GWM Malaysia has announced plans to launch up to six new models for the Malaysian market.
This was revealed during the recent Annual Appreciation Night with the Media held in Kuala Lumpur.
GWM Malaysia’s Performance in 2025
In the past year, GWM recorded sales of nearly 5,900 vehicles.
This represents a year-on-year growth rate of 177 percent, indicating strong acceptance for its product lineup and effective market approach in Malaysia.
Annual Target of 60,000 Units by 2028
The six new models set to hit the Malaysian market include:
- Tank 300 HEV
- Two B-segment SUVs
- Two C-segment SUVs
- A luxury C-segment SUV
By the year 2028, GWM aims to achieve a 6% market share with annual sales of 60,000 units.
The brand also aims to be among the top 10 automotive brands in Malaysia and the top three Chinese brands.
Technology as GWM’s Main Focus
GWM is placing a strong emphasis on technology, powered by the smart hybrid Hi4 system introduced in the Wey G9 Hi4 PHEV.
In addition to the Hi4 system, GWM will adopt a multi-powertrain approach by offering internal combustion engine (ICE), hybrid electric vehicle (HEV), and battery electric vehicle (BEV) options across its portfolio consisting of Haval, Tank, Ora, and Wey.
New Corporate Identity Starting 2026
In addition to product development, GWM is working to enhance and upgrade its dealership network and after-sales services.
With 60 dealers nationwide, GWM will introduce an improved corporate identity (CI) to set clear standards in its efforts to offer a more consistent and premium sales experience across its network.
After-sales service remains a key focus in gaining customer trust.
This commitment is supported by intensive technical training programs, 95% availability of spare parts throughout the country, and the GWM Care system to enhance customer satisfaction throughout ownership.
Malaysia as an Important ASEAN Hub
GWM is committed to local assembly and CKD operations, with aspirations to make Malaysia an important export hub in ASEAN.
This strategy supports the development of new energy vehicles (NEVs) through technology transfer and expands the export of high-value vehicles.
It also strengthens local energy capabilities through more comprehensive localization, advanced technical expertise, and ongoing talent development.
Focus on Building a Resilient Brand
Mr. Roslan Abdullah, Chief Operating Officer of GWM Malaysia, explained that their focus is on building a long-term automotive brand in the market.
“We compete through engineering excellence, intelligent platforms, advanced safety technologies, and stronger products that deliver long-term value.
“This is supported by a growing nationwide network. This disciplined approach lays a solid foundation for sustainable growth and enduring customer trust.”
“The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our aftersales capabilities and ecosystem.
“Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead,” he added.
