Ferrari Luce wins Best Innovation at the 2026 Golden Steering Wheel awards
The Ferrari Luce has won the Best Innovation category at the 2026 Golden Steering Wheel awards.
Ferrari Executive Chairman John Elkann accepted the award alongside representatives of the Luce development team at a ceremony in Berlin.
The award recognises the Luce’s comprehensive approach to innovation, encompassing its fully electric architecture, driving dynamics, energy management, design and user experience.
The jury, comprising 23 personalities, including representatives from the media and entertainment industries, praised Ferrari’s courage in challenging expectations of the brand’s appearance, powertrain and driving character in the digital era.
According to Elkann, the Luce combines Ferrari’s traditions with new technology and design while preserving the emotion of driving.
He also described the award as a tribute to the talent and determination of the Ferrari team.
The Golden Steering Wheel is among Europe’s most prestigious automotive awards.
Established by Axel Springer in 1976 and now presented by Auto Bild and Bild am Sonntag, it celebrates its 50th edition in 2026.
