Chery Corporate Malaysia Sdn Bhd has initiated exports to its second ASEAN market, Brunei.

The first shipment to Brunei consists of 124 units, comprising 120 Jaecoo J7 PHEVs and 4 Jaecoo J7 ICEs (2WD version).

All units for the export market are produced at the Shah Alam plant and share the same specifications as the models offered in Malaysia.

During the launch ceremony for the first shipment of vehicles for export, Chery Corporate Malaysia’s Executive Vice President, Men Lin Bo, stated, “The export market is a vital pillar in our long-term growth strategy in the ASEAN region.

“We are very excited to continue the growth momentum to expand our brand’s reach to more markets.”

Chery Corporate Malaysia’s Executive Vice President, Cheng Nam Weng, noted, “Following our initial export to Vietnam in February 2025, the positioning and potential of the Brunei market make it a logical and important next step.

“The first shipment of JAECOO J7 vehicles allows us to assess market acceptance and lay a strong foundation in Brunei,” he added.