Sime Darby Auto Imports appointed as Denza official importer, BYD Malaysia named as distributor
Denza, a premium sub-brand under BYD, is set to enter the Malaysian market through Sime Darby Auto Imports as the official importer, alongside BYD Malaysia, which will serve as the official distributor.
An official signing ceremony for the importation and distribution of Denza was held yesterday between BYD Auto Industry and both companies.
This marks a new journey and further enhances the relationship between BYD and Sime Darby as a group, expanding the partnership with the latter as an official importer.
The signing will be the first step for Denza entering into Malaysia. The luxury electric vehicle sub-brand is set to bring a new dimension to Malaysia’s EV market with premium cutting-edge technology, features and driving experience.
Through Denza, BYD aims to provide Malaysians a more diverse, innovative and premium EV experience.
Liu Xueliang, General Manager of Asia-Pacific Auto Sales Division at BYD said they are excited to partner with Sime Darby Auto Imports to bring Denza to the Malaysian market, marking a significant milestone for BYD in its journey to expand its electric vehicle offerings in Southeast Asia.
“Being at the forefront of innovation, we are proud to bring our advanced EV technology to Malaysia where the appetite for sustainable mobility continues to grow.
With Denza, we will be able to offer our customers a better experience through our premium technology and features within the EV industry. We believe Denza will redefine the premium EV experience and set new standards for Malaysian drivers,” he said.
Dennis Ho, Managing Director, Assembly and Strategic Businesses at Sime Darby Motors, added: “We are committed to a pivotal role in accelerating the growth of electric vehicles in Malaysia and we believe that bringing in Denza will be a significant part of this journey.”
Eagle Zhao, Managing Director of BYD Malaysia Sdn. Bhd., highlighted the brand’s commitment to enhancing Malaysia’s EV landscape.
“BYD’s mission has always been to make electric vehicles accessible to more people, and with the introduction of Denza, we are offering Malaysian drivers a premium choice that embodies both luxury and sustainability. The rapid adoption of EVs in Malaysia is a testament to the country’s progress in embracing a cleaner, greener future,” he said.
