Proton Holdings Berhad has announced the establishment of its wholly-owned subsidiary, Proton International Corporation Sdn Bhd (PICSB), to spearhead efforts in expanding its international market presence.

Enmund Lim Meng, the former Director of Proton’s International Sales Division, has been appointed as the Chief Executive Officer of the new company.

PICSB will be responsible for expanding Proton’s export markets, with an aim to grow into global southern countries while overseeing and developing sales and marketing efforts in existing markets.

For the entirety of 2025, PICSB aims to achieve export sales reaching 6,000 units, with a target to exceed ten times that number by 2030.

Currently, Proton has exported 20,169 vehicles to 19 countries, including South Africa, Angola, Bangladesh, Bermuda, Brunei, Fiji, Ghana, Iraq, Kenya, Mauritius, Egypt, Mozambique, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, and Trinidad & Tobago.

The top three Proton models in terms of export units since 2020 are the Proton Saga (10,998 units), Proton X50 (3,968 units), and Proton X70 (3,316 units).

The warm reception for the Proton e.MAS 7 has propelled its sales figures, making it the third highest-selling model in exports this year.

Since the commencement of export activities to Nepal and Trinidad & Tobago, a total of 233 units have been shipped as of December 2024.

This model has maintained strong sales, with 916 units sold in May alone for both domestic and international markets, bringing the year-to-date (YTD) total sales to 3,632 units.

In a brief historical note, Proton began exporting to the Bangladeshi market in 1986, a year after its first car was launched.

By 1992, Proton had become the fastest-growing new car franchise in the UK, with annual sales reaching 15,000 units.

By the early 2000s, Proton models were present in 64 countries worldwide.