Lotus makes a U-Turn, abandons plans to become an EV brand


The reluctance of luxury car buyers to switch to electric vehicles (EVs) has prompted Lotus to cancel its original plan to become a fully electric brand by 2028.
This change was confirmed by Lotus CEO Feng Qingfeng when he addressed media representatives at the recent Guangzhou Motor Show.
“I believe that fuel-powered vehicles still have a long life cycle,” he stated, noting that most Lotus drivers average 30,000 kilometers per year.
This means that driving range is an important factor for customers, which leads some of them to be less interested in switching to EVs.
According to Qingfeng, range anxiety is not the only issue raised.
“The penetration rate of pure electric vehicles in the luxury car segment is slow because luxury car engines are already powerful, and the driving experience similar to eight-cylinder and twelve-cylinder engines shows strong performance.
“The increase in power offered is not significant, so some customers are not particularly interested in making the switch,” he added.
Feng Qingfeng explained that Lotus will develop “Super Hybrid” technology that features ultra-fast 900-volt charging, as well as an internal combustion engine with forced induction turbo to provide a range of up to 1,094 kilometers.
Currently, Lotus has not disclosed which model will receive this new hybrid system, but it is likely to be better suited for models such as the Eletre and Emeya, rather than sports cars like the Emira.

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