Unlike BMW Z4, Toyota GR Supra will continue to live on
Just a few months ago, it has been reported that BMW might axe the Z4 after March 2026. Needless to say, this news left fans of its twin, the Toyota GR Supra, feeling restless. Will Toyota follow in BMW’s footsteps?
It appears that GR Supra enthusiasts can breathe a sigh of relief, as recent reports suggest that Toyota plans to continue offering the two-door sports car for at least one more generation.
Speaking to CarExpert, Toyota Australia’s Vice President of Sales, Marketing and Franchise Operations Sean Hanley stated that the notion of the Supra being discontinued is purely speculative.
“There is no plan to discontinue the Supra brand in this car company. I know that. BMW is not Toyota.”
“And, quite frankly, I have no expectation, sitting here today, that the Supra brand will disappear. At all,” Hanley added.
He further explained that the Supra has a long and significant history, making it an important model within the GR lineup.
In addition to the GR Supra, the GR lineup also includes the GR Yaris, GR Corolla, and GR86.
This is an exciting development, as we all know that the Z4 and GR Supra were co-developed by BMW and Toyota. On top of that, both models are also assembled by Magna Steyr at the plant in Graz, Austria.
If BMW does kill the Z4, it would mean that Toyota would need to seek a new technical partner to develop the next generation of the GR Supra. Who do you think would be the most suitable candidate for this exciting project?
