Proton S70 selected as new national taxi under Teksi Madani programme
Malaysian Prime Minister YAB Dato’ Seri Anwar Ibrahim recently launched the National Teksi Madani Renewal Programme at Dataran Merdeka.
The launch marked the beginning of a national initiative to renew and strengthen the nation’s taxi industry. It follows the earlier announcement of a 100% excise duty and sales tax exemption for taxi and private hire car owners purchasing new locally manufactured vehicles. The initiative aims to reduce the cost burden of new vehicle ownership and accelerate the nationwide renewal of the taxi fleet.
Additionally, the programme offers taxi drivers the opportunity to transition to vehicles that are more modern, safer, more comfortable, and of higher quality. At the same time, an additional allocation of RM10 million was announced for a matching grant programme to replace old vehicles with new ones.
Proton S70: The New Face of National Taxis
The Proton S70 was selected for its features that meet the operational requirements of public mobility, including a spacious cabin, a fuel-efficient engine, and smart connectivity technology. Furthermore, owners need not worry as there is an extensive network of Proton service centres across the nation.
Under the programme, eligible operators will be offered the Proton S70 Premium in an exclusive Ruby Red colour, replacing the traditional two-tone red-and-white livery. The sedan will also be fitted with the necessary additional hardware, including:
- an LED panel displaying green Teksi/E-Hailing lettering
- an additional meter display for transactions and advertisements
- a special GET registration number (red lettering on a white background)
- a unique decal on the C-pillars
Furthermore, the new S70 taxis will no longer feature the conventional roof-mounted taxi topper or operator labels on the doors.
