Hyundai Motor Asia Pacific unveiled a new chapter of its “Hyundai, Driving ASEAN as One” campaign film, marking a significant milestone in its title partnership, Hyundai Cup™ 2026, which will take place from 24 July to 26 August 2026. Through a compelling story, Hyundai brings to life its vision of a united Southeast Asia, expressed through the spirit of football, the power of shared purpose, and the journeys that connect people across the region.
As title partner of the Hyundai Cup™ 2026, Hyundai is channelling over 27 years of global sports heritage to celebrate and unite the diverse peoples, cultures, and communities of Southeast Asia. “Hyundai, Driving ASEAN as One” campaign is a direct expression of Hyundai Motor Company’s global vision of “Progress for Humanity”, the belief that meaningful progress happens when people move forward together, and that mobility has the power to bring people closer.
“Hyundai Cup™ 2026 is more than a football tournament, it is a celebration of what ASEAN stands for: diversity, resilience, and the unbreakable spirit of togetherness. Through this main film and our ‘Driving ASEAN as One’ campaign, we want every fan across the region to feel that Hyundai is with them on this journey. At Hyundai, our vision of Progress for Humanity is not just a tagline; it is our commitment to driving meaningful change and connection in every market we serve. Hyundai Cup™ 2026 is one of the most powerful ways we can bring that commitment to life across Southeast Asia.” said Executive Marketing Director of Hyundai Motor Asia Pacific, Faraz Shamsi.
At the heart of the campaign is Hyundai STARGAZER, the hero model of the Hyundai Cup™ 2026. Designed for connection, comfort, and family mobility, the STARGAZER embodies the very spirit of “Driving ASEAN as One”, a vehicle that brings people together, enabling the shared journeys and meaningful moments that define communities across the region. Within the campaign narrative, STARGAZER serves as a symbol of collective movement, carrying the aspirations of an entire region forward.
The campaign also features Dhika, the viral “Aura Farming Boy” who captured the internet’s attention during Pacu Jalur boat race. Embodying the values of trust, teamwork, and moving in sync, Dhika has become an inspiring representation of what it means to move forward as one. Just as every member of the rowing team plays a different role but works toward the same goal, Hyundai believes meaningful progress happens when people come together with a shared purpose. Dhika’s full story with Hyundai will be revealed through a dedicated campaign feature in the coming days.
The campaign content is now live across Hyundai’s official social media channels throughout the ASEAN region. As Hyundai Cup™ 2026 approaches, fans across all 11 participating nations can look forward to the ongoing Hyundai Cup™ 2026 Trophy Tour, match-day stadium activations, exclusive fan giveaways, and test-drive opportunities. Further details on country-specific activities will be announced by local markets.