Tag Archives: premium brand

NEWS

LEPAS officially signs distribution agreements with 20 industry partners from Malaysia

LEPAS officially signed strategic Distribution Agreements with 20 key partners from Malaysia during the LEPAS International Business Summit held in Wuhu from April 26 to 28.

This signing marks a pivotal milestone in LEPAS’s global channel expansion, accelerating the rollout of its elegant mobility ecosystem and signaling a strong, dedicated commitment to the Malaysian market.

As Malaysia accelerates its transition toward New Energy Vehicles (NEVs) mobility, these 20 partners are strategically positioning themselves at the forefront of the premium NEV segment.

Positioned as the preferred brand for an elegant mobility life, LEPAS focuses on its three core pillars: Leopard Aesthetics, Elegant Technology, and Exquisite Space.

It is this shared recognition of LEPAS’s brand philosophy, product excellence, and commercial potential that has paved the way for this partnership.

LEPAS recognizes the profound value of the extensive nationwide footprint, uncompromising service standards and proven operational excellence these alliances bring to the brand. Their keen insight into the Malaysian NEV landscape align closely with LEPAS’s global development strategy.

“At LEPAS, we believe that elegance moves the world, and true elegance requires a truly refined customer journey,” said Sarah Choo, Senior Brand Director of LEPAS.

“By working as one unified front, LEPAS is establishing a standardized network system that promises immersive product experience, seamless sales and delivery and after-sales care. LEPAS is committed to bringing the elegant mobility lifestyle to consumers across Malaysia,” added Sarah.

NEWS

After 10 years, the Alfa Romeo brand returns to Malaysia

After more than 10 years, the Alfa Romeo brand makes a comeback in the Malaysian market.

The brand is now operated by DLSB Partners Sdn Bhd, an independent distributor supported by members of the Atlantis Motor Group, focusing on providing long-term support and owner satisfaction to strengthen the presence and legacy of this brand nationwide.

The return of Alfa Romeo to the Malaysian market is further highlighted by the introduction of two significant modern models – the Giulia Veloce and the Stelvio Veloce.

Here are the brief specifications for both models:

 

Alfa Romeo Giulia Veloce

  • 2.0-liter turbocharged inline-four engine
  • Power: 280 hp and torque: 400 Nm
  • 8-speed automatic transmission
  • Rear-wheel drive system
  • Acceleration from 0-100 km/h in 5.7 seconds
  • Maximum speed: 240 km/h
  • Alfa™ Link suspension system
  • Nearly 50:50 weight distribution
  • Carbon fiber drive shaft
  • Limited-slip differential Q2
  • 12.3-inch TFT display screen
  • Sport seats
  • Three-spoke leather-wrapped steering wheel
  • Aluminum trim

 

Alfa Romeo Stelvio Veloce

  • 2.0-liter turbocharged inline-four engine
  • Power: 280 hp and torque: 400 Nm
  • 8-speed automatic transmission
  • Q4 all-wheel drive system
  • 50:50 weight distribution
  • Alfa™ Link suspension system
  • Leather-wrapped sport seats
  • Aluminum trim
  • Flexible cargo space

Alfa Romeo Malaysia has announced the opening of its latest premium 3S center, ‘Casa Alfa Romeo,’ located in Rhapsody Square, TREC Kuala Lumpur.

As a community hub for Alfisti, customers can explore and test-drive the latest models, as well as send their vehicles for servicing.

Alfa Romeo Malaysia also introduced an exclusive ownership special package featuring:

  • La Bella Vita: lifestyle events both domestically and internationally
  • Speed Dating: a unique track experience
  • Alfa Concierge: personalized services for new owners

In appreciation of existing Alfa Romeo owners, Alfa Romeo Malaysia has launched the Famiglia Alfa Romeo program, which offers professional support, including certified technicians, genuine spare parts, and roadside assistance regardless of whether the model is modern or classic.

NEWS

Lepas set to enter the Malaysian market next year

Another sub-brand of Chery, Lepas, will officially be introduced to the Malaysian market in the first half of 2026.

This was announced by Chery Corporate Malaysia during the recently held Chery International User Summit 2025 at Chery’s headquarters in Wuhu, China.

The introduction of this new brand is part of a multi-brand strategy designed to cater to the full spectrum of consumers in Malaysia.

For your information, Lepas is a combination of the words “Leap” and “Passion.”

The new premium sub-brand was officially announced during the Auto Shanghai 2025 exhibition held last April as a global brand featuring unique designs.

In addition to Lepas, several other Chery sub-brands are already established in Malaysia, such as Omoda, Jaecoo, and iCaur, as well as the Jetour brand, which is managed by a different entity.