Kia Malaysia has signed a Memorandum of Understanding (MoU) with Stellantis Malaysia to support local assembly operations (CKD) in Malaysia.
This also marks a significant achievement in Kia’s long-term localization and manufacturing strategy in the region.
Stellantis Malaysia as Contract Assembler
Under this collaboration, Stellantis Malaysia will act as the contract assembler for Kia’s CKD operations at its facility in Gurun, Kedah.
The facility is equipped with comprehensive production infrastructure and manufacturing capabilities that comply with the latest ISO 9001 Quality Management System (QMS) standards.
It will also support the assembly of a variety of models across different powertrain types.
As a result, it will accommodate the production of all current Kia models, including the Sportage and Carnival, as well as new models in the future.
The CKD operations are scheduled to commence in the third quarter (Q3) of 2026.
Strengthening Kia’s Position in Malaysia
This collaboration is expected to strengthen Kia’s manufacturing ecosystem in Malaysia while enhancing operational flexibility, scalability, and readiness to introduce new models.
This development signifies the next phase in the brand’s growth in Malaysia and the broader ASEAN market.
It also reinforces Kia’s long-term commitment to regional development and expansion.
Hyung Ho Kim, President and Chief Executive Officer of Kia Malaysia and Kia Sales Malaysia, remarked that this collaboration is crucial for strengthening Kia’s position in Malaysia.
Isaac Yeo, Managing Director of ASEAN Stellantis, added that the company remains committed to supporting a broader automotive and manufacturing ecosystem while creating shared value for partners, suppliers, and the industry.
The South Korean automotive brand, Kia, is making a comeback in the Malaysian market, now directly managed by Kia Corporation instead of through a distributor.
In a recent event, Kia Sales Malaysia Sdn Bhd announced its leadership team, which will spearhead sales operations in Malaysia, consisting of:
President & Chief Executive Officer: Hyung Ho Kim
Managing Director: Emily Lek
Director of Product & Government Relations: Hafiz Zaim
Executive Sales Manager: Victor Chan
Executive Manager of Ownership: Rafhan Saiah
Executive Marketing Manager: Vince Yeoh
Executive Channel Manager: Phang Chee Wei
Under the direct principal leadership model, which will take effect on January 1, 2026, KSM will fully control the brand’s presence, marketing, sales, ownership experience, and training throughout Malaysia.
Kia will also focus on three key areas to strengthen its position in Malaysia.
The primary objective is to implement global operating standards to solidify the foundation for growth while concentrating on branding and marketing strategies that address the question, “Why Choose Kia?”
Secondly, KSM plans to rebuild its dealer network to ensure peace of mind for customers.
Lastly, KSM aims to enhance its product lineup to ensure each product meets the needs of the Malaysian market.
According to Hyung Ho Kim, “Globally, Kia is the 9th largest automotive manufacturer in the world. Our focus is to move forward at a sustainable pace for the long term.
“Our goal is not just to become a rapidly growing brand but to be a brand that pays attention to customers, dealers, and the Malaysian automotive industry,” he explained.
Emily Lek stated, “This is a significant time for us to begin our re-entry into the Malaysian market as an independent entity.
“The brand is no longer represented by a distributor but is led by the parent company that fully controls our voice, values, and vision. With a robust system and a clear plan, we are ready to restore the true Kia brand experience.
For information, Malaysia houses the Kia Asia Pacific headquarters, serving as a strategic think tank for the Asia region.
Kia APAC oversees six subsidiaries, including Kia Sales Malaysia (KSM) and its manufacturing unit, Kia Malaysia.
Additionally, Kia APAC manages operations in 33 markets, including ASEAN countries, Australia, and New Zealand.
Kia holds a 3.4 percent market share in the APAC region, with sales exceeding 165,000 units recorded in 2024.
After four years, Kia Corporation and Bermaz Auto Berhad have officially ended their strategic partnership, marking a new era for Kia’s operations in Malaysia.
Effective January 1, 2026, Kia Sales Malaysia will take over all aspects of sales, after-sales, marketing, customer service, and training across Malaysia from Bermaz.
The new entity will be led by Hyung Ho Kim as President and CEO, with Emily Lek serving as Managing Director, who previously worked at Omoda | Jaecoo Malaysia.
In an official statement, Ki Seok Ahn, President and CEO of Kia Asia Pacific, stated, “Kia is very excited to reinforce its brand presence in Malaysia.
“We believe that our customer-centric strategies and innovations will continue to enrich the customer experience as we support the growth of Malaysia’s economy and automotive industry.”
Kia Sales Malaysia will also focus on enhancing the Kia dealership network, investing in after-sales services, and introducing new models in the near future.
During this transition period, any orders placed before November 30 will be fulfilled as scheduled.
Customers can begin placing orders for new vehicles starting in January 2026 to facilitate a smoother operational transition.
The SUV segment in Malaysia is truly vibrant, featuring a variety of models and brands, both local and foreign.
It can be overwhelming if you are unsure of the criteria to consider.
If you are looking for something that stands out from the typical SUVs on the roads, we recommend the Kia Sportage 1.6T AWD as a solid choice.
It has everything you need for a daily-use vehicle, and most importantly, the driving satisfaction you crave.
What’s the point of buying an expensive car if you’re not satisfied with the driving experience, right?
Below is our opinion after borrowing this Kia Sportage from Kia Malaysia for a week.
Exterior Design: too striking?
For your information, the Kia Sportage marketed here is the pre-facelift version that has been around since 2021.
The more aggressive facelift version was launched in South Korea at the end of 2024; however, to say that the design of the Sportage is outdated would be inaccurate.
Even in its pre-facelift version, the Kia Sportage remains eye-catching when cruising on the road.
With boomerang LED graphics both at the front and rear, as well as a low roofline at the back, the Sportage exudes the sporty image it aims for.
At the very least, it is an original design that can make owners satisfied when they look at it, rather than resembling any other model.
If you don’t turn back to admire your car after parking, you might have bought the wrong vehicle.
Dimensions
The AWD version of the Kia Sportage measures 4,660 mm in length, 1,865 mm in width, and 1,665 mm in height, offering a wheelbase of 2,755 mm.
As a C-segment SUV, the Kia Sportage provides a comfortable cabin space for the whole family.
The absence of a panoramic sunroof is not a major issue, as headroom in this cabin is sufficiently spacious.
Rear passengers can also adjust the angle of their seatbacks for a more comfortable sitting posture, so they don’t have to remain upright all the time.
The Kia Sportage offers a standard cargo space of 543 liters, which can expand to a remarkable 1,829 liters with the second-row seats folded down.
Pleasant Features
One of the aspects I appreciated about the Kia Sportage is its driver-friendly dashboard layout.
In addition to the dual 12.3-inch curved screens, the Sportage dashboard features a touch-based control panel complete with physical knobs.
You can adjust the cabin temperature or change the media content playing through the eight speakers of the Harman Kardon audio system from this panel.
For me, this is a user-friendly feature that is highly welcome.
This is because most manufacturers tend to crowd the central screen with various functional buttons, requiring a search and potentially distracting the driver.
The center console also houses several important function buttons that are clear and easy to reach.
The PRND shift-by-wire dial certainly gives the cockpit a more spacious feel; however, there are times when I found the unconventional gear shifting somewhat awkward.
The digital cluster display in the Sportage continues to offer analog meter graphics with several themes that can be selected according to the driving mode (Eco, Normal, Sport, Smart).
Don’t worry— the infotainment screen also provides standard support for Apple CarPlay and Android Auto. You won’t have to wait for over-the-air (OTA) updates.
If you notice, the back of the front passenger headrest features a large hook that is perfect for hanging bags or shawls.
Additionally, there are a few “teh tarik” hooks provided, making the Kia Sportage more user-friendly for Malaysians than some Malaysian-branded SUVs available on the market.
What About the Driving Experience?
The unit we tested is equipped with a 1.6-liter turbocharged inline-four Gamma II T-GDI engine that produces 177 hp at 5,500 rpm and 265 Nm of torque at 4,500 rpm.
This power is transmitted to an all-wheel drive (AWD) system via a seven-speed dual-clutch transmission (DCT).
As experienced during the media test drive, the Kia Sportage 1.6T AWD offers somewhat sluggish response at low rpm ranges.
This presents some challenges when maneuvering in low-speed situations, such as in parking areas, where the Sportage hesitates to deliver power.
However, once this SUV reaches normal cruising speeds, the cabin feels quieter, with minimal vibration and roughness.
This is attributed to the MacPherson strut front suspension and multi-link rear suspension, which work effectively to absorb road imperfections.
It also allows the SUV to feel stable in corners with body roll that isn’t overly pronounced, making the driving experience more enjoyable.
However, if driven aggressively, these advantages can disappear. Therefore, it’s crucial to understand the limits and constraints of the Kia Sportage.
I have no comments regarding the handling of this SUV, as it meets what one would expect from a Kia vehicle.
The precise and responsive steering assist keeps me focused on the winding roads ahead, allowing the vehicle to comply with every direction given by the driver’s hands.
There are times when the steering correction system engages to ensure the SUV stays on course, but its operation never feels tiring or annoying.
Safety Features
The Kia Sportage offers a comprehensive range of safety features, including six airbags, ABS, ESC, and an extensive list of advanced safety technologies.
What I want to emphasize here is the Blind-Spot Monitoring (BVM) system, which displays what is in the blind spots to the left and right of the vehicle when the turn signal is activated.
This system, found in any Kia model (including Hyundai), significantly aids in detecting objects (cars, motorcyclists) that are typically obscured in the blind spot.
Other manufacturers offer more advanced 360-degree cameras that provide a bird’s-eye view.
However, most of the time, these are more for show, as they display images of the car being driven rather than what is concealed in the blind spot.
Sportage for Weekend Getaways
Another feature I appreciate about the Kia Sportage is the rear seats that can fold flat.
There’s no need to spend money on a tent; you can transform the back of the Kia Sportage into a ‘temporary tent’ for relaxing weekend activities.
In the cargo area, there is a 12V power outlet that can be used for charging smart devices or powering light equipment.
Additionally, there is a ‘Sound of Nature’ feature available in the Sportage’s infotainment screen to accompany your activities.
While enjoying leisure time, don’t forget your obligations as a Muslim.
If you wish to fulfill your prayer duties while camping, the Kia Sportage also features a qibla direction compass to serve as a guide.
Conclusion
Is the Kia Sportage 1.6T AWD the best SUV in its class?
Undeniably, the Kia Sportage has its unique advantages compared to competing models in the market.
It has a striking design, a practical package, spacious and comfortable cabin space, and nearly comprehensive safety features.
However, if you’re willing to compromise on the weaknesses mentioned, we believe that the Kia Sportage can be a worthwhile purchase.
Specifications of the Kia Sportage 1.6T AWD (RM186,899)
Engine: Gamma II 1.6-liter turbo, four-cylinder inline
The new generation of the Kia Sportage was officially launched at the end of last year as a locally assembled unit (CKD), although it actually arrived somewhat late compared to other markets.
With a competitively priced package accompanied by appealing specifications, the Kia Sportage has the potential to be an alternative in a market dominated by Japanese SUVs such as the Honda CR-V and Toyota Corolla Cross.
Based on a short test drive recently, the writer was generally satisfied with what the Kia Sportage offers.
Not all vehicles are perfect in their offerings; there are a few minor weaknesses present in this C-segment SUV.
However, for us, these are minor issues if you can tolerate the shortcomings and prioritize driving satisfaction.
Not Everyone is Fond of the Rotary PRND Dial
The variant we tested is equipped with a 1.6-liter turbo engine paired with a dual-clutch transmission (DCT) and e-shift functionality.
This means it does not come with the conventional gear lever commonly found in other SUV models.
The benefit of using a rotary dial is that it creates a more spacious cockpit appearance, but not everyone appreciates this feature.
Personally, I prefer a physical PRND gear lever, which is easier to control and aligns better with the muscle movements we are accustomed to.
Empty Function Buttons on the Center Console
Kia Sportage Euro spec
Located next to the rotary PRND dial, you will notice a cluster of empty function buttons on the center console.
It is unfortunate that these function buttons are not assigned any features, unlike international specifications that offer features like heated steering wheels and heated or ventilated seats.
It appears empty and gives the impression that the Sportage 1.6T is a lower variant.
Climate Control Panel May Be Difficult to Use
Another interesting feature of the Kia Sportage 1.6T is the touch-based climate control panel and infotainment system located below the central air vents.
Essentially, the driver no longer needs to dig through control menus typically embedded in the infotainment screen.
However, it operates using a touch system, and at times it can be a bit difficult to control, especially for drivers with larger fingers.
A few days before the Chinese New Year celebrations, Dinamijaya Motors, the sole distributor of Kia vehicles, invited automotive media practitioners to test the newly launched C-segment SUV – the 2025 Kia Sportage.
For your information, our market has been somewhat slow to embrace this Sportage model, as the fifth generation was introduced as early as 2021.
However, there is no need for concern, as the launched Sportage units are CKD (Completely Knocked Down) vehicles produced at the Inokom plant in Kulim, Kedah, meaning they come with a very competitive price.
We had the opportunity to test drive the two highest variants, the Sportage 1.6T 2WD High and 1.6T AWD High.
Here are our first insights based on the short test drive we conducted recently:
1. A More Striking Exterior Design
The exterior design of the Kia Sportage represents a significant shift from the previous generation.
Employing an approach known as “Opposites United,” the Kia Sportage features an aggressive front design, beginning with its signature tiger nose grille and boomerang-shaped LED daytime running lights (DRL) that separate the grille from the main headlights.
This boomerang element is also mirrored in the rear lights, though with a smaller opening.
The SUV’s side profile is enhanced by an elongated chrome strip that adorns the lower edge of the glass housing, as well as black finishes at each wheel arch.
This aggressive design could be a ‘plus point’ for owners seeking something different on the road, and may particularly appeal to those weary of the ubiquitous Chinese SUVs.
Nonetheless, it’s wise to introspect and consider personal tastes before making a decision.
2. Driver-Oriented Cockpit Design
I am quite fond of the layout of the all-new Kia Sportage dashboard.
It is neat and, most importantly, designed with the driver in mind, as the central screen and control panel at the base of the air conditioning vents are angled towards the driver.
With an optimal driving posture, there’s no difficulty in reaching the aforementioned components to adjust settings while driving.
Although there are no physical buttons for the air conditioning system, the touch-based panel is user-friendly, allowing drivers to avoid digging through settings embedded in the main display.
What makes the front row seem more spacious is the presence of a rotary PRND knob in the central console.
Additionally, physical buttons remain in that area for essential functions like drive mode selection, Auto Hold, and the surround camera.
For fans of Apple CarPlay and Android Auto, rest assured that these features are indeed available in the Kia Sportage.
3. Comfortable and Practical Cabin
Positioned as a C-segment SUV, the Kia Sportage serves as an alternative for those who aren’t fond of larger SUVs like the Kia Sorento.
With dimensions close to those of a Honda CR-V, space is certainly not an issue for the Kia Sportage.
Importantly, rear passengers can enjoy a more generous recline angle, whether they prefer a more upright position or a comfier angle during their journey.
One feature that I appreciate about the Kia Sportage is the presence of a large hook on the headrest structure that can be used to hang jackets, shopping bags, or scarves.
The cargo space measures a generous 543 liters as standard, and can expand to 1,829 liters when the second-row seats are folded.
4. Driving Performance
To be honest, the driving experience offered by the Kia Sportage meets expectations.
With precise and responsive steering, I encountered no issues while handling this C-segment SUV, whether on the highway, at the Karak Circuit, or on winding rural roads.
Moreover, the steering correction system operates in a driver-friendly manner, not too aggressively to the point of annoyance, unlike some competitors’ models.
The Kia Sportage 1.6T can generate a power output of up to 177 hp and 265 Nm, paired with a seven-speed dual-clutch transmission (DCT).
Starting with the 1.6T AWD unit, the acceleration response felt somewhat less spirited compared to the 2WD variant we tested after lunch.
However, this isn’t a significant downside if you’re not a heavy-footed driver.
You should also know the next advantage of the Kia Sportage: a quiet cabin at normal speeds.
With a suspension setup effective for varying road conditions in Malaysia, it is also challenging to perceive significant vibrations and harshness in the cabin, unless driven more aggressively.
5. Price
The Kia Sportage 2025 for the Malaysian market is sold starting at RM149,781.78 for the 2.0G variant, while the unit we test drove starts at RM179,599 for the 1.6T 2WD variant, and from RM189,599 for the AWD variant.
What are the differences between the 1.6T 2WD and 1.6T AWD variants?
Only three aspects differentiate these two variants: the all-wheel drive system with a differential lock, roof rails, and an eight-speaker Harman Kardon audio system.
Therefore, choosing the 1.6T 2WD model is perfectly valid as it is also equipped with comprehensive safety features, including six airbags, a blind-spot collision warning (BCW), high beam assist (HBA), blind-spot monitoring (BVM), and intelligent cruise control (SCC).
We will share more information in a more comprehensive test drive article coming soon.
Dinamikjaya Motors Sdn Bhd, the sole distributor of the Kia brand vehicles in Malaysia, has launched a special campaign for the Kia Carnival model.
The “Fuel-on-Us” campaign, which runs from October 1 to December 31, 2024, allows new Kia Carnival owners to enjoy subsidized diesel prices at RM1.05/liter for a period of five years without worrying about changes in fuel prices every week.
To participate in this campaign, customers must register their purchase of the Kia Carnival through any authorized Kia dealer during the campaign period.
Each purchase is eligible for only one application.
The Kia Carnival comes with a 2.2-liter turbo diesel engine producing 202 PS and 440 Nm of torque.
With a fuel tank capacity of 72 liters, the Kia Carnival offers a fuel consumption rate of 6.5 liters/100 km, providing a range of up to 850 km on a full tank of fuel.
In Malaysia, the Kia Carnival is offered in three main variants, with prices starting from RM198,500.
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