Isuzu Malaysia has announced a healthy sales achievement throughout 2025, despite the declining industry sentiment towards diesel vehicles.

During this period, a total of 6,880 units were successfully registered, capturing a market share of 56.1 percent. This marks a significant increase compared to the previous record high of 47.1 percent noted in 2023.

D-Max Retains Second Place

The Isuzu D-Max remains in its position as the second best-selling pickup truck, holding a market share of 15 percent.

Additionally, the Isuzu Elf light-duty truck continues to be the most popular truck in Malaysia for the 16th consecutive year. In the previous year, a total of 6,362 units were registered, contributing to 92.5 percent of all trucks sold.

Isuzu Forward repeated its success from 2023 by emerging as the best-selling medium-duty truck last year, with 494 units sold.

Isuzu’s Product Line Meets Customer Needs

Tomoyuki Yamaguchi, CEO of Isuzu Malaysia, stated that Isuzu’s commitment to understanding and fulfilling customer needs is fundamental to the brand’s growing popularity.

He added that the efficiency of the dealer network in adapting to market demands, along with a robust after-sales system has also contributed to Isuzu’s continued acceptance in Malaysia.