Raymond Tan appointed as BMW Group Malaysia’s first local Managing Director

BMW Group Malaysia today announced the appointment of Raymond Tan Chor Ann as its new Managing Director, effective 1st September 2026.

The appointment marks a homecoming for the accomplished Malaysian leader, whose career with the BMW Group spans key markets and strategic functions across the Asia-Pacific region and the company’s headquarters in Munich.

Raymond will assume the role from current Managing Director Benjamin Nagel, who will take on the position of Managing Director of BMW Group Importer Markets TW, HK, MC, with responsibility for the markets of Taiwan, Hong Kong, and Macao.

In his new role, Raymond will lead BMW Group Malaysia’s operations and continue to strengthen the BMW, MINI and BMW Motorrad brands in the country. His focus will include delivering premium customer experiences, advancing premium mobility, and reinforcing BMW Group Malaysia’s ambition to be the Ultimate Choice in the premium segment through Technology Openness and the Power of Choice.

Raymond brings extensive international experience and a deep understanding of the Malaysian automotive market, having held several pivotal leadership roles within BMW Group Malaysia. As part of the pioneering team in 2003, he began as Product and Price Planning Manager, helping to shape product strategy and market positioning for Malaysia.

He later joined the BMW Group headquarters in Munich as Regional Product Manager, responsible for product planning and strategic market coordination across international markets. He subsequently returned to Malaysia as Head of Marketing, leading brand and customer engagement initiatives, before progressing to Head of Sales, where he oversaw nationwide sales operations and network performance.

Commenting on his appointment, Raymond Tan said, “I am excited to return to Malaysia to lead the National Sales Company as the first local Managing Director of BMW Group Malaysia, particularly at this pivotal moment as the BMW Group prepares for a new era with the upcoming introduction of the Neue Klasse range of models. My priorities will be to further develop the business, professionalise the retail network, strengthen customer loyalty, and to continue positioning the BMW Group as the premium brand of choice in Malaysia.”