Proton retains second place despite sales dip in September
Proton announced it has recorded sales of 11,269 units (domestic + export) in September to bring its year to date (YTD) total sales volume to 112,758 units.
As a result, the national automaker remains in second position in the national automotive sales rankings with a forecast market share of 20.1% for the month and a YTD figure of 19.1% for the whole of 2024.
Total sales for the automotive industry were down in September, historically a slow month, as total industry volume (TIV) is estimated to have dropped to its lowest point in 17 months.
Early estimates show the number to be at just 56,067 units, which is a reduction of 22.2% from the previous month. The estimated YTD total for TIV however remains ahead of 2023 with a total volume of just under 590,000 units being 3% better than last year.
Launched on 19 August this year, the 2025 Proton X70 enabled the company to return back to the head of the C-segment SUV market with 1,466 units sold in September. This is the highest sales volume for the model since December 2022.
The other two Proton SUV models also ended the month as sales leaders. After being updated in June, the Proton X50 continued its strong sales performance with another 1,771 units sold. The Proton X90, meanwhile, retook leadership for D-segment sales with 217 units sold to bring its YTD total to a market leading 2,724 units.
Another model leading its segment for YTD sales is the Proton S70, which remains the cumulative sales leader for the segment and added 1,013 units to bring its total to 14,768 units in its first full year of sales.
Though temporarily displaced from the top of the monthly sales leaderboard it will receive a boost with the unveiling of the Proton S70 R3 that is set to compete in the Sepang 1000km endurance race in November.
The Proton Saga continues to be the company’s bestseller, achieving 5,162 sales last month, placing it in second place for A-segment sedans. Its sedan sister, the Proton Persona, clocked up 1,295 sales while the Proton Iriz had a steady sales month with 345 units sold.
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