Lepas is another automotive brand poised for an official launch in the Malaysian market.
To strengthen its brand presence, Lepas has implemented several initiatives that combine culture, community, and global engineering strengths.
Initiative for Children’s Raya Outfits
One such initiative involves collaboration with internationally renowned local fashion designer Karl Ho.
This partnership has produced special Raya outfits for children from the following welfare homes:
- Pertubuhan Baitul Asnaf Sendayan
- Yayasan Kasih Sayang Kuala Pilah
- Pusat Jagaan Anak Yatim Kausar Senawang
Each outfit has been specially crafted in conjunction with the upcoming Aidilfitri celebration.
Lepas: More Than Just a Mobility Brand
According to Sarah Choo, Senior Director of the Lepas brand in Malaysia, Lepas is not merely a mobility brand.
“We are building a brand that reflects the spirit of Malaysians, who uplift and support one another.”
For Karl Ho, this collaboration reinforces a designer’s responsibility to foster confidence.
“Through our partnership with Lepas, we use specialized craftsmanship not only to create Raya clothing but also to instill pride and aspiration in the younger generation.
“When a child wears something that is made specifically for them, it strengthens their confidence in realizing their potential,” he explained further.
The Malay Word as the Foundation of Brand Philosophy
This initiative reflects Lepas’s belief that mobility is not just about movement but about driving progress and elevating community dignity.
The name “Lepas” itself is derived from the Malay word meaning “to release” or “to move forward.”
This becomes the foundation of the LEAP brand philosophy, which inspires individuals to transcend boundaries and embrace the future.
Three New Models
Lepas is set to introduce three new SUV models built on the global NEV (New Energy Vehicle) platform from Chery: the L4, L6, and L8.
This platform supports various vehicle sizes and powertrains, including internal combustion engines, hybrids, and fully electric models.
Globally, the brand has already established a presence in Europe, the Middle East, Africa, and Southeast Asia.
Malaysia is among the earliest right-hand drive (RHD) markets in their regional expansion strategy.
Here, Lepas aims to carve a distinct position in the SUV landscape by balancing innovation, design, and community value.
