Perodua links up with Petronas Dagangan, Gentari to enhance customer experience
Perodua Sales Sdn Bhd (Perodua Sales) recently signed two Memoranda of Understanding (MoU) with Petronas Dagangan Berhad (Petronas Dagangan) and Gentari Sdn Bhd (Gentari) subsidiaries to enhance the retail experience for its customers through the integration of various services.
The first MoU – signed between Perodua Sales and Petronas Lubricants Marketing Sdn Bhd (PLMMSB), Mesra Retail & Cafe Sdn Bhd (Mesra), and Setel Ventures Sdn Bhd (Setel) – will provide Perodua customers access to new services at its service centres.
This includes the integration of Setel’s seamless digital payment feature into Perodua’s UFirst app, the establishment of Mesra for added convenience and the set-up of Perodua service centres at selected Petronas stations.
“Perodua Sales and PLMMSB have been partners for over 20 years and that partnership has proven mutually beneficial and we will further expand this partnership that will benefit our valued customers,” Perodua President and Chief Executive Officer, Dato’ Sri Zainal Abidin Ahmad said.
PLMMSB is the sole provider of all vehicle lubricants to Perodua Sales since 2004. In line with the country’s shift towards green mobility, both Perodua Sales and PLMMSB are to collaborate for a stronger commitment on sustainability-driven practices.
He said that the collaboration with Gentari would allow Gentari to set up charging facilities at Perodua service centres for the upcoming launch of Perodua’s EV, supporting Perodua customers in the transition to EVs.
“Overall, these MoUs will allow seamless cooperation between both national companies to serve our customers better,” Dato’ Sri Zainal Abidin said.
Meanwhile, the second MoU, signed between Perodua Sales and Gentari through Gentari Green Mobility Sdn Bhd, will see the latter setting up charging facilities at existing Perodua service centres in view of Perodua’s upcoming electric vehicles (EV) launch, thus easing its customers in the EV transition process.
Petronas has over 1,000 stations across the country, while Perodua has 194 sales and 209 service centres nationwide. With over 175 DC charging points, Gentari currently operates the largest licensed direct current (DC) charging network in Malaysia.
