Nissan plans to sell GT-R R35 for another 17 years

Do you know that the Nissan GT-R R35 generation is now 17 years old?

Compared to others, the Nissan GT-R is quite aged, but Nissan actually still intends to continue producing the R35 for another 17 years.

In an interview with Top Gear, Nissan’s Global Product Chief, Pierre Loing, stated, “(The Nissan GT-R) has been on sale for 17 years, and we want to continue it for another 17 years, but regulatory compliance is causing issues.”

For the past few years, Nissan has faced challenges in continuing the sales of the GT-R model.

In Europe, the supercar model’s sales were discontinued in July 2021 due to new noise regulations imposed.

It was also pulled from the Australian market due to failure to comply with stricter side-impact crash test regulations.

Normally, a manufacturer would provide a replacement model when production of the current model is discontinued.

However, this isn’t the case for the GT-R.

After ending the R35 GT-R production in 2025, there will be a gap for a long period before the successor model (Hyper Force) emerges in 2030.

“If you look at the history of the GT-R badge, we’ve had gaps before. We showed the GT-R concept in 2001, ended R34 Skyline GT-R production in 2002, then the R35 didn’t launch until 2007.”

“The gap between the ‘Kenmeri’ Skyline GT-R ending in 1975 and the R32 starting in 1989 was even larger.”

“The GT-R is strong enough to live with these gaps in its production. And we need to have a gap, because going into the electrified world, there is a lot of debate about ‘what is a GT-R in an era of electrification?’ We don’t have all the answers yet. We are in the middle of all those debates.”

It’s highly likely that when the new generation Nissan GT-R emerges in the coming years, it will be positioned as a higher-end model compared to the Z and upcoming Silvia.