Thailand to launch national EV brand in collaboration with Chery

This is an exciting development coming from neighboring Thailand.

According to the latest report by Autolife Thailand, the country will have its own national EV brand by the end of 2025.

The Thai national car project is the result of collaboration between the Ministry of Commerce, the National Science and Technology Development Agency (NSTDA), King Gen, and the Chinese automotive company Chery.

Initially, three models are planned to be introduced by the end of this year, consisting of a pickup truck, an MPV, and an SUV.

It is understood that all three models will have over 50% local content.

As a “Thai car,” this national EV project will receive specific tax incentives to enable it to be sold at a more affordable price for consumers there.

This development aligns with what Chery announced at Auto Shanghai 2025 recently.

The Chinese automotive manufacturer announced the development of the M-Series vehicles, which will include a seven-seat SUV, an MPV, and a pickup truck supporting internal combustion engines (ICE), EVs, and plug-in hybrids (PHEVs).

This approach is seen as comparable to Toyota’s IMV project planned for the global and Southeast Asian markets, which includes the Innova, Fortuner, and Hilux models.