Tag Archives: SDAC-Ford

NEWS

SDAC-Ford celebrates owner community throughout Merdeka month

Sime Darby Auto ConneXion-Ford, the sole distributor of Ford in Malaysia has rolled out a series of engaging activities to celebrate its growing community of owners.

This initiative follows the company’s latest milestone, having delivered more than 24,000 units of the Ford Ranger nationwide.

Among the activities organised are Ford Nation and Ford Ranger Getaways.

Ford Nation

The inaugural Ford Nation event was held in early August at Heritage Valley, Kuala Lumpur.

The gathering featured various activities including memory-sharing sessions and live music performances by Muzza & the Velvettones and Joy Victor, accompanied by BBQ and local food offerings.

The event also included lucky draws, competitions, and special awards such as Most Stylish Ranger and Longest‑Serving Ford Owner.

Ford Ranger Getaways

Auto ConneXion-Ford also showcased the “Live the Ranger Life” experience through the Ford Ranger Getaways programme.

Bringing together 20 Ranger owners, participants travelled in a convoy to the campsite at StarFresh Agro Park, Negeri Sembilan.

There, they underwent an off-road driving course guided by certified instructors and experienced the Ranger’s off-road assistance and control features firsthand.

The programme also tested teamwork and precision through a series of challenges and interactive games.

Held quarterly since its launch in 2022, Ford Ranger Getaways continues to be one of the brand’s most popular lifestyle and experience-based activities.

Expanded Model Line-up

Auto ConneXion-Ford previously announced a wider range of Ranger and Everest models to cater to diverse lifestyle needs.

Customers can opt for the Ford Ranger Sport 2.0L/3.0L or the Ranger Platinum 3.0L.

For SUV buyers, the Everest Platinum is available in both 2.0L and 3.0L V6 variants for a more premium driving experience.

Enhanced Ownership Experience

Auto ConneXion-Ford continues to improve the ownership journey through customer-focused initiatives and added aftersales value.

A new parts warehouse was launched in Kota Kinabalu in July to ensure faster access to spare parts and quicker turnaround times for customers.

To date, Auto ConneXion-Ford operates 33 dealerships nationwide, including seven dealerships and two dedicated service centres in East Malaysia.

Buyers of the Ranger XL and Ranger Sport 2.0L will receive a front dashcam, valid until 31 August 2026.

Purchases of the Ranger Sport 3.0L and Ranger Platinum 3.0L will come with a complimentary two-year Extended Service Plan (ESP), subject to terms and conditions.

NEWS

SDAC-Ford sets new sales record in 2023 with 8,858 units Ranger, Everest sold

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SIME Darby Auto Connexion-Ford (SDAC-Ford) has announced its sales performance for the year 2023, which saw the company achieve a record-breaking sales with 8,858 units of the Ford Ranger and Everest sold.

According to SDAC-Ford, the achievement reflects Malaysian consumers’ growing trust and preference for Ford vehicles’ exceptional performance, advanced technology, and superior quality.

A key contributing factor to the company’s success is the steady expansion of its dealership network to raise the bar in the Ford service experience.

Last year, it broke ground on the latest RM12 million Ford Signature dealership in Penang strategically located on Jalan Baru in Seberang Prai.

The state-of-the-art facility spans 46,000 square feet, showcasing a cutting-edge Ford 3S centre that follows the latest Ford Signature Corporate Identity and features 16 service bays and four vehicle display areas. The center will be fully operational by the end of Quarter 2 2024.

SDAC-Ford has also significantly expanded its presence across East Malaysia. Recognising Sabah as the third largest pickup market in the country, the company launched two key dealerships in the state – Ford Kota Kinabalu (Inanam) by Boston Auto Dealership and Ford Kota Kinabalu (Penampang) by Rightpower Corporation.

In Sarawak, the company opened Ford Kota Samarahan, Jimisar Aruna dealership in October 2023, located in the UniVista Commercial Centre, Jalan UniVista Off Jalan Express Way in Kuching.

These openings have solidified the brand’s footprint in East Malaysia, bringing a total of nine Ford dealerships across the area and 38 dealerships nationwide.