Tag Archives: GR Celica

Toyota files trademark for “GR Celica” in Brazil

If you have been closely following Toyota’s developments, you may have come across some news about the comeback of an iconic name – Celica.

Rumors about the return of the Celica name have been circulating online for years.

However, all speculation was finally put to rest when Vice President Yuki Nakajima confirmed the news of a new Celica model’s development to the public during the Rally Japan event in November 2024.

This news was further strengthened by a recent report indicating that the manufacturer has registered the trademark “GR Celica” in the Brazilian market, dated January 15, and officially published on February 4, according to Carscoops.

With this development, it suggests that the GR Celica model will also be offered in South America alongside primary markets such as Europe and Japan.

Several reports suggest that the GR Celica will be powered by a 2.0-liter inline-four turbo engine, generating around 400 hp and paired with the GR-Four all-wheel drive system.

This new engine has already been showcased by Toyota in the GR Yaris M Concept, featuring the G20E code positioned mid-ship.

Two questions arise: Is the GR Yaris M Concept actually an indication of the engine configuration for the GR Celica, or does it refer to another model, namely a successor to the MR2?

Toyota confirms Celica development project is underway!

We must thank Toyota for continuing to produce a lineup of high-performance car models in the modern era for the enjoyment of its fans.

After years of rumors circulating, Toyota has finally confirmed that the iconic Celica nameplate will be making a comeback.

The announcement was made by Toyota’s Executive Vice President, Yuki Nakajima, in conjunction with the recent hosting of Rally Japan.

“Honestly, there are no signs (of the Celica) at this time. However, there are many people within the company who are eagerly awaiting the return of the Celica.

“So, I wonder if I can say this in a public forum, but we are developing the Celica!”

This latest development comes just weeks after Toyota hinted at new sports cars, including the Celica, GR GT3, and MR2, in the animated series GRIP, as well as updates to the existing lineup (GR86, GR Supra).

Interestingly, at the 2024 SEMA show, Toyota also seized the opportunity to showcase a concept car named the GR86 Rally Legacy Concept, inspired by the 1990s Celica GT-Four.

In addition to a Castrol-style livery, the GR86 is equipped with a GR Yaris engine producing 300 hp and 370 Nm of torque, paired with a GR-Four all-wheel-drive system to embody the Celica theme being brought back.

Are you excited about the return of the Celica name?