

Proton has announced a comprehensive update for the B-segment SUV model, the 2025 X50.

Unlike its predecessors, the heavily facelifted X50 now features a distinctly different appearance on the exterior, a revamped cockpit, and, notably, a more powerful engine offering.

Here are some key details about the 2025 X50 facelift:

 

1. Engine

Say goodbye to the three-cylinder engine; the X50 facelift now comes equipped with a 1.5-liter inline four-cylinder turbo engine.

It delivers a power output of 181 PS and 290 Nm, transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).

The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, all while offering 4.7 percent improved fuel efficiency.

 

2. Stylish Exterior

The Proton X50 facelift boasts a refreshed front and rear design with new headlight units, taillights, bumpers, spoilers, and a new set of 18-inch alloy wheels.

Four existing colors are available (Snow White, Passion Red, Jet Grey, and Armour Silver), along with a new color option: Teal Bayou Green.

 

3. More Elegant Cabin

In the cabin, the dashboard layout has been completely redesigned, featuring a smaller cluster screen and a 14.6-inch infotainment screen that now supports Apple CarPlay and Android Auto as standard.

The center area is more spacious and includes a wireless charging slot for smart devices, as the gear shift lever has been relocated to the steering column.

Additional features include ambient lighting with 72 color options, a central console with under-storage space, and voice commands now supporting the Malay language.

 

4. Enhanced ADAS

The safety features of the Proton X50 have been upgraded with an improved Level 2 Advanced Driver Assistance System (ADAS) that includes the following functions:

  • Rear Side Radar System (RSRS)
  • Automatic Parking Assistance (APA) with a 360-degree HD camera
  • 180-degree under-vehicle transparent display

More details will be announced in the near future.

NEWS

New Proton models to be equipped with locally-made high-tech components

Proton recently signed four joint venture agreements as well as two technical agreements with local vendors and global suppliers for Geely’s products.

This new collaboration aims to strengthen the company’s local supply chain and enhance the capabilities of local vendors.

It also aims to accelerate the localization of key components for Proton models in the internal combustion engine (ICE) and electric vehicle (EV) segments.

Among the key components involved are as follows:

  • ADAS (Advanced Driver Assistance Systems) for model AMA01 (Delloyd Technology Bhd & Imotion Automotive Technology (Suzhou) Co. Ltd)
  • Brake systems for model AMA01 and Series X (PEPS JV (M) Sdn Bhd & Liuzhou Sanly Autoparts Co. Ltd)
  • Lighting systems (JHM Consolidation Bhd & Jiangsu Dekai Auto Parts Co. Ltd)
  • HVAC (Heating, Ventilation, and Air Conditioning) systems (Trillion Speed (M) Sdn Bhd & Shanghai Yinlun Heat Exchange Systems Co. Ltd)

Additionally, a technical agreement has been finalized between SHJ Interia Sdn Bhd and Changcun Fawsn Automotive Trim Co. Ltd to develop and transfer new manufacturing technologies for interior components, particularly roof linings.

The second technical agreement involves Xenso Electronics Sdn Bhd and Freetech Intelligent Systems Co. Ltd, aimed at developing advanced driver assistance systems (ADAS), specifically for blind spot monitoring and lane change assistance functions.

“With high-tech components becoming increasingly important in our models, it is essential for PROTON to bring the development and production of these components into the local ecosystem. This is not only for cost reduction but also to enhance the capabilities of our R&D team and vendors.

These joint venture and technical agreements reflect our long-term commitment to manufacturing vehicles in Malaysia while making the country an automotive hub by contributing to the realization of the Automotive High Tech Valley (AHTV) led by the company’s shareholders,” said Wang Huaibing, Chief Procurement Officer of PROTON.

NEWS

Proton offers more car model options for Grab drivers

Proton continues to expand its strategic partnership with Grab Malaysia by introducing more car model options to meet the needs of drivers on this e-hailing platform.

This collaboration follows the success of the previous campaign, “Saga Power Up for Grab Driver-Partners,” which was launched in November 2024.

Apart from the Proton Saga, Grab driver partners can choose to acquire the Proton S70 sedan and the premium model range of the X Series (Proton X50, Proton X70, and Proton X90), tailored under the GrabCar Plus and GrabCar (6-seater) categories.

This collaboration also offers attractive incentives, such as cash rebates of up to RM13,000, as well as a 5 percent service discount for the first two years or up to 40,000 km.

It also provides petrol support worth RM500 to ease initial ownership operating costs.

Ong Chee Wooi, Deputy Sales Director of Proton EDAR, stated, “This strengthened collaboration with Grab Malaysia is an important step in reinforcing the e-hailing sector. PROTON is pleased to offer the S70 model and the premium X series to Grab driver partners.

“For gig workers, this comprehensive program not only provides exclusive advantages but also guarantees reliability and affordable maintenance – crucial factors for those who use their vehicles as the primary tool for earning a living.”

Rashid Shukor, Director of Country Operations and Mobility at Grab Malaysia, said, “We are pleased to strengthen our collaboration with PROTON, which reflects our ongoing commitment to providing flexible opportunities for Malaysians.

“This initiative has made it easier for our driver partners to acquire vehicles, enabling them to generate income and support their families while meeting the growing demand from passengers.

“With the expansion of this collaboration – including the S70 model and the premium X series – driver partners now have the opportunity to enhance their driving experience, upgrade their vehicles, and meet the diverse needs of customers. We hope to continue moving forward together in building a future that is more inclusive and full of opportunities for all.”

 

NEWS

Roslan Abdullah appointed as Chief Operating Officer of GWM Malaysia

GWM Malaysia has announced the appointment of Roslan Abdullah as the new Chief Operating Officer (COO).

With over 30 years of experience in the Malaysian automotive industry, Roslan has played a vital role in transforming and strengthening the brand’s presence in the market, while also gaining customer trust.

Roslan’s appointment comes at a crucial time as GWM Malaysia accelerates its efforts to build a mobility ecosystem that supports the country’s transition towards smarter and greener transportation.

According to Roslan Abdullah, GWM now has the right formula to shape the future of mobility in Malaysia.

“My vision is to position GWM as a trusted long-term mobility partner through a strong and reliable dealer and service network, a product portfolio that meets the needs of the Malaysian people, and a strong commitment to providing a seamless ownership experience.”

Previously, Roslan held the position of Deputy Chief Executive Officer at Proton.

NEWS

Proton appoints Ainol Azmil as acting deputy CEO, succeeding Roslan Abdullah

Proton has announced the appointment of Ainol Azmil as Acting Deputy Chief Executive Officer, taking over the role from Roslan Abdullah.

Ainol Azmil will report to Dr. Li Chunrong (Chief Executive Officer of Proton) and will continue to manage his existing portfolio in Corporate Strategy and Group Technical Procurement.

According to Dr. Li Chunrong, “Proton welcomes Ainol Azmil as Acting Deputy Chief Executive Officer and is confident in his ability to assume this temporary position.”

“At the same time, Proton wishes to express its highest appreciation to Roslan Abdullah for his contributions to the company and wishes him success in his future endeavors.”

Roslan Abdullah served as Deputy Chief Executive Officer for five years, during which he helped strengthen Proton’s position in Malaysia and facilitated the company’s entry into the EV market through the Proton e.MAS 7 model.

NEWS

Proton offers Continental tire installation services at selected 3S/4Ss, prices starting from RM211

Proton has announced a strategic partnership with Continental Malaysia to further enhance the customer ownership experience nationwide.

Through this new collaboration, Proton will introduce integrated tire services at selected service centers across the country, where customers can purchase Continental tires at more competitive prices.

By the end of this year, Proton aims for at least 60 branches to provide this service, making it easier for customers to access complete maintenance packages under one roof.

In addition to competitively priced packages starting from RM211, there is also a Total Confidence Plan (TCP) protection package offered by Continental Malaysia.

This includes a one-year road damage guarantee and a complimentary one-for-one tire replacement for unforeseen cases.

Installment financing options are also available.

According to Roslan Abdullah, CEO of Proton Edar, “The introduction of the tire change service is the next step in our efforts to transform 3S/4S centers into a complete one-stop solution.

“This reflects our commitment to strengthening Proton’s image as the preferred automotive brand for Malaysians,” he elaborated.

Proton currently operates more than 173 service centers and 73 body and paint centers nationwide.

NEWS

Proton Xchange Programme offers RM2,000 incentive for trading in old cars for new models

Proton today launched the Proton Xchange programme, encouraging owners of old vehicles to trade them in for new Proton models, regardless of their brand.

This initiative aligns with the government’s efforts to enhance road safety and promote greener mobility.

With a budget of RM4.8 million, Proton will collaborate with Car Medic Sdn Bhd, an approved automotive treatment facility (AATF), to devise a comprehensive solution that offers incentives to participants while ensuring the safe disposal of old vehicles.

For each old vehicle disposed of, owners will receive an incentive valued at RM2,000, which can be used towards the purchase of any new Proton model, including the Proton e.MAS 7 EV.

The requirements to participate in the Proton Xchange programme are as follows:

  • Open to all types of vehicles, including sedans, MPVs, vans, 4x4s, trucks, and buses
  • The vehicle must be at least 15 years old and in a condition that is no longer safe for use
  • Must include a Vehicle Ownership Certificate (VOC) and form JPJK1KD
  • Owners must also obtain a Certificate of Destruction (COD) from Car Medic

The Proton Xchange programme will run until the end of this year, with only 2,400 slots available.

Speaking at the event, Malaysia’s Minister of Transport, YB Anthony Loke Siew Fook, stated, “The Ministry of Transport supports the Xchange program initiative and encourages more original equipment manufacturers (OEMs) to follow PROTON’s lead by looking beyond just sales targets and profits.”

“As the first automotive company in the country, PROTON is once again becoming a change agent in the automotive industry and setting a good example. No other automotive brand has a program with the same depth and scope, and this will significantly reduce their carbon footprint,” he explained.

Proton’s Chief Executive Officer, Dr. Li Chunrong, said, “The PROTON Xchange programme marks an important step towards safer and greener automotive practices in Malaysia, showcasing PROTON’s commitment to its customers and the nation.

“We also hope this initiative encourages the replacement of old vehicles with new cars equipped with modern safety features, thereby reducing road risks.”

During his speech, Anthony Loke also announced a surprise: every new Proton vehicle registered through this programme will get one year free road tax.

NEWS

Proton vehicle sales surge by 23.9 percent in March

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Proton ended the first quarter (Q1 2025) with total sales of 13,918 units for the month of March, driven by domestic and export sales, including contributions from the smart and e.MAS brands.

Compared to February 2025, Proton demonstrated a performance increase of 23.9 percent in March, and sales were also up by 9.6 percent compared to the same period in 2024.

Proton is also expecting a market share of 18.9 percent for the first quarter (Q1 2025) based on a total industry volume (TIV) of 184,652 units.

As previously reported, strong sales performance in the first three months has crowned the Proton e.MAS 7 as the best-selling electric vehicle (EV).

The Proton Saga continues to dominate as Proton’s best-selling model, with total sales reaching 6,154 units (up 22.5 percent), followed by the Proton S70 with 2,125 units (up 77.5 percent), the Proton X50 (1,858 units), the Proton Persona (1,482 units), the Proton X70 (835 units), the Proton Iriz (337 units), and finally, the Proton X90 (302 units).

Meanwhile, Proton’s export operations continue to expand in Q1 2025, with export volumes increasing by 211 percent to 417 units in March compared to the previous month.

As a result, Proton’s total export sales rose by 11.4 percent compared to the same period in 2024, with the Proton Saga leading with 410 units exported to foreign markets.

Proton is also expanding its export footprint with shipments to countries like Nepal and Trinidad & Tobago.

In addition, Roslan Abdullah, CEO of Proton Edar, anticipates that Proton will launch several new models, in line with what was announced by Proton’s CEO Dr. Li Chunrong earlier last year.

One of the new models is the updated Proton Saga, which is currently undergoing extensive road testing in Malaysia. Another potential addition may be the facelifted Proton X50, a segment B SUV that is also in the testing phase.

EV, NEWS

Proton e.MAS 7 remains as best-selling EV in Malaysia

In March, Pro-Net, a subsidiary of Proton, successfully sold 797 units of the Proton e.MAS 7 electric SUV.

This brings the total deliveries of the e.MAS 7 to 1,853 units for the first quarter (Q1) of 2025, contributing to a market share of 30 percent thus far this year, making it the number one EV in Malaysia.

According to Zhang Qiang, the CEO of Pro-Net, “We would like to extend our gratitude to customers for their unwavering support and confidence in the Proton e.MAS 7, as well as their trust in us to provide an ecosystem that allows them to enjoy an electric driving experience.”

“This achievement will motivate us to continuously improve in offering high-quality products and provide a better ownership experience for our customers,” he stated.

For the Malaysian market, the Proton e.MAS 7 is available in two variants, the Prime priced at RM105,800 and the Premium priced at RM119,800, applicable for the first 6,000 bookings.

To facilitate users, Proton has established 75 DC charging points with up to 120 kW at several dealerships.

Additionally, owners can access over 90 percent of existing charging points in Malaysia operated by Gentari, JomCharge, chargEV, DC Handal, Chargesini, Carput Zap, RExharge, and Charge+, along with a live integrated charging map through the Proton e.MAS app.

Zhang Qiang further remarked, “Our goal is not just to sell cars; we aim to develop a complete ecosystem that involves not only 36 dealerships but also the entire EV charging infrastructure in Malaysia.

“We are also working closely with charging point operators (CPOs) to facilitate easier EV ownership as we want our customers to transition smoothly from ICE to EV.”

NEWS

Price war initiated by Chinese brands disrupts local automotive industry

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The price war launched by a handful of Chinese automotive brands may benefit consumers, but it can have a substantial effect on the local automotive industry.

This concern was voiced by Proton’s Deputy Chief Executive Officer, Roslan Abdullah, during an interview with Berita Harian.

He explained that the massive discounts would create a ripple effect on local vendors who have long supplied components and parts for vehicles.

“The impact of this price war not only affects OEMs with manufacturing and assembly plants in the country, but also has repercussions for local vendors and dealers.

“This situation arises when an oversupply of stocks increases as customers prefer vehicles offered at lower prices. At the same time, some customers are adopting a wait-and-see approach, hoping prices will continue to fall,” he told BH.

Additionally, the price war will also affect the used vehicle market, where customers are likely to opt for new vehicles due to more competitive pricing.

“This will significantly impact the depreciation value of the affected vehicles. The trade-in market will also experience negative impacts,” he stated.

Due to high operating costs (including manufacturing, vendor, and supply chain costs), local OEM brands cannot lower vehicle prices to the same level as Chinese brands to sustain their business.

“We cannot reduce prices to an extremely low level; however, we can offer discounts or promotions such as cash rebates and accessory packages to balance market prices,” he said.

In this regard, Proton is taking careful steps to ensure the company’s long-term profitability, considering it employs more than 7,000 workers and involves over 5,000 employees in its sales network.

“Large-scale vendors may be able to survive because they have partnerships with other brands. However, small vendors that rely on a single brand will surely be affected,” he noted.

According to him, most brands reducing prices benefit from completely built-up (CBU) or semi-knocked down (SKD) concepts, which require lower investments compared to local OEMs like PROTON.

“Their investments in Malaysia are still minimal. Therefore, they can offer substantial discounts because their operating costs are also low. However, this puts pressure on companies operating in Malaysia in the long term,” he explained.

Roslan also emphasized the importance of reassessing the impact of this price war to protect well-established brands in Malaysia.

“Foreign direct investment (FDI) is the government’s target; however, a review needs to be conducted to ensure local assembly brands (CKD) with their own factories and vendor networks can continue to be resilient,” he stated.

NEWS

Proton donates RM250k, offers free car inspections for Putra Heights incident victims

The automotive company Proton has announced a comprehensive support initiative for residents and victims of the gas pipeline fire incident in Putra Heights that occurred on the morning of April 1.

A total of RM250,000 has been allocated to address the immediate needs of residents who have lost their homes, including those placed in several temporary evacuation centers (PPS).

Proton has also established six service centers in the nearby area to offer a thorough free vehicle assessment program, in addition to assisting with insurance claims for all Proton brand vehicles affected by the unfortunate incident.

This service aims to assess the extent of damage in detail and provide owners with a clear pathway for the repair and recovery of affected vehicles.

Affected Proton owners can obtain a comprehensive assessment free of charge at the following six Proton service centers:

For more information, please contact Proton’s 24-hour customer service line at 1-800-88-8398 or via WhatsApp at 012-219 5426.

NEWS

EON allocates 62 vehicles for Putra Heights incident victims

Edaran Otomobil Nasional Berhad (EON) has provided 62 vehicles for the use of victims of the Putra Heights incident for one month without any charges.

The donation consists of 40 vehicles, including sedans, SUVs, and multipurpose vehicles from EON’s retail brands, such as Proton, Mitsubishi, and Volkswagen, as well as from EON’s vehicle rental subsidiary, Avis Malaysia.

In addition, 22 units of vehicles consisting of pickup trucks, including four units of electric vehicles (EV) from the smart brand are also provided for the use of government agencies and organizations that provide assistance to the victims.

EON’s Chief Executive Officer, Akkbar Danial, stated, “Many families not only lost their homes but also lost their primary means of transportation due to the fire incident.”

“As the largest multi-brand vehicle distributor in the country, EON feels grateful to be in a position to provide some relief during this difficult time.”

“On behalf of EON Group, I would like to express my deepest sympathy to all the affected victims. We pray for the speedy recovery of those who have been injured, and hope that all those impacted have the strength, courage, and support needed to rebuild their lives.”

He, who is also the head of the automotive distribution unit at DRB-HICOM, added, “For the time being, EON will provide vehicles to the affected victims and NGOs at no charge for one month. This assistance may be extended depending on specific needs.”

Akkbar also expressed gratitude to the Office of the Chief Minister of Selangor, the Department of Social Welfare, and the Subang Jaya Municipal Council for supporting EON in this initiative and urged various parties to take immediate action to ensure the welfare of the local community following this unfortunate incident.

EV, NEWS

Nepal becomes first international market for Proton eMAS 7

Proton has made its debut in the international electric vehicle (EV) market with the launch of the Proton eMAS 7 in Nepal.

According to the automaker, the launch follows the model’s strong performance in Malaysia since its debut on December 16 and helps to pave the way of a broader international strategy.

In the Nepalese market, the eMAS 7 is distributed by the brand’s authorised distributor, Jagdamba Motors. Similar to Malaysia, it is available in Prime and Premium guises, priced at NPR 5,699,000 (RM 183k) and NPR 6,799,000 (RM 218k), respectively.

There are six colours to choose from, namely Platinum Silver, Turquoise Green, Slate Grey, Quarts Rose, Moyu Black, and Lithium White. Notably, Moyu Black is not offered in Malaysia.

Aside from the addition of the black colour, the specifications of the eMAS 7 for the Nepali market are the same as those for the Malaysian market. The Prime variant comes with a 49.52 kWh Aegis Short Blade battery that promises a WLTP range of 345 km, whereas the Premium variant, equipped with a 60.22 kWh battery, offers a range of 410 km.

According to Proton, the eMAS 7 embarked on a tour in Nepal from February 21 to March 4, prior to its official launch. The tour covered all seven provinces and included 18 stops, such as Janakpur, Birtamod, and Itahari.

The company said its entry to the market is timely and aligns well with Nepal’s Green Mobility Vision. Over the past four years, the EV penetration rate in the country has increased from 6% of its total industry volume (TIV) in 2021 to 73% in 2024, equivalent to a nine-fold increase from 1,138 units to 10,794 units during that period.

Currently, Jagdamba Motors has three operational dealers, with plans to finalise agreements with 12 dealers nationwide by the end of 2025. It also has plans to establish charging infrastructures and build a robust service center network nationwide.

“Nepal is just the beginning. Plans are already in motion to introduce the Proton eMAS 7 to other international markets to support the brand’s global growth ambitions,” said Dr Li Chunrong, Chief Executive Officer, Proton.

“Going forward, we will be bringing our EV model to Trinidad & Tobago, Mauritius as well as Singapore,” he added.

NEWS

Proton sales up 13.2% to 11,232 units in February

Proton has announced its sales performance for February 2025, during which it sold 11,232 units of vehicles. The figure includes both the domestic market and export sales, as well as the Proton eMAS and smart electric vehicles.

The number reflects an increase of 13.2% compared to January’s record. Proton said it estimates a market share of 17.2% from a forecast total industry volume (TIV) of 65,276 units.

The national automaker also revealed that three of its models lead their respective segments for Year-To-Date (YTD) sales. The S70 remains the best-selling C-segment sedan in Malaysia with 2,340 units sold in the first two months of the year.

The X90 continues to dominate D-segment SUV sales, with 746 units sold last month, while the X50 cements its position atop the class with a sales of 1,824 units.

As for the eMAS 7, Proton noted that the popularity of the EV is surging, with over 4,500 bookings received since its launch. February saw 580 units of the eMAS 7 delivered to customers, bringing the total number of deliveries to over 1,000 units.

Aside from domestic sales, the MAS 7 is also in line to make waves in export markets. 50 units were shipped to Nepal in February ahead of its future launch while a small number of units have also been sent to Singapore and Trinidad & Tobago for evaluation purposes.

Along with increases in sales, February also brought new developments to Proton’s export operations with the roll out of the CKD version of the LHD Proton Saga at the Ezz Elarab Elsewedy Automotive Factories (ESAF) in Egypt. The new facility was built with an investment of USD50 million, with an annual production capacity of 40,000
vehicles.

“Sales for Proton recovered in February after a slow start to 2025. There is some lingering uncertainty regarding buyer liquidity but for now, our volumes are on an upward trend. Therefore, as a whole, Proton is continuing to chase sales volumes for our range of ICE products while setting the pace in the EV market.

“The Proton e.MAS 7 has proven to be an early success so our challenge now is to keep it in the spotlight while aggressively planning for our other model introductions later this year,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

EV, NEWS

Proton eMAS 7 deliveries hit 1,000 units in less than three months

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Pro-Net has announced that it has delivered 1,000 units of the Proton eMAS 7 to date. The electric vehicle was officially launched on 16 December 2024.

The subsidiary of Proton stated that the overwhelming response to the eMAS 7 is a testament to the trust Malaysians have placed in the national automaker’s vision for sustainable mobility.

“The success of the eMAS 7 is a reflection of our commitment to providing a compelling EV proposition that aligns with the needs of Malaysian consumers.

“Our goal is not just to sell cars but to foster a complete ecosystem that ensures a seamless and confident transition to electric mobility,” said Zhang Qiang, Chief Executive Officer of Pro-Net.

The company says survey results indicate that 58% of buyers recognize the eMAS 7 as a value-for-money proposition, while 51% appreciate its spaciousness and practicality.

Additionally, 38% were drawn to its advanced safety features, including Level 2 ADAS and semi-autonomous driving capabilities, and 39% cited the Live Integrated Charging Map as a key factor in their decision-making process.

According to Pro-Net, they have secured over 4,500 bookings for the EV. The company is confident of reaching 6,000 bookings soon, thanks in part to the extension of the Power Package that provides exclusive pricing to early adopters.

The company added that the eMAS 7 has captured 25% share of the local EV market. As a refresher, it has also emerged as the best-selling EV in Malaysia for January 2025.

NEWS

Miss Asia (Southeast Asia) 2024 winner gets a Proton S70

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Proton recently presented a Proton S70 as the grand prize to Miss Asia (Southeast Asia) 2024 winner Janice Chian Yan Tong, during a ceremony held at the Proton Centre of Excellence (COE) headquarters.

The 24-year-old, originally from Ipoh, was crowned the prestigious title over 16 other finalists.

“Proton is proud to present the winner of Miss Asia (Southeast Asia) 2024 with a unit of the Proton S70 as the grand prize and as a reward for her victory. This prestigious pageant embodies excellence, ambition, and confidence, which are values that align perfectly with our own corporate values,” stated Roslan Abdullah, Deputy Chief Executive Officer of Proton.

After experiencing her new car for the first time, Janice expressed her admiration for the handling, smart features, and sleek design of the sedan.

“The Proton S70 delivers everything I could possibly want, impressive power, sophisticated style, safety, and modern technology. It is a car that truly stands out in its class,” Janice shared.

Launched in November 2023, the S70 is powered by a 1.5-litre turbo three-cylinder engine that produces 150 PS and 226 Nm of torque. Power is transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).

The selling prices start from RM73,800 for the Executive model, RM79,800 for the Premium, RM89,800 for the Flagship, and RM94,800 for the Flagship X.

NEWS

Our X-Series lineup remains strong despite stiff competition, says Proton

National automaker Proton in a statement said that its X-Series SUV lineup remains resilient in the market despite facing stiff competition from other brands vying for the same customer base.

X50

According to the automaker, the X50 has emerged as its best-selling SUV, with total sales of 23,647 units last year. The 2024 version, launched on 4 June, received an overwhelming response with a total of 8,000 bookings in the first month. A total of 13,780 units of the 2024 X50 were sold last year, accounting for 58.3% of the model’s total sales.

Meanwhile, the X50 Sport Edition (SE) received 941 orders, with 299 units registered in less than a month after its debut.

A recent survey of over 1,300 customers revealed that X50 owners were drawn to the vehicle primarily due to its combination of features, engine performance and spacious cabin.

X70

Proton’s first SUV, the X70, recorded sales of 5,628 units for the 2025 version. This makes up 62.6% of the total 8,992 units sold in 2024.

From the same recent survey, key reasons for purchase included fuel efficiency, features and engine performance.

Launched in August last year, the 2025 X70 is a comprehensive update to its predecessor, featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology.

X90

 

The X90, Proton’s entrant in the D-segment SUV space, ended 2024 with 3,553 units delivered, maintaining its position as a market leader since its launch two years ago.

Proton reported that buyers were drawn to the X90’s driving performance, storage capacity and value for money. About 30% of buyers preferred the car for its strong driving performance, while 27% liked it because of its large storage compartments, good value for money and number of features compared to competitors.

The automaker added that X90 owners have families with children with a similar buying profile as X50.

“Thanks to our intelligent models, we have managed to raise the overall level of sophistication in cars offered to Malaysian buyers and while the strong market response to our current model lineup is testament to the trust and loyalty we have earned from our customers. Looking ahead, we remain dedicated to delivering vehicles that offer outstanding performance, features, and value,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

EV, NEWS

Proton eMAS 7 leads Malaysia EV sales chart in January

Launched in December last year, Malaysia’s first national EV Proton eMAS 7 has hit the mark with the market with 421 units delivered to customers for its first month.

According to Proton, this places the eMAS 7 as the best-selling EV in Malaysia with a 25% share of the overall EV market for January.

“It took just one month for the Proton e.MAS 7 to lead national EV sales, proving Malaysians will make the switch to EVs when the product and price proposition are correct,” said Zhang Qiang, Deputy Chief Executive Officer of Proton Edar.

Current bookings for the eMAS 7 now exceed 4,000 units, and as a result, Proton is offering the launch package benefits to an additional 3,000 units.

The automaker said over 80% of bookings are for the Premium model and the numbers are set to go up over coming months as more units arrive and more dealerships are opened.

Meanwhile, Proton also announced its sales performance for January 2025, totalling 9,914 units for both domestic and export markets, including eMAS and smart cars.

This compares to 12,882 units (ICE cars only) reported for January 2024. Based on the estimated TIV figure, the company’s market share is therefore forecast at 19.7%, an increase from the overall figure of 18.7% last year.