Proton sold 152,352 vehicles in 2024, second place in sales chart

Proton closed its books for 2024 with sales of 152,352 units for both domestic and export markets, allowing the company to claim second place once again in the sales ranking table.

14,601 units were sold in December last year, showing a 19.7% increase over the previous month.

According to Proton, it is the second highest sales figure for the year, following a bumper month for exports with 1,131 units shipped to overseas markets.

Aside from sales of Proton vehicles, Proton is also the importer and distributor for smart Automobile models via its subsidiary Pro-Net.

For the year 2024, 622 units of the smart #1 and #3 were sold bringing the number of total vehicles sold to 152,974 units.

Total industry volume (TIV) for 2024 is estimated to be 813,521 units, marking a second consecutive record-setting year of automotive sales for Malaysia. Proton’s market share for this year is estimated to be 18.7%.

This marks the sixth year in a row the company has achieved second position in the standings, giving it a solid foundation from which to take on the competition in 2025.

As expected, the Saga emerged as Proton’s best-selling model last year with 72,769 units sold – an increase of 3.7% compared to 2023.

As the model heads towards its 40th anniversary, it has an impressive list of accolades to its name including being the first Malaysian vehicle with over 2 million sales, which was achieved in June last year.

The S70 ended its first full year of production and sales with a total of 19,182 units delivered in 2024 to easily become the most popular C-segment sedan in the country.

Meanwhile, the 2024 Proton X50 received an overwhelming response with a total of 8,000 bookings within the first month after its debut.

Sales in December were 36.8% higher month-on-month at 2,614 units while for the year, total sales were 23,647 units making it the best-selling B-segment SUV for the fourth year in a row.

The 2025 X70 continues to find favour with buyers, with 8,992 units delivered throughout the past year. Notably, its December sales increased by 36.7% to 1,456 units, compared to 1,065 units in November, driven by year-end promotions.

As for the Proton X90, the flagship SUV completed its first full year of sales as the sales leader for D-segment SUVs with 3,553 units sold.

Finally, sales of the Persona and Iriz also increased, with 18,853 units and 5,113 units sold in 2024, respectively.