Toyota continues to strengthen its vision of “Mobility for All,” ensuring that no one is left behind through the Multi-Pathway Approach implemented over the past few years.

In the next three years, Toyota plans to introduce more than 10 electrified vehicles (xEV) for the Asian market.

The company also announced its “30 by 30” mission, targeting a sales goal of 30 percent xEVs in the ASEAN market by 2030, which translates to over 1.5 million units sold.

This goal equates to a positive environmental impact, such as planting 25 million trees or reducing CO2 emissions by 8 million tons.

Additionally, Toyota announced plans to begin battery electric vehicle (BEV) production in Thailand and Indonesia by the end of this year.

One of the planned BEV models will be built on the IMV (Innovative International Multi-Purpose Vehicle) platform, which serves as the foundation for popular models like the Hilux, Fortuner, Innova, and the Land Cruiser FJ.

Speaking of the Land Cruiser FJ, this compact model will be assembled in Thailand before being exported to the Asian market.

Through the Land Cruiser FJ, Toyota aims to offer new value in the form of Freedom & Joy that customers can enjoy in their own unique ways, while simultaneously maintaining reliability, durability, and off-road performance to meet their lifestyles.