Tag Archives: Proton e.MAS 7

NEWS

Proton e.MAS Golden Test Drive rewards Malaysians with 30 gold bars

Pro-Net, a wholly owned subsidiary of Proton has announced the Golden Test Drive campaign for the Proton e.MAS running from April 13 to May 17, 2026.

This latest campaign invites Malaysians to experience electric mobility by test-driving the following models:

  • Proton e.MAS 7
  • Proton e.MAS 5
  • Proton e.MAS 7 PHEV

With the theme “30 Bars of Gold in 30 Days,” the campaign offers the chance to win 30 units of 3g gold bars over five consecutive weeks.

How to Participate

There are four simple steps to take part in this campaign:

  1. Follow Proton e.MAS on social media (Instagram, Facebook, TikTok, or Xiao Hong Shu)
  2. Visit any official Proton e.MAS dealer
  3. Test drive and book any Proton e.MAS model
  4. Complete the form and submit your entry through the participating official dealers

A total of six winners from across the country will be selected each week to take home a 3g gold bar.

Exclusive Grand Prizes

Additionally, the campaign offers exclusive grand prizes, including:

  • 1x Grand Prize: A 5-day, 4-night trip for two to the Gold Mine Tour in Australia
  • 3x Gold Class Prizes: 5g gold bars

Golden Roadshow at Selected Locations

Proton will host a Golden Roadshow, bringing its range of EVs closer to Malaysians at select locations:

  • Queensbay Mall, Penang (April 15-19)
  • AEON Melaka (May 19-24)
  • East Coast Mall, Kuantan (June 24-28)
EV, NEWS

2026 Proton e.MAS 7 CKD officially launched – priced at RM99,800

Pro-Net has announced the arrival of the Proton e.MAS 7 electric SUV in a locally assembled (CKD) version, with a starting price of RM99,800 after rebates.

Several new features have been added to both variants of the e.MAS 7, detailed as follows:

Prime Variant:

  • Addition of an electric tailgate.

Premium Variant:

  • Upgraded Advanced Driver Assistance System (ADAS), which includes features such as Forward Collision Traffic Alert (FCTA), Active Lane Change Assistance (ALCA), and Evasive Maneuver Assist (EMA).

Pro-Net also announced an additional benefits package, which includes:

  • Power Home: A 7 kW wall charger (valued at RM1,500)
  • Power Plus: A Vehicle-to-Load (V2L) adapter (valued at RM500)
  • Power Online: 5 years of unlimited internet data (valued at RM1,800)
  • Power Thru: Unlimited vehicle warranty for 6 years and an 8-year/160,000 km warranty on the battery and high-voltage components
  • Power Exchange: Exclusive trade-in rebate for Proton owners (valued at RM5,000)
EV, NEWS

Proton launches e.MAS 7 in Singapore, priced from RM576,000

Proton has recently announced the reintroduction of its brand in the neighboring country with the launch of the electric vehicle model e.MAS 7.

The specifications of the e.MAS 7 for the Singapore market are similar to what is offered in Malaysia.

The e.MAS 7 is powered by a single electric motor producing 215 hp and 320 Nm of torque.

Acceleration from 0 to 100 km/h is achieved in just 6.9 seconds, reaching a top speed of 175 km/h.

The Proton e.MAS 7 is available in two variants: Prime and Premium.

The Prime variant is equipped with a 49.52 kWh LFP battery pack, providing a range of 345 km on a full charge (WLTP data), while the Premium variant is fitted with a 60.22 kWh battery pack that allows for a driving range of 410 km.

This Aegis short-blade battery supports AC charging at 11 kW, as well as DC fast charging at 100 kW (80 kW for the smaller battery capacity), where the battery can be charged from 30% to 80% in just 20 minutes.

There are six color options available: Platinum Silver, Lithium White, Turquoise Green, Slate Grey, Quartz Rose, and Obsidian Black, along with two interior color choices: Indigo Blue and Alabaster White.

The e.MAS 7 is priced starting at S$175,988 (RM576k) for the Prime variant and S$179,988 (RM590k) for the Premium variant, exclusively for the first 99 owners.

Each purchase will include the following packages:

  • A 10-year battery warranty with no mileage limit
  • Five years of free roaming data in Malaysia and Singapore
  • Cross-border roadside assistance between Peninsular Malaysia and Singapore
EV, NEWS

PMX inaugurates Proton’s EV factory in Tanjung Malim; CKD e.MAS 7 commences

Proton has officially launched its electric vehicle (EV) production facility located in the Automotive High Technology Valley (AHTV) of Tanjung Malim.

The launch ceremony was officiated by Malaysia’s Prime Minister, YAB Dato’ Seri Anwar Ibrahim, and was also attended by the Chief Minister of Perak, Dato’ Seri Saarani Mohamad; the Minister of Transport, Anthony Loke Siew Fook; and the Minister of Investment, Trade, and Industry, Tengku Zafrul Tengku Abdul Aziz.

With operations commencing this month, the EV factory will serve as an assembly site for various models from the Global Modular Architecture (GMA) platform.

The first model to be assembled at this factory will be the Proton e.MAS 7 electric SUV, followed by the Proton e.MAS 5 in due course.

Initially, the factory will have a production capacity of up to 20,000 units per year, with the ability to scale up to 45,000 units per year depending on domestic and international demand.

This factory is also expected to generate over 200 job opportunities for the local community.

EV, NEWS

Proton’s EV factory to start production this September, creating 200 job opportunities

Proton’s electric vehicle (EV) manufacturing plant in Tanjung Malim is nearing completion and is set to begin operations this September.

Within six months of the groundbreaking ceremony held in February, the construction of this facility has reached 90.4%, with equipment installation at 83.5%, resulting in an overall project progress of 86.9%.

The factory will be used for assembling various models from the Global Modular Architecture (GMA) platform, starting with the Proton e.MAS 7, followed by the e.MAS 5.

With an initial production capacity of 20,000 units per year, the facility can expand to accommodate up to 45,000 units in line with the growth of domestic and international demand.

To facilitate this, each production line can be enhanced with several stations featuring a modular testing line capable of supporting platform variations or the production of multiple model types.

Logistics, utilities, storage systems, and digital traceability tools have also been optimized to support scaling for various models for both local and export markets.

Unlike the existing factory, this EV production facility has a new layout specifically designed for battery assembly, high-voltage safety measures, and electrical testing processes.

Proton is also training 30 non-executive workers with Malaysian Skills Certificate (SKM) and diploma backgrounds before the full-scale production begins this September.

This EV factory is expected to generate over 200 new job opportunities for the local community, particularly in the fields of EV industrialization and technical services.

Additionally, Proton is collaborating strategically with Politeknik Sultan Azlan Shah (PSAS) to strengthen local talent, where Proton contributes technical syllabus input and supports internship initiatives.

Geely, as Proton’s partner, provides technical guidance on the production systems, assists in equipment selection, and positions experts to support installation and trial testing.

Furthermore, Geely facilitates overseas training for Proton staff to ensure the new facility meets global EV manufacturing standards.

According to Wan Yousry bin Mohamed, Chief Manufacturing Engineer at PROTON, “This factory represents PROTON’s transformation and our unwavering commitment to a sustainable, high-tech future.

“We are also laying the groundwork for Malaysia’s leadership in the regional EV landscape by strategically expanding our EV offerings into new international markets. This is a monumental step for both the company and the country, and we are excited to see the first Malaysian-made EV roll off the production line and onto our roads,” he added.

NEWS

Proton establishes export company to expand global footprint

Proton Holdings Berhad has announced the establishment of its wholly-owned subsidiary, Proton International Corporation Sdn Bhd (PICSB), to spearhead efforts in expanding its international market presence.

Enmund Lim Meng, the former Director of Proton’s International Sales Division, has been appointed as the Chief Executive Officer of the new company.

PICSB will be responsible for expanding Proton’s export markets, with an aim to grow into global southern countries while overseeing and developing sales and marketing efforts in existing markets.

For the entirety of 2025, PICSB aims to achieve export sales reaching 6,000 units, with a target to exceed ten times that number by 2030.

Currently, Proton has exported 20,169 vehicles to 19 countries, including South Africa, Angola, Bangladesh, Bermuda, Brunei, Fiji, Ghana, Iraq, Kenya, Mauritius, Egypt, Mozambique, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, and Trinidad & Tobago.

The top three Proton models in terms of export units since 2020 are the Proton Saga (10,998 units), Proton X50 (3,968 units), and Proton X70 (3,316 units).

The warm reception for the Proton e.MAS 7 has propelled its sales figures, making it the third highest-selling model in exports this year.

Since the commencement of export activities to Nepal and Trinidad & Tobago, a total of 233 units have been shipped as of December 2024.

This model has maintained strong sales, with 916 units sold in May alone for both domestic and international markets, bringing the year-to-date (YTD) total sales to 3,632 units.

In a brief historical note, Proton began exporting to the Bangladeshi market in 1986, a year after its first car was launched.

By 1992, Proton had become the fastest-growing new car franchise in the UK, with annual sales reaching 15,000 units.

By the early 2000s, Proton models were present in 64 countries worldwide.

EV, NEWS

Proton launches e.MAS 7 in Trinidad and Tobago

Proton has officially launched its first electric vehicle, the e.MAS 7, in the export market of Port of Spain, the capital of Trinidad and Tobago, distributed by ANSA Motors.

This country marks the second international market for the Proton e.MAS 7, just three months after its inaugural launch in Nepal.

ANSA Motors has been the official dealer for Proton vehicles in Trinidad and Tobago since 2013.

Coinciding with this launch, ANSA Motors has also opened a new electric vehicle showroom located in The City of Grand Bazaar.

The state-of-the-art facility is expected to provide a comprehensive experience for customers to explore, understand, and receive specialized support for Proton’s electric vehicle models.

The Proton e.MAS 7 is available in a Premium specification, featuring an electric motor with a power output of 214 hp and 320 Nm of torque, along with a 60.22 kWh Aegis Short Blade battery pack, allowing for a driving range of up to 410 km (WLTP data).

Since entering this market last year, Proton has successfully sold a total of 481 units of cars, including 271 units of the Proton X50, 141 units of the Proton X90, and 44 units of the Proton Saga.

According to Edmund Lim Meng Thong, Director of International Sales Division at Proton, “The journey of Proton with the e.MAS 7 into the Trinidad market is a significant milestone for Proton and reflects our commitment to lead the acceptance of electric vehicles in the country.”

Among the new export markets Proton is expected to enter by the end of this year are Mauritius and Singapore.

EV, NEWS

Proton delivers 2,716 e.MAS 7 in the first four months of 2025

In the first four months of 2025, Pro-Net successfully delivered 2,716 units of the Proton e.MAS 7 to customers in Malaysia and export markets.

This means that, on average, one Proton e.MAS 7 is sold every hour!

In April 2025 alone, Proton recorded sales of 863 units of the e.MAS 7 for both the local and export markets, further solidifying its position as the leader in the EV segment.

The market share stands at 26 percent for four consecutive months.

To facilitate ownership, Pro-Net continues to expand its charging network, with the Integrated Direct Charging Map now featuring over 2,500 charging points.

e.MAS 7 owners living in condominiums and apartments need not worry, as more than 1,000 charging points are available at 397 residential locations.

Additionally, e.MAS 7 owners can send their vehicles for regular maintenance services at 24 3S centers, supported by 10 Body and Paint centers.

According to Zhang Qiang, CEO of Pro-Net, “In line with the rapid growth of EVs, we are also actively improving our services so that every e.MAS 7 owner can enjoy a smoother, more enjoyable, and environmentally friendly vehicle ownership experience.”

As standard, the Proton e.MAS 7 is powered by a front-wheel-drive electric motor generating 218 PS and 320 Nm of torque, allowing for acceleration from 0 to 100 km/h in just 6.9 seconds.

There are two battery pack options available: a 49.52 kWh pack providing a range of 345 km, or a 60.22 kWh pack with a range of up to 410 km.

For the Malaysian market, the Proton e.MAS 7 is priced starting at RM105,800 for the Prime variant, and RM119,800 for the Premium variant.

EV, NEWS

Proton e.MAS 7 debuts in Singapore with prices starting from RM565k

After more than a decade, Proton has made its long-awaited return to the neighboring market of Singapore with the launch of the Proton e.MAS 7 electric vehicle (EV), managed by the new distributor VINCAR Group.

This best-selling EV in Malaysia was officially launched at The Car Expo 2025, which recently took place.

According to Proton’s Chief Executive Officer, Dr. Li Chunrong, “The launch of the Proton e.MAS 7 in Singapore marks an important step in expanding our international market, as well as our commitment to introducing high-quality and advanced EVs to this region.”

“We are confident that the e.MAS 7, with its attractive features and suitability for urban environments, will receive a positive response from Singaporean drivers who are increasingly prioritizing electric mobility,” he explained.

Proton’s return to Singapore aligns with the country’s rapid transition towards green mobility.

The Singapore EV market is reported to have seen a consistent increase from 12 percent in 2022 to 18 percent in 2023, with a target of reaching 55 percent by 2027.

The Singaporean government also aims to provide up to 12,000 EV charging points in 2,000 Housing and Development Board (HDB) parking areas by the end of this year, and 60,000 by 2030.

In Singapore, the Proton e.MAS 7 is offered in six attractive color options, including the new color Moyu Black.

Based on the supplied images, the Proton e.MAS 7 for this market resembles the Prime variant sold in Malaysia, featuring 18-inch wheels (compared to the 19-inch wheels for the Premium variant).

Other features include a 15.4-inch touchscreen, Flyme Auto audio system, and full LED lighting.

The Proton e.MAS 7 is priced starting from S$173,988 (approximately RM565,429).

EV, NEWS

Proton e.MAS 7 to serve as patrol car at Northport

Proton New Energy Technology Sdn Bhd (Pro-Net) recently delivered three Proton e.MAS 7 electric SUVs to the management of Northport (Malaysia) Sdn Bhd for use by its auxiliary police force.

This achievement marks Northport as the first port operator in the country to utilize the e.MAS 7 in its fleet management, reinforcing its commitment to corporate ESG initiatives and sustainable transportation solutions.

The use of the Proton e.MAS 7 electric SUV will not only reduce fuel consumption, carbon emissions, and noise pollution, but its quiet and smooth ride will also make patrol operations more comfortable and reduce officer fatigue.

According to Zhang Qiang, CEO of Pro-Net, “We are delighted to be working with Northport, an organization that exemplifies sustainability.”

“Its use in Northport’s operations proves that electric vehicles are not just a vision of the future, but a solution that can be adopted today.”

Fakhrul Azhar Tajudin, CEO of Northport, said, “At Northport, we are committed to practicing a sustainable approach and supporting clean energy solutions.”

“As a port that is proud of its Malaysian identity, the selection of the Proton brand also reflects our support for local innovation and national industry development. With its balance of performance, safety and technology, the Proton e.MAS 7 is a suitable choice to meet the demanding operational needs of the port.”

EV, NEWS

Power Pack package, RM4,000 rebate for Proton e.MAS 7 now extended to additional 3,000 customers

Proton, through its subsidiary Pro-Net, has extended the Power Pack package offered for the Proton e.MAS 7 electric SUV to an additional 3,000 customers, along with a rebate of RM4,000.

For your information, the Power Pack launch package includes:

  • Power Home: Free 7kW Home Charger worth RM1,500
  • Power Plus: Free V2L Adapter worth RM500
  • Power Online: 5-Year Unlimited Internet Data worth RM1,800
  • Power Thru: Unlimited Vehicle Warranty for 6 years and Battery and High-Voltage Component Warranty for 8 years / 160,000 km
  • Power Exchange: Exclusive RM1,200 Rebate for Proton Owners trading in their vehicles

Officially launched in mid-December, the Proton e.MAS 7 is powered by a single electric motor producing 215 hp and 320 Nm of torque, with a range of up to 345 km for the Prime variant and up to 410 km for the Premium variant.

The selling price of the Proton e.MAS 7 starts at RM105,800.

According to Pro-Net’s CEO, Zhang Qiang, “Due to exceptional demand, we are pleased to extend this offer so that more Malaysians can experience the Proton e.MAS 7 and the benefits of owning an EV.”

“This achievement reflects our customers’ trust in us as well as their commitment to moving towards a greener future.”

EV, NEWS

Proton e.MAS 7 records over 2,500 orders

Pro-Net has announced that the Proton e.MAS 7 electric vehicle has received over 2,500 orders since reservations for the electric segment C SUV opened at the end of October.

According to Zhang Qiang, the CEO of Pro-Net, “The enthusiasm shown by Malaysians for the Proton e.MAS 7 reflects their readiness to embrace sustainable mobility.”

“With a combination of innovative features and exceptional value, the Proton e.MAS 7 is designed to be the ideal choice for those looking to transition to electric vehicles.”

The Proton e.MAS 7 is available in two main variants: the Prime, which features a 49.52 kWh battery offering a driving range of 345 km, and the Premium variant with a 60.22 kWh battery pack that provides a driving range of up to 410 km.

Specially for the first 3,000 customers, Proton offers a rebate of RM4,000, along with a special package that includes:

  • Power Home: 7 kW home charger (valued at RM1,500)
  • Power Plus: V2L adapter (valued at RM500)
  • Power Online: 5-year internet data package (valued at RM1,800)
  • Power Thru: Unlimited vehicle warranty for 6 years, and a warranty of 8 years or 160,000 km for the battery and high-voltage components.
  • Power Financing: Interest rate of 1.98% from Proton Commerce (up to RM3,000)
  • Power Exchange: Exclusive rebate of RM1,200 for the exchange program for current Proton owners.

Malaysians living around Shah Alam who are interested in viewing the Proton e.MAS 7 can visit the Proton e.MAS showroom located at the Ideal Convention Centre (IDCC) in Shah Alam.

Operated by SG Cars Sdn Bhd, it is the first distribution center for Proton’s new energy vehicle (NEV) brand.

It is reported that 37 dealers have been appointed nationwide, with 30 expected to be fully operational by the end of this year.

This expansion effort has been bolstered by a knowledge-sharing R&D visit to the Geely Research Institute in Hangzhou, China, attended recently by more than 40 principal dealers and executives.

During the visit, participants were introduced to Geely’s latest technology and gained valuable insights into premium EV maintenance, staff training, sales strategies, and operational excellence.

Pro-Net is also seeking partners interested in joining the expanding Proton e.MAS dealer network.

EV

RM14,000 difference between e.MAS 7 Prime and e.MAS 7 Premium

The launch of Proton’s first electric SUV, the e.MAS 7, took place last week.

Despite being teased for a long time on social media, the e.MAS 7 remains a hot topic of discussion among netizens even now.

Opinions are varied, with some expressing positive thoughts while others share negative feedback.

For those contemplating whether to choose the more affordable Prime variant or the more fully-featured Premium variant, we are here to help.

With a price difference of approximately RM14,000, here are five key differences between the Proton e.MAS 7 Prime and e.MAS 7 Premium:

 

1. Battery Capacity

Both variants are equipped with an electric motor producing 215 hp and 320 Nm of torque, allowing for a 0-100 km/h acceleration in about 6.9 seconds.

However, the e.MAS 7 Prime is fitted with a short-blade Aegis LFP (Lithium Iron Phosphate) battery pack with a capacity of 49.52 kWh for a driving range of 345 km, while the e.MAS 7 Premium comes with a 60.22 kWh battery pack, providing a range of 410 km.

 

2. Charging Capability

For the smaller battery, the e.MAS 7 supports DC fast charging up to 80 kW, while the e.MAS 7 Premium can achieve a DC charging capacity of up to 100 kW.

Unfortunately, there appears to be no significant difference in charging times, with both variants recording approximately 20 minutes for DC charging from 30% to 80%.

 

3. Exterior

The e.MAS 7 Prime variant features 18-inch wheels wrapped in 225/55 R18 Giti tires.

In contrast, the e.MAS 7 Premium variant comes equipped with more aggressive 19-inch wheels, fitted with 235/50 R19 Goodyear tires.

Additionally, the e.MAS 7 Premium variant includes several extra features such as a panoramic glass roof, powered tailgate, and an Active Grill Shutter system.

 

4. Cabin Features

The standard features included in the Proton e.MAS 7 are quite extensive.

However, for the Premium model, it includes specific features such as a driver’s seat memory function, adjustable front passenger seat (four-way), front seat ventilation, ambient lighting supporting up to 256 colors, a head-up display, and a sound system with 16 speakers.

 

5. Safety Features

Typically, the lower variant may be lacking in comprehensive safety equipment compared to the premium variant.

However, for the e.MAS 7, both variants are equipped with a comprehensive safety suite that includes advanced driver-assistance systems (ADAS) Level 2, featuring important functions such as Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Rear Cross Traffic Alert (RCTA), Lane Departure Warning (LDW), and Adaptive Cruise Control (ACC).

Moreover, the e.MAS 7 is also equipped with a 360-degree surround camera system.

The only minor difference is that the e.MAS 7 Prime variant does not come with front parking sensors.

 

Proton e.MAS 7 Prime & Premium

EV

Proton e.MAS 7 vs BYD Atto 3: which one should you choose?

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Last week Proton has officially launched its first electric SUV, the Proton e.MAS 7 2025, featuring an attractive price and design package.

Two variants have been announced: Prime and Premium; however, in this article, we will focus on the Premium variant, which comes with significantly better features.

If you are at a crossroads deciding between the e.MAS 7 and the popular BYD Atto 3 Extended Range electric SUV, you might want to read the comparison we’ve prepared below:

 

1. Dimensions

In terms of size, the Proton e.MAS 7 is larger, measuring 4,615 mm in length, 1,901 mm in width, and 1,670 mm in height, compared to the BYD Atto 3 (4,455 x 1,875 x 1,615 mm).

The wheelbase of the e.MAS 7 is also 30 mm longer (2,750 mm) than that of the Atto 3 (2,720 mm), contributing to a more spacious cabin.

Additionally, the e.MAS 7 offers larger cargo space, with 461 liters, while the Atto 3 provides about 440 liters.

 

2. Power

Both SUVs are equipped with a single electric motor as standard.

However, the power outputs differ slightly, with the e.MAS 7 generating up to 215 hp and 320 Nm of torque, compared to the Atto 3, which produces 201 hp and 310 Nm.

This difference allows the e.MAS 7 to achieve faster acceleration (6.9 seconds) compared to the Atto 3 (7.3 seconds).

 

3. Driving Range

The BYD Atto 3, recently updated a few months ago, comes with a 60.48 kWh LFP battery pack, offering a driving range of up to 420 km.

Its DC charging has been enhanced to 88 kW, allowing the battery to charge from 10-80% in approximately 40 minutes.

In comparison, the e.MAS 7 offers a driving range of 410 km, thanks to its 60.22 kWh battery pack.

However, with fast DC charging of up to 100 kW, the e.MAS 7 can charge from 30-80% in just 20 minutes.

 

4. Exterior

On the exterior, both SUVs are equipped with LED projector headlamps, LED taillights, and side mirrors with integrated turn signal indicators.

While the Atto 3 comes with 18-inch rims fitted with Continental EcoContact 6 tires, the e.MAS 7 features 19-inch rims shod with Goodyear Efficient Grip Performance SUV tires.

Aesthetically, the Proton e.MAS 7 has its own unique advantages, as its design appears fresher compared to the Atto 3, which has been on the global market for two years.

However, beauty is subjective and depends on personal taste.

 

5. Cabin

Not many changes have been made to the Atto 3’s dashboard layout, except that the central infotainment screen is now 15.6 inches, adjustable in orientation, alongside a five-inch cluster screen, a nine-speaker audio system, and a dual-tone color scheme.

One advantage of the Atto 3 is its support for Apple CarPlay and Android Auto.

In contrast, the Proton e.MAS 7 features a more minimalist layout, with a 10.2-inch cluster screen, a 15.4-inch central screen, a six-speaker audio system, and front seat ventilation.

The two models share several features, such as single-zone air conditioning, a panoramic glass roof, rear seats that fold in a 60:40 ratio, wireless smartphone charging, USB charging ports, and a 360-degree surround camera system.

 

6. Safety

Both the Proton e.MAS 7 and the BYD Atto 3 come with Level 2 Advanced Driver Assistance Systems (ADAS), which includes essential features like Autonomous Emergency Braking (AEB), Adaptive Cruise Control (ACC) with stop & go functionality, Lane Centering Assistance (LCA), Blind Spot Monitoring (BSD), Rear Cross Traffic Alert (RCTA), collision warnings, and seatbelt reminders.

While the e.MAS 7 is equipped with six airbags, the BYD Atto 3 offers up to seven airbags as standard.

 

7. Pricing

The Proton e.MAS 7 is priced starting from RM123,800, while the BYD Atto 3 Extended Range starts at RM149,800.

The BYD Atto 3 comes with a six-year/150,000 km vehicle warranty, an eight-year/160,000 km high-voltage battery warranty, and an eight-year/150,000 km powertrain warranty.

On the other hand, the Proton e.MAS 7 offers a manufacturer warranty of six years with no mileage limit and an eight-year or 160,000 km warranty for high-voltage battery components.

Which one is more worthwhile? It ultimately depends on your personal assessment.

EV, NEWS

Proton e.MAS 7 achieves five-star score in ASEAN NCAP

Coinciding with the official launch of the Proton e.MAS 7 electric SUV in the Malaysian market, the ASEAN NCAP organization also announced the score achieved by this SUV in the new vehicle assessment tests that were conducted.

Overall, the e.MAS 7 successfully earned a five-star score with a total of 92.57 points.

As Proton’s first electric vehicle, it was evaluated based on the following four categories:

  • Adult Occupant Protection (AOP) – 39.00/40.00
  • Child Occupant Protection (COP) – 17.32/20.00
  • Safety Assistance (SA) – 20.00/20.00
  • Motorcycle Safety (MS) – 16.25/20.00

Standard features of the e.MAS 7 include six airbags, Electronic Stability Control (ESC), Anti-lock Braking System (ABS), and Seat Belt Reminder (SBR).

Advanced safety features included are city and inter-urban Autonomous Emergency Braking (AEB), Blind Spot Detection (BSD), High Beam Assist (HBA), Forward Collision Warning (FCW), Lane Keeping Assistance (LKA), Lane Departure Warning (LDW), Rear Cross Traffic Alert (RCTA), and Rear Cross Traffic Braking (RCTB).

The Proton e.MAS 7 is equipped with a single electric motor that produces 218 PS/320 Nm, paired with two options for LFP battery packs: 49.52 kWh (with a range of 345 km) or 60.22 kWh (with a range of 410 km).

The selling price of the e.MAS 7 starts at RM105,800 for a limited time.

2025 Proton e.MAS 7 – 2 variants, range up to 410 km, starting at RM105,800
EV, NEWS

2025 Proton e.MAS 7 – 2 variants, range up to 410 km, starting at RM105,800

After several rounds of previews including test drives, Proton through its Pro-Net division has officially launched the first electric SUV, the e.MAS 7, for the local market.

Here are seven key facts you should know:

 

1. Dimensions

The Proton e.MAS 7 is an electric SUV in the C-segment, measuring 4,615 mm in length, 1,901 mm in width, 1,670 mm in height, and with a wheelbase of 2,750 mm.

Its turning radius is a compact 5.4 meters.

Standard features include a MacPherson strut setup at the front, complemented by a multilink configuration at the rear.

 

2. Power

The e.MAS 7 is powered by a single electric motor delivering 215 hp and 320 Nm of torque.

It can accelerate from 0 to 100 km/h in just 6.9 seconds, reaching a top speed of 175 km/h.

 

3. Two Battery Pack Options

For the local market, the Proton e.MAS 7 is available in two variants: Prime and Premium.

The Prime variant comes equipped with an LFP battery pack of 49.52 kWh, allowing a range of 345 km on a full charge (WLTP data), while the Premium variant features a 60.22 kWh battery pack with a range of 410 km.

This short blade Aegis battery supports AC charging at 11 kW and DC fast charging at 100 kW (80 kW for the smaller capacity battery), enabling the battery to be charged from 30% to 80% in just 20 minutes.

 

4. Exterior Features

Proton has made few changes to differentiate the e.MAS 7 from its donor model, the Geely Galaxy E5.

Standard exterior features of this electric SUV include LED headlights and taillights, 18-inch alloy wheels with 225/55 R18 tires, roof rails, and adjustable side mirrors with a heating function.

The Premium variant adds features such as a panoramic glass roof, powered tailgate, and Active Grille Shutter functionality.

 

5. Cabin Space

Similar to the exterior, the interior equipment closely resembles that of the Geely model.

Inside, you will find features such as a 10.2-inch digital cluster display, a central 15.4-inch screen without Apple CarPlay or Android Auto support, a Flyme OS system, and a head-up display.

Additionally, the e.MAS 7 offers a six-way adjustable driver’s seat (four-way for the front passenger), ventilation functions, leatherette upholstery, ambient lighting with 256 color options, and several USB charging ports.

In the rear, the e.MAS 7 provides cargo space of 461 liters, which expands to 1,877 liters with the second-row seats folded down.

There is also 14 liters of storage space under the seats and a 10.8-liter center console drawer.

 

6. ADAS

For the first time, Proton offers Level 2 Advanced Driver Assistance Systems (ADAS) as standard across all e.MAS 7 variants.

This includes essential features such as an Automatic Emergency Braking (AEB) system, Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist (LKA), Rear Cross Traffic Alert (RCTA), Lane Change Assist (LCA), and Adaptive Cruise Control (ACC).

Additionally, the e.MAS 7 comes equipped with six airbags, an auto hold function, front and rear radar, and a 360-degree camera system.

 

7. Pricing

The retail prices for the Proton e.MAS 7 are as follows:

  • e.MAS 7 Prime – RM109,800
  • e.MAS 7 Premium – RM123,800

For the first 3,000 customers, Proton is offering a rebate promotion worth RM4,000, bringing the starting price down to RM105,800 for the Prime variant, and up to RM119,800 for the Premium variant.

Here are the packages that buyers of the Proton e.MAS 7 will receive:

  • A 7kW home charging unit (valued at RM1,500)
  • V2L adapter (valued at RM500)
  • Financing package with interest rates starting as low as 1.98% (valued at RM3,000)
  • Unlimited internet data package for five years (valued at RM1,800)
  • RM1,200 rebate for existing Proton owners
  • Vehicle warranty of six years with no mileage limit, and a warranty for the high-voltage battery components of up to eight years or 160,000 km.