Tag Archives: Volvo Car Malaysia

Experience the new Volvo EX30 at KL Base, Sg Besi on September 26-29

Volvo Car Malaysia will be giving customers the opportunity to get in the driver’s seat of the Volvo EX30 at a massive, first-of-its-kind launch showcase and driving experience happening from 26 to 29 September at KL Base, Sungai Besi.

The Volvo EX30 Experience will come hot on the heels of the official unveiling – slated for September 25 – and will offer customers the opportunity to be amongst the first to experience Volvo’s new, fully electric SUV.

The EX30 is packed with technology, featuring a new automatic parking feature, Google Built-in, upgraded Pilot Assist, and 360° environmental awareness from multiple cameras, sensors, and radars that look out for you and others on the road.

Big on tech and safety, it is also Volvo’s fastest-accelerating car and is designed to have the smallest carbon footprint ever of any Volvo car to date.

Attendees at the Volvo EX30 Experience will be able to:

  • Understand the many little ideas, inspirations, calculations and tests that built up to make a big impact in the design of the EX30.
  • See, touch, hear, and feel the EX30 in person.
  • Learn about the EX30’s cutting-edge technology and safety features in an interactive, guided car ride.
  • Experience the EX30’s blisteringly fast acceleration and dynamic handling on the runway of the iconic Sungai Besi airstrip.
  • Drive the EX30 on real-world city roads to appreciate its urban-friendly design.
  • Enjoy warm Scandinavian hospitality accompanied by knowledgeable consultants from Volvo’s authorised dealers.

The Volvo EX30 Experience will run from 10:00AM to 6:00PM each day and slots are available on a first-come, first-served basis. Register for the event at https://forms.volvocarmalaysia.com/ex30.

Customers can place their bookings online for the EX30 from 25 September.

Volvo Safety Driving Experience provides opportunity to face emergency situations, experiencing advanced safety systems

When asked what comes to mind with Volvo, undoubtedly safety springs to mind. The Swedish manufacturer is synonymous with safety and takes pride in it.

Recently, Volvo Car Malaysia organized their first Volvo Safety Driving Experience at the country’s first air base (former) in Bandar Malaysia, Sungai Besi.

The event, held on a Saturday a few weeks ago, saw over 240 Volvo owners and enthusiasts learning driving skills through exercises such as braking, steering, and quick lane changes.

For us in the media industry, such activities are not entirely unfamiliar, but it was the first time with Volvo, making it still something interesting to observe.

The first driving activity involved changing lanes to the left or right followed by maximum braking until the vehicle stopped. Using the Volvo C40 Recharge and XC40 Recharge, this activity was performed at speeds of 60 or 70 km/h.

Even at this speed, it was evident that it could feel aggressive for passengers despite the car remaining stable. Imagine having to perform this emergency maneuver while driving at 110 km/h on the highway…

Next, we were taken to the braking activity on a straight road while avoiding obstacles. Here, it could be seen that the ABS allowed the car to remain controllable even when braking hard.

Most importantly, the driver’s ability to react and focus during driving to reduce the risk of collisions in emergency situations is crucial.

Next, we were shown demonstrations of the safety systems present in the latest Volvo models.

Among them was the Cross Traffic Alert, which warns the driver of traffic behind when attempting to reverse out of a parking spot. The warning provided is accurate depending on the direction and distance of the traffic.

We also had the opportunity to try the Pilot Assist system with the Volvo V60, which helps the driver control speed in traffic along with steering assistance.

Crucially, Pilot Assist is also capable of braking automatically if the traffic ahead slows down, and it does so smoothly and naturally, like a real driver. This can undoubtedly reduce the burden and fatigue on the driver in everyday situations.

The last activity included a slalom course and high-speed acceleration. During the slalom, we could feel the agility of the Volvo S90, V60, XC60, and XC90 being driven through narrow routes adeptly, but in a safe manner.

Despite most of these models weighing around two tons, they were still stable and agile and had very convincing braking performance.

@engear.tv #Volvo haritu jemput kita untuk join Safety Driving Experience untuk tambah ilmu memandu. #safety #engeartv #malaysia #fyp #carsoftiktok ♬ original sound – Engear TV

Lastly, for the high-speed driving activity, we were given the opportunity to accelerate on the Sungai Besi Airfield runway, which is 1.8 km long, although we were not pilots wanting to take off.

Instead, we pushed these Volvo plug-in hybrid models to their maximum speed of 180 km/h and demonstrated the stability of these models when braking from high speeds. This maximum speed could also be achieved very quickly, in about 20 seconds.

Overall, the Volvo Safety Driving Experience provides participants the chance to experience and test the capabilities of Volvo models in safety-related situations.

Moreover, in the hangar, there was an exhibition of all Volvo models, sponsored by Pirelli, the main tire sponsor, and family activities such as Småland for children, as well as an exhibition by PURAS.

Volvo Car Malaysia sells even more EV in 2023

VOLVO Car Malaysia wraps up the 2023 calendar year with an increase in electric vehicle (EV) sales, which accounted for 18 percent of the total sales. This also represents a 37 percent increase compared to the previous year.

Out of the total sales, the Recharge model range (comprising fully electric EVs and PHEVs) accounted for 71 percent of the sales.

This percentage also places Volvo Car Malaysia in the top 15 globally, with the Recharge model sales averaging 38 percent.

Volvo Car Malaysia sold 2,694 cars in 2023, compared to 3,194 in 2022, which was a year of recovery for the automotive industry after the pandemic.

Charles Frump, Managing Director of Volvo Car Malaysia, said, “2023 marked a transformational year for us as we transitioned towards a fully electric future.

“Despite a drop in sales figures, we are proud to maintain our market share even without new launches last year.

“After seven years of growth until 2023, we anticipate continued growth in 2024 with the arrival of fully electric products,” Charles added.

On a global scale, Volvo Cars achieved a record sales figure for 2023 with 708,716 units sold, representing a 15 percent increase compared to 2022.