Volkswagen’s best-selling product now available in microwave-ready version at German supermarkets

Did you know that Volkswagen actually has a special product that can boost the company’s revenue and profits?

It’s not the Volkswagen Golf, nor the Volkswagen Polo; instead, it’s the currywurst sausage!

According to a report by Autocar, Volkswagen will offer this sausage in a microwave-ready version at several major supermarkets starting in June 2025 in northern and eastern Germany.

The currywurst sausage has been produced since 1973, initially served only in factory canteens.

However, the popularity of the sausage eventually penetrated the German market before it began being sold in 11 countries worldwide.

It also holds the same status as Volkswagen automotive components (with code number 199 398 500 A) under the Volkswagen Originalteil (Volkswagen Original Part) brand.

Growing popularity has led to an increase in sausage production each year.

In 2015 alone, VW’s factory produced 7.2 million sausages, making it the most manufactured product compared to other VW automotive components.

In 2024, Volkswagen successfully sold 8.6 million of these sausages, surpassing the total vehicle sales (including commercial vehicles) of VW worldwide, which amounted to 5.2 million units.

Interestingly, Volkswagen had previously considered replacing the sausage with a plant-based version, but this plan faced strong opposition from employees.