Xiaomi SU7 Ultra makes its first appearance in Japan

Chinese electronics giant Xiaomi has showcased its high-performance electric sedan, the SU7 Ultra for the first time in Akihabara, Japan.

The exhibition event, held from September 26 to 28, also revealed Xiaomi’s future plans.

According to Kyodo News, Xiaomi plans to expand its retail network selling smart devices, home appliances, and mobile phones in several major cities in Japan to strengthen its presence.

Similar to the approach taken in China, Xiaomi will also sell electric vehicles (EVs) through Xiaomi stores, although no specific launch date for the model has been announced.

Currently, Xiaomi has opened two branches in Saitama Prefecture and plans to add three more outlets in Tokyo, including one in Chiba, by the end of this year.

The starting price for the Xiaomi SU7 Ultra is 529,900 yuan (approximately RM314,000).

Additionally, Xiaomi has launched a 1:18 scale die-cast model for the SU7 series, priced at 14,800 yen (approximately RM420) for the standard version and 16,800 yen (approximately RM477) for the SU7 Ultra version.