Inaugural Asian Compact Sedan Design Challenge 2023 receives entries from seven countries

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The “Asian Compact Sedan Design Challenge 2023” (ACSDC 2023) car design competition, which was held for the first time in Malaysia, has seen 93 entries from seven countries for its inaugural program. ACSDC 2023 is a sedan car design competition open to professional designers and design students in Asia, jointly organized by Perodua and the Malaysian Institute of Design (MRM).

“The number of entries from other countries in Asia is encouraging as the exposure to the Perodua and MRM brands outside of Malaysia is significant,” said Dato’ Sri Zainal Abidin Ahmad, President and Chief Executive Officer of Perodua. A total of 93 entries were received from Indonesia, Japan, the Philippines, Singapore, Iran, Japan, India, and Malaysia.

For the professional category, Kenny Chan from Malaysia was crowned the champion of the ACSDC 2023 competition with his concept car “Payung.” According to the head judge, Muhamad Zamuren Musa, the dynamic car design with a ‘fastback’ silhouette and a strong and stable vehicle body character makes the car more balanced. Furthermore, distinct details and creative style elements were other factors that led to the selection of this car as the best among all participants.

Meanwhile, Philip Samuel Tandio from Indonesia emerged as the runner-up with the “Out Ride” concept, while Muhammad Izhar Che Shukarno took third place with the “Fastback” concept.

In the student design category, Bryan Teh Yea Quan from Asia Pacific University (APU), Malaysia, was named the champion for his unique interpretation of a sporty sedan.

Alfred Han Wen Hao from Universiti Malaysia Kelantan (UMK), Malaysia, was the runner-up, and Muhammad Amin Othman from Universiti Teknologi MARA (UiTM), Malaysia, secured third place.

“For Perodua, this competition provides an insight into sedans because the definition and perception of this vehicle type differ from one country to another. Malaysians see it as a practical vehicle, while other countries may view it more as a status symbol. By organizing this competition, we can see where we can combine both ideas into one,” said Dato’ Sri Zainal.

“This competition not only encourages designers to test their talent but also exposes them to different design philosophies from other countries around the world,” said MRM Director, Husaini Ismail.

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