Lepas set to enter the Malaysian market next year

Another sub-brand of Chery, Lepas, will officially be introduced to the Malaysian market in the first half of 2026.

This was announced by Chery Corporate Malaysia during the recently held Chery International User Summit 2025 at Chery’s headquarters in Wuhu, China.

The introduction of this new brand is part of a multi-brand strategy designed to cater to the full spectrum of consumers in Malaysia.

For your information, Lepas is a combination of the words “Leap” and “Passion.”

The new premium sub-brand was officially announced during the Auto Shanghai 2025 exhibition held last April as a global brand featuring unique designs.

In addition to Lepas, several other Chery sub-brands are already established in Malaysia, such as Omoda, Jaecoo, and iCaur, as well as the Jetour brand, which is managed by a different entity.