Tag Archives: Tanjong Malim

2026 Proton e.MAS 7 PHEV now assembled locally at Tanjong Malim

Proton New Energy Technology (Pro‑Net) has officially begun local assembly (CKD) operations for the Proton e.MAS 7 PHEV at the Automotive High Tech Valley (AHTV) in Tanjong Malim.

The first e.MAS 7 PHEV roll‑out ceremony was officiated by YB Senator Datuk Seri Johari Abdul Ghani, Minister of Investment, Trade and Industry (MITI), together with Deputy Minister YB Sim Tze Tzin.

Also present were Tan Sri Syed Faisal Albar, Proton Chairman; Dr. Li Chunrong, Proton Chief Executive Officer; and Dato’ Ir. Abdul Rashid Musa, Proton Deputy CEO.

Sales Performance & New Features

The Proton e.MAS 7 PHEV has emerged as Malaysia’s best‑selling plug‑in hybrid vehicle, with registrations reaching 4,500 units to date.

Total bookings have surpassed 11,000 units.

Proton also announced a new feature for the e.MAS 7 PHEV: a massage function for the driver and front passenger seats. This enhancement is available exclusively for the Premium and Premium Plus variants.

The addition reflects Pro‑Net’s commitment to improving its products based on customer feedback and evolving consumer expectations, ensuring the model remains practical and relevant for daily use.

Strengthening the Local Ecosystem

The CKD programme for the e.MAS 7 PHEV marks the next phase of Pro‑Net’s localisation efforts, involving Malaysian suppliers across the automotive value chain.

Approximately 30% of the vehicle’s components are sourced locally.

This represents a significant step toward strengthening Malaysia’s automotive ecosystem, expanding domestic manufacturing capabilities, and creating more high‑skilled job opportunities.

Proton’s new EV plant currently employs 391 staff members.

Plans to Increase Local Content

Earlier this year, Proton announced plans to expand its new energy vehicle (NEV) assembly plant at AHTV Tanjong Malim.

With an investment value of RM37 million, Proton aims to increase production capacity to 42,000 units per year.

This initiative is part of the company’s broader strategy to raise local content across its product lineup.

Proton announces RM253 million investment in new stamping lines in Tg Malim

PROTON recently performed a groundbreaking ceremony for new additions to its stamping facilities in Tanjong Malim.

Known as stamping E and F-Line, the new lines will expand the volume of parts stamping at Proton Tanjong Malim as the company prepares to relocate production of the Proton Saga from Shah Alam by 2026.

A sum of RM253 million has been earmarked for the project, which is expected to also cater to growing overall
production volume as well as any new models to be introduced in the near future.

This is the second planned expansion to the national automaker’s parts stamping capabilities in recent years after the inauguration of the D-Line stamping plant on 14 March 2023 by the Menteri Besar of Perak, Datuk Seri Saarani Mohamad.

Dr Li Chunrong, Chief Executive Officer of Proton said the addition of the parts stamping E and F-Line are critical to the company’s future volume expansion plans as it gives more flexibility to ramp up production and meet market demand.

“For the whole of 2023 and up to June 2024, our Tanjong Malim plant has stamped out 6,067,064 components, of which 395,211 are from the new D-Line, and this number will grow exponentially when production for the Proton Saga is relocated here in 2026,” he added.

The new E-Line will feature a four stage stamping process with a 1600-tonne stamping machine and three 800-tonne machines while the F-Line will have a five stage stamping process utilising a 2000-tonne, 1200-tonne and three 1000-tonne stamping force machines.

Aside from the stamping machines robots will also be used to transfer parts between workstations while IR 4.0 technology will be implemented using real-time data and machine learning to improve the quality of parts produced.

Additionally, the new stamping lines will help to further reduce PROTON’s reliance on imported parts for its models, insulating the company against potential disruptions to global trade, and improving local parts supply.

At the same time, the investment further builds on competencies available in Tanjong Malim and will contribute towards the ongoing development of the Automotive High Tech Valley (AHTV).