2025 Proton e.MAS 7 – 2 variants, range up to 410 km, starting at RM105,800
After several rounds of previews including test drives, Proton through its Pro-Net division has officially launched the first electric SUV, the e.MAS 7, for the local market.
Here are seven key facts you should know:
1. Dimensions
The Proton e.MAS 7 is an electric SUV in the C-segment, measuring 4,615 mm in length, 1,901 mm in width, 1,670 mm in height, and with a wheelbase of 2,750 mm.
Its turning radius is a compact 5.4 meters.
Standard features include a MacPherson strut setup at the front, complemented by a multilink configuration at the rear.
2. Power
The e.MAS 7 is powered by a single electric motor delivering 215 hp and 320 Nm of torque.
It can accelerate from 0 to 100 km/h in just 6.9 seconds, reaching a top speed of 175 km/h.
3. Two Battery Pack Options
For the local market, the Proton e.MAS 7 is available in two variants: Prime and Premium.
The Prime variant comes equipped with an LFP battery pack of 49.52 kWh, allowing a range of 345 km on a full charge (WLTP data), while the Premium variant features a 60.22 kWh battery pack with a range of 410 km.
This short blade Aegis battery supports AC charging at 11 kW and DC fast charging at 100 kW (80 kW for the smaller capacity battery), enabling the battery to be charged from 30% to 80% in just 20 minutes.
4. Exterior Features
Proton has made few changes to differentiate the e.MAS 7 from its donor model, the Geely Galaxy E5.
Standard exterior features of this electric SUV include LED headlights and taillights, 18-inch alloy wheels with 225/55 R18 tires, roof rails, and adjustable side mirrors with a heating function.
The Premium variant adds features such as a panoramic glass roof, powered tailgate, and Active Grille Shutter functionality.
5. Cabin Space
Similar to the exterior, the interior equipment closely resembles that of the Geely model.
Inside, you will find features such as a 10.2-inch digital cluster display, a central 15.4-inch screen without Apple CarPlay or Android Auto support, a Flyme OS system, and a head-up display.
Additionally, the e.MAS 7 offers a six-way adjustable driver’s seat (four-way for the front passenger), ventilation functions, leatherette upholstery, ambient lighting with 256 color options, and several USB charging ports.
In the rear, the e.MAS 7 provides cargo space of 461 liters, which expands to 1,877 liters with the second-row seats folded down.
There is also 14 liters of storage space under the seats and a 10.8-liter center console drawer.
6. ADAS
For the first time, Proton offers Level 2 Advanced Driver Assistance Systems (ADAS) as standard across all e.MAS 7 variants.
This includes essential features such as an Automatic Emergency Braking (AEB) system, Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist (LKA), Rear Cross Traffic Alert (RCTA), Lane Change Assist (LCA), and Adaptive Cruise Control (ACC).
Additionally, the e.MAS 7 comes equipped with six airbags, an auto hold function, front and rear radar, and a 360-degree camera system.
7. Pricing
The retail prices for the Proton e.MAS 7 are as follows:
- e.MAS 7 Prime – RM109,800
- e.MAS 7 Premium – RM123,800
For the first 3,000 customers, Proton is offering a rebate promotion worth RM4,000, bringing the starting price down to RM105,800 for the Prime variant, and up to RM119,800 for the Premium variant.
Here are the packages that buyers of the Proton e.MAS 7 will receive:
- A 7kW home charging unit (valued at RM1,500)
- V2L adapter (valued at RM500)
- Financing package with interest rates starting as low as 1.98% (valued at RM3,000)
- Unlimited internet data package for five years (valued at RM1,800)
- RM1,200 rebate for existing Proton owners
- Vehicle warranty of six years with no mileage limit, and a warranty for the high-voltage battery components of up to eight years or 160,000 km.
