Maextro S800, a luxurious EV sedan from Huawei & JAC joint brand

As a global giant in the telecommunications industry, Huawei has surprised the world by entering the automotive space through the AITO brand.

However, in the middle of last year, Huawei sold the AITO trademark and patents to the Seres Group.

In addition to AITO, Huawei has formed several collaborations focusing on premium electric vehicle (EV) products, including Avatr (Changan), Luxeed (Chery), Stelato (BAIC), and the latest ultra-luxury EV brand known as Maextro.

Maextro is a joint venture established between Huawei and JAC Group, targeting premium brands such as Bentley, Maybach, and Rolls-Royce with the introduction of its first model, the S800.

Essentially, the Maextro S800 is a premium electric sedan with a design heavily inspired by the sedans of Bentley, Rolls-Royce, and Maybach.

Features include a two-tone paint scheme resembling that of a Maybach, wheel designs similar to Rolls-Royce models, and chrome accents that evoke Bentley styles.

Moving to the rear, we see headlights that resemble those found on the Porsche Panamera.

The S800 boasts dimensions of 5,480 mm in length, 2,000 mm in width, 1,536 mm in height, and a wheelbase of 3,370 mm, allowing it to compete with the size of the Maybach S-Class, though it is slightly smaller than the Rolls-Royce Ghost and Phantom EWB.

The S800’s cabin features a four-seat configuration and is equipped with several luxurious amenities, including starry LED accents on the headliner and high-quality upholstery.

As a joint venture supported by Huawei, we expect the S800 to also come with several of the latest driver assistance technologies, including an AI-based system and Level 3 autonomous driving capabilities.

At this time, Huawei has not yet disclosed the details of the powertrain used in the Maextro S800 sedan, which is built on the Tuling Intelligent Chassis platform.

However, potential buyers can already reserve this electric sedan by placing a deposit as low as RMB 20,000 (approximately RM12,256), with the estimated sale price ranging from RMB 1 million to 1.5 million (approximately RM613,000 to RM919,000).

This positions the S800 directly in competition with the Mercedes-Benz EQS and BMW i7 in the luxury electric vehicle segment.