Proton sold 13,602 cars in February, S70 sales up by 60.5%


PROTON continued its positive growth trajectory to start the year by reporting 13,602 sales (domestic and export) in February. By doing so, total sales for the first two months grew to 26,484 units, an increase of 3% over the same time period from 2023.

The achievement is particularly noteworthy as automotive sales are traditionally slower at the beginning of the year after the year-end sales push in December.

After the first two months of 2024, total-industry-volume is estimated to have grown by 13.8% year-to-date to 129,353 units as an influx of new brands launching both traditional and EV models generates a lot of buyer interest.

The national carmaker’s market share is forecast to be at 20.5%, placing it comfortably in second position in the overall national automotive sales ranking.

Launched at the end of November 2023, the S70 has unlocked pent up demand and interest from buyers in both domestic and international markets. Sales increased by 60.5% to 2,314 units in February, as production continues to ramp up.

About to enter its 39th year of continuous production, the Saga recorded sales of 6,212 units in February, making it the fifth consecutive month the car has exceeded the 6,000 unit a month barrier.

More impressively, with a total of 12,341 units sold in the first two months of 2024, year-to-date sales for the model are now 10.9% higher than the previous year.

Apart from the S70, other models also ended February as sales leaders for their respective segments. The Persona and the X90 both continued to reign in their categories respectively with 1,859 and 374 units sold, respectively.

The X50 meanwhile ended February in second place for B-segment SUVs with 1,816 units, while the X70 saw an uptick of 19.6% to 445 units. The Iriz added 3.8% to close at 543 units.

Finally, although production has ended for the Exora, 39 units were sold in February and to date, over 194,250 units of the model have been sold, making it the most successful C-segment MPV in Malaysia’s automotive history.

Notably, its export business leapfrogged by 223% to 346 units in February as compared to January this year while year-to-date export growth stands at 50.5% with 453 units sold to overseas markets this far.

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