Proton has partnered with Reef Check Malaysia (RCM) to launch a beach cleanup campaign at Morib Beach as part of its corporate social responsibility (CSR) initiative.

This effort marks the second consecutive year Proton has returned to the renowned coastal area, known for its valuable marine and mangrove ecosystems.

The latest campaign brought together 157 volunteers, including Proton staff, vendors, dealers, and bank representatives.

The main focus was on areas popular with visitors, where a total of 468.27 kg of waste was successfully collected, including cans/metal, plastic, and glass.

The cleanup activities also removed plastic straws and cigarette butts, both of which have a significant impact on the natural beauty of the beach.

In addition to improving the quality of the beach, this activity raises awareness about the importance of coastal preservation and the role of mangrove ecosystems in environmental conservation.

It also provides participants with insights into personal actions they can take to reduce waste.

Ainol Azmil, Acting Deputy Chief Executive Officer of Proton, stated, “This collaboration at Morib Beach truly reflects Proton’s spirit.

“By participating in community work, we are not only contributing to a healthier environment but also strengthening our spirit of cooperation and responsibility. In moments like these, our core values—Teamwork, Achiever, Respect, and Integrity (TARI)—come to life.”