Geely to merge Lynk & Co brand with Zeekr

Chinese automotive giant Geely is reportedly set to consolidate its Lynk & Co brand and Zeekr, according to a report from the Economic Daily.

This consolidation move is aimed at allowing Geely to focus its resources on the rapidly growing new energy vehicle (NEV) market, while also reducing internal competition.

The Lynk & Co brand was established by Geely and Volvo as a premium brand targeted at younger consumers.

It was once one of the most successful Chinese car brands, reaching sales of one million units within six years.

Unfortunately, Lynk & Co currently offers only one battery electric vehicle (BEV), the Z10, which was just launched this year, whereas Zeekr has already introduced six electric vehicle (EV) models since 2021.

As of November 2024, Zeekr will hold a 51 percent stake in Lynk & Co, while the remaining shares will be held by Geely Auto.