Honda Malaysia said it aims to sell 83,000 vehicles in 2025 and capture a market share of 10.6%.

According to the company, this year’s target, which surpasses last year’s sales of 81,600 units by 1,400 units, is driven by the launch of three new models, including the Civic facelift in January.

Honda Malaysia stated that with continued strong demand for its existing lineup, it is confident of maintaining its leading position in the non-national passenger vehicle segment for the 12th consecutive year.

The company is confident that internal combustion engine and e:HEV technologies will stay relevant in the market, benefitting from infrastructure readiness, consumer preferences and technological advancements.

Last year, e:HEV models received significant feedback from the market, accounting for nearly 30% of total hybrid vehicle sales in Malaysia.

In line with its business direction for 2025, the Managing Director and Chief Executive Officer of Honda Malaysia Hironobu Yoshimura said that the company will launch its first battery electric vehicle (BEV), the e:N1.

“This model exemplifies Honda’s advanced BEV features, while also introducing the company’s initial EV technology to the Malaysian market,” he said.

He added that the launch of the e:N1 will pave the way for Honda Malaysia’s three-year plan to introduce three new BEV models to the Malaysian market by 2027.

In addition to enhancing its product offerings, Honda Malaysia indicated that it will improve its sales and after-sales services. The company currently operates 104 distribution centres nationwide.