SDAC-Ford sets new sales record in 2023 with 8,858 units Ranger, Everest sold

SIME Darby Auto Connexion-Ford (SDAC-Ford) has announced its sales performance for the year 2023, which saw the company achieve a record-breaking sales with 8,858 units of the Ford Ranger and Everest sold.

According to SDAC-Ford, the achievement reflects Malaysian consumers’ growing trust and preference for Ford vehicles’ exceptional performance, advanced technology, and superior quality.

A key contributing factor to the company’s success is the steady expansion of its dealership network to raise the bar in the Ford service experience.

Last year, it broke ground on the latest RM12 million Ford Signature dealership in Penang strategically located on Jalan Baru in Seberang Prai.

The state-of-the-art facility spans 46,000 square feet, showcasing a cutting-edge Ford 3S centre that follows the latest Ford Signature Corporate Identity and features 16 service bays and four vehicle display areas. The center will be fully operational by the end of Quarter 2 2024.

SDAC-Ford has also significantly expanded its presence across East Malaysia. Recognising Sabah as the third largest pickup market in the country, the company launched two key dealerships in the state – Ford Kota Kinabalu (Inanam) by Boston Auto Dealership and Ford Kota Kinabalu (Penampang) by Rightpower Corporation.

In Sarawak, the company opened Ford Kota Samarahan, Jimisar Aruna dealership in October 2023, located in the UniVista Commercial Centre, Jalan UniVista Off Jalan Express Way in Kuching.

These openings have solidified the brand’s footprint in East Malaysia, bringing a total of nine Ford dealerships across the area and 38 dealerships nationwide.