2026 Proton e.MAS 7 PHEV now assembled locally at Tanjong Malim

Proton New Energy Technology (Pro‑Net) has officially begun local assembly (CKD) operations for the Proton e.MAS 7 PHEV at the Automotive High Tech Valley (AHTV) in Tanjong Malim.

The first e.MAS 7 PHEV roll‑out ceremony was officiated by YB Senator Datuk Seri Johari Abdul Ghani, Minister of Investment, Trade and Industry (MITI), together with Deputy Minister YB Sim Tze Tzin.

Also present were Tan Sri Syed Faisal Albar, Proton Chairman; Dr. Li Chunrong, Proton Chief Executive Officer; and Dato’ Ir. Abdul Rashid Musa, Proton Deputy CEO.

Sales Performance & New Features

The Proton e.MAS 7 PHEV has emerged as Malaysia’s best‑selling plug‑in hybrid vehicle, with registrations reaching 4,500 units to date.

Total bookings have surpassed 11,000 units.

Proton also announced a new feature for the e.MAS 7 PHEV: a massage function for the driver and front passenger seats. This enhancement is available exclusively for the Premium and Premium Plus variants.

The addition reflects Pro‑Net’s commitment to improving its products based on customer feedback and evolving consumer expectations, ensuring the model remains practical and relevant for daily use.

Strengthening the Local Ecosystem

The CKD programme for the e.MAS 7 PHEV marks the next phase of Pro‑Net’s localisation efforts, involving Malaysian suppliers across the automotive value chain.

Approximately 30% of the vehicle’s components are sourced locally.

This represents a significant step toward strengthening Malaysia’s automotive ecosystem, expanding domestic manufacturing capabilities, and creating more high‑skilled job opportunities.

Proton’s new EV plant currently employs 391 staff members.