Volvo Car Malaysia has announced its collaboration with TV3 for the 40th edition of Anugerah Juara Lagu (AJL40).

As the official transportation partner — or Rakan Selamat — Volvo brings its philosophy of safety and peace of mind to Malaysia’s biggest music stage.

Supporting the Transportation of Top Artists

Earlier this year, Volvo sponsored the transportation of artists during the AJL40 promotional tour held nationwide throughout July and August.

Ahead of the grand finale, Volvo’s premium lineup — including the ES90 sedan, XC90 and XC60 SUVs, as well as the EC40 and EX30 electric SUVs — will accompany the 10 finalists competing for the coveted title.

This historic collaboration with AJL40 provides Volvo with a meaningful platform to bring its human‑centric vision closer to Malaysians. It also follows the brand’s Selamat campaign, launched earlier in January.

In addition, Volvo Car Malaysia has introduced the Selamat Calculator, developed in partnership with Mr Money TV.

A Shared Vision of Safety and Confidence

Patricia Yaw, Director of Sales and Marketing at Volvo Car Malaysia, shared:

“Our Selamat philosophy is about protecting what matters most and creating a space that brings peace of mind. As ‘Rakan Selamat’, we want to offer Malaysia’s finest talents a moment of calm confidence inside our vehicles. At the same time, this collaboration allows us to welcome more families to experience the uncompromised luxury and safety that define Volvo.”

Nini Yusof, Chief Executive Officer of Media Prima Television Networks and Primeworks Studios, welcomed Volvo’s involvement:

“The presence of a brand like Volvo — one that consistently champions safety and family values — aligns perfectly with our vision and adds tremendous significance to this milestone celebration.”